THE ART OF THE

1
THE ART OF THE
2
THE ART OF THE
3
(No Transcript)
4
The innovator has for enemies all who have done
well under the old, and lukewarm defenders in
those who may do well under the new. -
Machiavelli, 1513
5
All new ideas involve risk, risk of
failure. Learn to respect failure and youll be
successful.
6
Many people dream of success. To me, success
can only be achieved through repeated failure and
introspection. In fact, success represents the
one percent of your work which results only from
the ninety-nine percent that is called
failure. -Soichiro Honda, founder, Honda
Motors
7
So, in your organization, or in your
department, make sure the penalty for failure is
not greater than the penalty for doing
nothing.
8
NOTHING
9
SO. An organization that is open to creativity
accepts failure. It wants failure. For if
failure is not taking place, neither is
innovation.
10
Our greatest glory is not in failing, but in
rising every time we fall.
11
So how do I start being a failure? Start coming
up with ideas. Today How do we create ideas
A process for generating ideas Methods for
stimulating the non-dominant side of your brain
Lets talk your brain
12
100 billion brain cells
13
100 million electrochemical impulses/second
14
Its not the number, but the connections that
count.
15
3 Kinds of Creativity

• Eureka creativity
• Clairvoyant creativity
• Eek creativity

16
Key Idea Principle Combine

• The combination of existing elements, related or
  unrelated, equals an idea.

17
Key Idea Factor See Relationships
Ability to make new combinations is heightened by
ability to see relationships connections
18
The chain of knowledge is more important than the
separate links.
19
Key Factor See Relationships
Edwin Budding, 1820, textile plant foreman
20
The ability to see relationships and combine
elements creates a new idea!
21
The Curiosity Reservoir
Knowledge and experience matters.The fastest
problem solvers on the planet are the most
curious, insatiable learners.
22
The Curiosity Kaleidoscope

• Experiences, learning, studies colored glass
• Deep reservoir creates more glass bits in your
  kaleidoscope
• More colored bits means more amazingly
  possibilities
• Lesson stay alert, learn, liketo learn

23
Creative People Traits

• Always on - brain ticks, almost hear it
• Looking constantly, observing, seeing, curious
• - Get outta the book rut
• - Different magazines
• - Touch stuff in stores
• - Collect strange things

24
When inspiration doesnt come to me, I go
halfway to meet it. - Freud
25
Creative People Traits

• Always on
• Looking constantly, observing, seeing, curious
• Adventurous, risk-takers- What the heck- Try
  sushi- Talk to people in elevators- Challenge
  yourself

26
Creative People Traits

• See the same things others do. We just see them
  DIFFERENTLY.

27
Creative People Traits
Embrace FUN

• Fun Enthusiasm
• Enthusiasm Energy
• Energy has been proven (in business) to make a
  company more money
• David Maister, Harvard Business School

28
FUN is Fundamental

• Fun fuels adult brains - it frees the mind
• 5 year olds average 110 laughs
• 45 year olds average 11 laughs
• Nothing seems that absurd when youre having FUN
• Put FUN into your environment

29
Oh slave to work, watches, time, time, time,
family, deadlines, crisis de jour, e-mail, voice
mail, can you make it happen?
30
(No Transcript)
31
Idea Production Assembly Line

• Principles and methods
• Like making cars, its an operative technique

32
Yum. RICE

• Four Steps to Idea Generation
• Research
• Ideas/Ideate
• Combine
• Execute

33
RICE Research

• 10 Word Task
• Whats your problem to solve?
• Whats on your mind?

A problem well stated is half solved. - John
Dewey, philosopher
34
RICE Research 10 Word Task

• Write tight
• Start at 50, down to 25, to 10 or less

35
RICE Research 10 Word Task
Design something youd be proud to park in your
driveway. - Don Peterson, president of Ford
Motors, 1980, to his design team on redesigning
the Thunderbird Glass breaks. Why dont you do
something about that? - President of Corning
Glass to head of RD
36
RICE Research 10 Word Task

• Examples
• Get promoted to a position that uses my creative
  skills.
• Become known as the innovative thinking company.
• Get clients to keep re-hiring me.
• Spend time doing more things with my family.
• Do something to help the hungry.
• Get my teenager to join the family.
• Make friends out of my neighbors.

