The Kendra Initiative

1
The Kendra Initiative

• Mike Edwards
• CEO
• Michael Edwards Associates

2
What we do

• Intellectual Property Management Protection
  Consultancy
• New Media Business Development Consultancy
• Advise private companies, government departments
  and European Commission on IP issues
• Primary emphasis on digital content delivery, and
  facilitating technologies
• Licence negotiation helping to untangle the web
  of licenses needed
• Strategic and commercial advice

3
Mike Edwards

• IFPI anti-piracy
• CBS Records /Sony Music
• Sony Music Publishing
• Flame Tree Music Group/Timbuktu Records
• IFPI Head of Operations
• Anti-piracy
• Technology
• Licensing
• CST Ltd CEO
• Michael Edwards Associates

4
Relevant Activities
5
Problems content discovery, description,
visibility, and search

• Consumers
• Known music
• Title, artist, tune, genre
• Introductions to new music
• Similar to
• Trying to explore the infinite universe of new
  music
• Creators
• How to make your music findable
• How to ensure that you (and not a total stranger)
  are able to monetise use of your music
• The Old Model v Web 2.0
• B2B
• Producers of Cross Media content
• Advertisers
• Film and TV

6
Solution

• Standards?
• Search for Standards in digital music has not
  been a happy one
• SDMI
• Interaction and communication with other groups
• E.g. AXMEDIS
• MUSE
• Standardisation of interfaces within Digital
  Media Management Systems to facilitate the
  electronic delivery of sound recordings, text and
  artwork.
• Survey of Embedded Signalling Systems with a view
  to selecting one system to develop as world-wide
  standard.
• Survey of Encryption Technology applicable to
  Digital Media Files, with a view to possibly
  selecting one system to develop as a standard.
• The year?
• 1996

7
Thank You

• Mike Edwards
• Michael Edwards Associates
• Tel [phone]
• Email info_at_michaeledwards.biz