How to seduce the 55

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How to seduce the 55
Ir. R. (Rob) de Jong MBA Chief Developments
Officer TCN Property Projects
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• Many 55 and the good news is every day 300 more
  in the Netherlands

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• 55 Different differentiated wants and needs

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• The government(s) is (are) focussed on taking
  care of the things the 55 can not do anymore.

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• But the active seniors would like to have living
  communities for the things they can and like to
  do.

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• The residential market in the Netherlands is
  trying to respond. But is still looking for real
  answers. Present state solutions are too medium.
  Like often in our poldering country.

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• Once inspiring for USAs Paul Klaassens Sunrise
  Living we now can be inpired by USA examples
• - pure market driven
• - no care taking but serving needs and wants
• - communities
• - focus on service, branding, marketing,
  management
• - a lot of active paricipation opportunities -
  volunteers - sports - hobbies - education -
  training
• - quality and length of life increase!

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• TCN is also inspired by USA real estate examples
• T Trammell
• C Crow
• N Netherlands
• market driven products
• cash flow oriented
• branding
• concepts
• management
• integrated asset developer

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• Seduction by
• understanding target group
• attraction by . community . service. supply
  of education, hobbies, sports, meeting people,
  care where necessaryuseful and active life
• participation
• good one floor houses in different sorts and
  sizes
• attractive public space, feeling as if it is
  private space