Acronym of your idea - PowerPoint PPT Presentation

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Acronym of your idea

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We will provide VOD via the cable system with access to all the tittles of MovieMAX. ... competition : we have patented the distribution and VCR like features for VOD ... – PowerPoint PPT presentation

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Title: Acronym of your idea


1
Acronym of your idea
  • Name idea owner(s)

2
Describe your idea in 4 or 5 slides max
  • Everyone needs to understand the primary business
    drivers motivating/guiding the development your
    idea NABC
  • Need
  • What is the important customer and market need?
  • Where is the pain ?
  • Antibiotic, aspirin or vitamin.
  • Approach
  • What is your unique approach for addressing this
    need ?
  • Benefits
  • What are the benefits (per cost) from this
    approach ?
  • Better, faster, cheaper.
  • Competition
  • How are those benefits superior to the
    competition and the alternatives ?
  • Do a full state-of-the-art analysis

3
NABC example Video on demand value proposition
  • Need
  • Movie rental is a 500 Mio Euro business. The part
    people dislike is to return tapes and late fees.
  • Approach
  • We will provide VOD via the cable system with
    access to all the tittles of MovieMAX. The system
    uses existing channels and hardware. Customers
    need no new investments and pay the same price
    for a movie as in the rental shop.
  • Benefits
  • End-user no need to return movies no more late
    fees. Same functions as with a DVD player fast
    forward, trailers, ..etc.
  • Customer Higher revenue per movie with higher
    margin 20 market share expected.
  • Competition
  • competition we have patented the distribution
    and VCR like features for VOD
  • alternatives Netflix et al. -gt on-line rentals
    have higher handling costs (0.75 Euro per movie).
    Sending the tape back is as inconvenient as
    returning it.
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