Title: Thinking Scientifically in Everyday Life
1Thinking Scientifically in Everyday Life
2Quote
- ... the educated person is not the person who
can answer the questions, but the person who can
question the answers. - --Theodore Schick
Jr.
3Quote
- The whole of science is nothing more than the
refinement of everyday thinking. - --Albert Einstein
4Refining Everyday Logic by Questioning
- External Validity
- Internal Validity
- Construct Validity
5What is external validity?
- The ability to generalize to a broad range of
people and situations.
6Why do peoples conclusions often lack external
validity?
- Generalizing based on a sample of 1 because of
the false consensus effect - Basing conclusions on small, biased,
nonrepresentative samples.
7The False Consensus Effect
- Definition Everyone does what I do
- Example 1 Perot voters thought Perot was going
to win. - Example 2 If people help on a task, they think
most people would help if they dont help, they
think most people wouldnt help.
8Dangers of generalizing from small samples
- Depression Overgeneralizing from failures.
- Stereotyping Theyre all like that.
- Foolishness Being convinced by anecdotes, single
cases, or a single example.
9Example of a Problem of Biased Samples
- Shere Hites study 7 of women happily married.
- Most national surveys 90 of women happily
married. - Example from Myers, 1994.
10What is internal validity?
- Correctly concluding that a factor causes a
certain effect.
11Why do we misidentify causal relationships?
- We may mistakenly see relationships that dont
exist Illusory Correlation - We may make mistakes about the direction of the
causal relationship between the variables. - People dont always know the causes of their own
behavior--even though they think they do.
12Accurately Detecting a Relationship is NOT Easy
- Illusory Correlation Seeing a relationship that
doesnt exist - Example 1 The Sports Illustrated Jinx
- Example 2 The hot hand phenomena in
basketball - Example 3 Changing answers on multiple-choice
tests
13- Teams and individuals who are on the cover of SI
actually do better after being on the cover. - Players are actually less likely to make the next
shot after making one. - More answers are changed from wrong to right than
from right to wrong.
14Determining the Cause of a Relationship is
Difficult
- Effects may really be causes.
- Causes (and effects) may really be side
effects of other factors. - There are so many possible causes that it is hard
to isolate the true cause.
15Effects may be causes
- Listening to country music and depression?
- Authoritative parents and well-behaved children?
16Both factors may be side effects of a causal
variable
- Baldness and length of marriage
- Childrens weight and number of questions
correctly answered on a vocabulary test
17Isolating the particular cause is very difficult
- Problem with before-after reasoning Person may
change even without treatment. - Problem with comparing natural groups Groups
may differ on a variety of variables. - Smokers eat differently than non-smokers.
- Heavy drug users differ from non-users even
before they start using drugs.
18Quotes about the problems of identifying causes
- I always get better, even without the leeches.
- --Woody Allen
- Dont compare apples with oranges.
19People dont know why they do things Why ask
why?
- Young children
- Nisbett Wilsons (1975) research
20- Young children often dont give explanations for
their behavior even though parents want such
explanations. - Nisbett Wilson (1975) documented many examples
of people not knowing why the did something or
why they wanted something.
21What is Construct Validity?
- Definition the degree to which a study actually
measures and manipulates the variables that the
researcher claims to be measuring.
22Why do peoples conclusions often lack construct
validity?
- We can only infer that we have measured or
manipulated mental constructs. - These inferences can be wrong.
23Why are inferences about mental states often
wrong?
- Observers are not cautious about labeling
behavior. - Those being observed may behave in a way that
masks their true mental state. - Placebo effects
24Observers are eager to label behavior.
- Anthropomorphism giving animals human
characteristics. - Snap judgments
25Instances of psychiatrists mislabeling behavior
- patient exhibits bizarre writing behavior
- patients had reached inner peace, nirvana,
heaven on earth
26- From classic study where researchers checked
themselves into a mental hospital. - From reports of early work in the 1950s on major
tranquilizers that made patients sleep most of
the time.
27People may mask their true mental state
- Social desirability bias not responding like one
really would, but instead responding in a way
that would make a better impression.
28Placebo effects
- Definition people will believe they have been
helped if they expect the treatment to work. They
are being changed by their expectations of what
the treatment will do, rather than whats in the
treatment itself. - Examples Pills, Doctor visits, Psychotherapy?
29Summary Questions to Ask
If there is evidence, is it any good?
Construct validity (if making claims about
mental constructs)
External validity (if generalizing)
Internal validity (If making cause- effect claims
)
Assignment
30Assignment
- Use what you know about the three validities to
criticize - Testimonials
- Unprofessional polls