Pitch an Idea

1
Pitch an Idea

• Martha Mador
• WestFocus Knowledge Exchange
• c/o Kingston University

2
YOU have Answers Cures Solutions Ways of
satisfying Ways of taking it away
PEOPLE have Pain Need Lack Desire Want Problems

Opportunity!
You need both
3
Customer needsThink about the needs of your
customer. They might relate to e.g.

• Technical Capability
• Speed
• Size / capacity
• Durability
• More functions / features
• Strength
• Ease of use

• Lifestyle / intangibles
• Style / look / aesthetics
• Comfort
• Political / social concerns
• Convenience
• Comfort / enjoyment / fun
• Better tasting

• Accessibility and responsiveness
• Price
• Support, warranty, training
• Delivery terms
• Timings of availability
• Empathy friendliness of staff

4
Write your pitch

• In 5 minutes, write your pitch
• Who are you?
• Whats the opportunity?
• Problem
• Solution
• Whos it for?
• Whats in it for me?
• What do you want from me?