37
RICE Research Stimulus

• 10 Word Task
• Gather Stimulus, a.k.a. background, inspiration
• Do not underestimate the value of stimulus
• Online, print articles, books, catalogs
  (awesome)
• Stock up on decent snacks and not-so-healthy
  snacks
• Coffee. Coffee. Coffee.

No panty hose or ties!
38
RICE Research Stimulus

• Stimulate the 5 senses
• Wallpaper samples, textured fabric swatches
• Music - classical, jazz, old TV show themes
• Playdoh or molding clay
• Dr. Seuss books, cookbooks
• Picture books, coffee table books
• Toys Nerf, Squirt guns (handy)
• Nature flowers, sticks, rocks
• Find a place to think with a VIEW
• Related more ideas
• Unrelated more unique insights

39
RICE Research Stimulus

• NO ideas yet
• Absolutely NO problem-solving (period, exclam)

40
Say bye-bye toyour watch, clock, PDA, phone or
other gadget that enslaves you.
41
RICE Ideas
42
RICE Ideas 4 rules

• Rule One No - nos
• There will be No - Nos, no pooh-poohs
• Rule of deferred judgment
• It MUST safe be to express ideas
• Nerf guns and squirt guns help
• Three no remarks, adios

43
Sensible and responsible women do not want the
right to vote. - President Grover Cleveland,
1905 Who the hell wants to hear actors talk! -
Harry Warner, president of Warner Bros. Studios,
1927 Groups with guitars are on their way
out. - Decca Records, turning down the Beatles
in 1962
44
RICE Ideas 4 rules

• Top 3 responses
• Weve always done it another way
• We dont have any money
• Yes, but

• Easy to say No
• Parents utter 18 negative responses to every 1
  positive

45
RICE Ideas 4 rules

• Rules Two and Three
• Quantity Quality
• Everything goes. Go for 40 min.

46
Nothing is more dangerous than an idea when
its the only one you have. - Emile
Chartier, philosopher
47
RICE Ideas 4 rules

• Rule Four
• Protect the newborns, no matter if theyre
  hairless, skinny, ugly or wrinkled.

48
RICE Ideas Format

• Groups of 3 - 5 people about 15 people total
• Lots of drawing tools, colored paper or index
  cards, big-big-big sheets of paper
• 3 hours minimum
• Break every 30 minutes, the length of a CD -
  replenish the juices
• Always taking out of the meal tub and never
  putting in, one soon comes to the bottom. - Ben
  Franklin

49
RICE Ideas BREAK

• Get back to childlike behavior to release fear
• Remember laughter - stimulates brain and releases
  stress
• Do something active

50
(No Transcript)
51
RICE Ideas Format

• Capturing ideas
• Make ideas visual
• 1 idea in a picture versus pages of words
• Stick people work fine
• Lock system in waterways

52
RICE Ideas Techniques

• Alien or child perspective
• Similar approaches - others have done
• Make it little/Make it gigantic
• Look away/Look again
• Opposite day - what if we sought the opposite

53
RICE Ideas Idea Block Busters

• Combine unrelated
• 15 minute flash card
• Guinness World Book of Records
• Mind Map by Tony Buzan
• Walkabout
• Stimulate non-dominate side of your brain

54
RICE Ideas Idea Block Busters
Non-dominant Brain What side of the bed did
your brain wake up on? Exercise by giving both
sides a lift and stimulating connections.
55
RICE Ideas Non-dominant Brain
List six different words to describe you.
56
(No Transcript)
57
RICE Ideas Non-dominant Brain
List six different words to describe you.
58
RICE Ideas Non-dominant Quiz

• Eyes
• Wink
• Smile
• Arms
• Thumbs
• Hands
• Legs
• Feet
• Visualization

59
RICE Ideas Non-dominant Activities

• Cross your leg, non-dominant on top
• Write with your other hand
• Drive a new way to work
• Browse a magazine backward
• Pinch your nostril???

60
RICE Ideas Left Brain Activities

• Playing Frisbee
• Singing lessons
• Hanging out with children, volunteer
• Draw and paint
• Use colored pencils for note taking
• Kite flying
• Learning to dance

61
RICE Ideas Right Brain Activities

• Make miniature models
• Start a coin collection
• Keep dated records of activities
• Play golf
• Read history books or novels
• Ballroom dancing

62
RICE Ideas Be Prepared

• Conscious idea practitioner
• It helps to be aware of your idea-friendly times

63
I get all my ideas in my car driving to work. I
put on the radio. I sing. And the ideas come to
me. Of course, I only work five minutes away from
home. Guess if I had a longer drive, Id probably
have a lot more money. - Harold Simmons,
Texas billionaire
64
RICE Ideas Be Prepared

• Showering/shaving
• During a boring meeting
• Commuting to work
• 1 - Yup, on the toilet

65
RICE Ideas Be Prepared

• Put a pad of paper in the kitchen or by the bed
• Put a grease pencil in the shower it washes off
• Drive with a cassette recorder
• Carry 3 x 5 colored cards in your handbag
• Create idea-friendly office your kid picture
• Carry a digital camera or disposables

66
RICE Ideas Be Prepared

• KEY QUANTITY BREEDS QUALITY
• Gotta swing a lot
• Greatest HR hitters average 11 outs to 1 home
  run
• Reggie Jackson ranked 1 onall time strike outs
  - 2577x
• Be on the look out wherever you are

67
RICE Combine
68
RICE Combine

• Be judgmental, sort, layer, build, eliminate
• Have your 10 word task handy
• Categorize, what can we make happen

69
RICE Combine

• In the end, you really only need one great idea
• Consider more runs scored with singles or doubles
  than GS

70
RICE Execute
71
RICE Execute

• Execution of an idea can be where most creativity
  is required.

72
RICE Execute 2 Essentials

• Selling the essence is influencing humans to
  approve a course of action
• Motivation is key you believe the idea is right
  and helpful to your business, family, society

73
RICE Execute 2 Essentials

• To make ideas truly creative, it means they are
  different. Different is scary that means FEAR
• of rejection
• of exposure
• of FAILURE!!!!!

• Keep in mind
• Stability is comfortable.
• Comfort is stagnancy. And...

74

• Dead people are stable.

75
I would rather be ashes than dust. I would
rather that my spark burn out in a brilliant
blaze than be stifled by dry rot. For the proper
function of man is to live, not exist. -
Jack London
76
RICE Execute Find your hero
77
The human mind once stretched to a new idea
never goes back to its original dimensions. -
Oliver Wendall Holmes
78
Resources

• IT ONLY TAKES ONE by John Emmerling
• JUMP START YOUR BRAIN by Doug Hall
• WHAT A GREAT IDEA! by Chic Thompson
• A TECHNIQUE FOR PRODUCING GREAT IDEAS by James
  Young
• GENIUS AND CREATIVITY by Milton C. Nation
• THE CARE AND FEEDING OF IDEAS by Bill Backer
• THE TECHNIQUES OF CREATIVE THINKING by Robert
  Crawford
• THE ACT OF CREATION by Arthur Koestler
• BRAINSTORMING by Charles Clark
• HOW BRAINS THINK by William H. Calvin

79
(No Transcript)
80
Presented by Jo-Anne Ebensteiner Sr. Vice
President, Creative Director MartinWilliams
Advertising Minneapolis, MN jebensteiner_at_martinwi
lliams.com