Europe A Hot Online Publishing Spot

1
Europe - A Hot Online Publishing Spot?

• Marilo Ruiz, El Pais (Spain)
• Thomas Breyer, BDZV (Germany)
• Phil Halliday, Financial Times (UK)
• Peter Maronier, CityOnline (NL)
• Arne Krumsvik, Dagbladet (Norway)
• Gie van Roosbroeck, Uitgeversbedriif Tijd
  (Belgium)
  
• moderated by
• Bruno Giussani, CyberTimes (CH)

2
SPAIN

• Internet users in of population
  May 96 (0,8), 97 (2,7), 98 (4,8)
  
  
• Auditing by the OJD (Oficina de Justificación de
  la Difusión / www.ojd.es) includes the main
  dailies, 13 up to now.
  
• Main online publishing ventures El
  País Digital (47.000 daily visits) El
  Mundo (26.000 daily visits)
  
• 
  
  
  El País Digital / www.elpais.es

3
Germany

• Internet users more than 10 (adults)
  growth-rate 30
  
• Online advertising 12 Mio. Euro (1997) 18-25
  Mio. Euro (1998)
  
• Auditing measurement standard audited by IVW
  Page Impressions, Visits
  
• Main online publishing ventures
• Focus Online 11,6 Mio. PIs 2,4 Mio. Visits
• Stern Online 10,5 Mio. Pis 2,1 Mio. Visits

4
Austria

• Internet users 22 (7 intensive 9 only
  sometimes)
  
• Online advertising 2,1-6,5 Mio. Euro (1998)
• Auditing measurement standard audited by IVW
  Page Impressions, Visits (adopted German system)
  
• Main online publishing ventures
• ORF 4,8 Mio. PIs 1,9 Mio. Visits
• Der Standard 1,6 Mio. Pis 380.000 Visits

5
UK population on the net
1994 2 1995 4 1996 5 1997 7 1998 10,2
5
Source NUA Internet Surveys 1994-1998
6
UK online advertising

• 1997 13 billion
• 1998 35 billion
• 1999F 80 billion
• 2000F 170 billion
• 2001F 330 billion
• 2002F 570 billion
• 2003F 845 billion
• Source Forrester Research

7
Internet in the Netherlands
8.3 of the total population is online
growth rate internet users app. 110 per annum
growth rate online advertising last 4 years
practically nothing in the first 3 years
an estimated 8 to 10 million (DFL) in 1998
level of establishment of auditing systems
are being developed 2 main online publishing
ventures World Access/Planet Internet (ISP)
Telegraaf (newspaper)
8
Norway (sources Gallup and DoubleClick)

• Internet access 39 of population
• Internet users 25 of population
• 1998 25 (growth 47)
• 1997 17 (growth 42)
• 1996 12
• online advertising
• 1998 NOK 75 mill. (growth 115)
• 1997 NOK 35 mill. (growth 600)
• 1996 NOK 5 mill.
• no auditing systems established
• title and audience of the 2 main online
  publishing ventures
  
• Verdens Gang 99,000 daily readers (3rd Q98)
• Dagbladet 83,000 daily readers (3rd Q98)

9
Sweden (sources Sifo, DoubleClick and TS
NETcheck)
Internet users 36 of population
online advertising (growth rate last 4 ye
ars) 1998 SEK 130 mill. (growth 113) 1997 S
EK 61 mill. (growth 205) 1996 SEK 20 mill. a
uditing system TS NETcheck title and audience
of the 2 main online publishing ventures
Aftonbladet 151,990 daily visits (Sept 98)
Dagens Nyheter 59,477 daily visits (Sept 98)
10
Denmark (sources Gallup, DoubleClick and F_at_KDIS)
Internet access 45 of population
Internet users 28 of population
online advertising (growth rate last 4 years)
1998 DKR 25 mill. (growth 257)
1997 DKR 7 mill. auditing system F_at_KDIS/WebTren
ds title and audience of the 2 main online publis
hing ventures TV2 145,800 weekly visits (44/98)
Ekstrabladet 129,200 weekly visits (44/98)
11
Belgium

• Internet users
• 1998 4 ( 80 vs 1997)
• Online advertising 1998
• BEF 75 mio /EUR 1.87 mio
• 0.15 of total ad spending in media
• Auditing nearly unexisting
• Main online publishing ventures
• Tijdnet (Dutch) 9000 user sessions/day
• Le Soir en Ligne (French) 6000 u-s/day

12
Switzerland

• Daily users 1997 4.8 , 1998 7.8
• Weekly 97 10.8 , 98 15.6 (REMP study,
  www.wemf.ch)
  
• Most visited online publishing sites
• Edicom (3.3 mio pw/month)
• TA-Media (2.7 mio)
• Ringier (2.5 mio) NZZ (1.3 mio)
• (ISPs Swissonline and Blue Window 20 mio)
• Audience certification Open AdStream and/or
  Netgravity used by all largest sites
  
• Online ad 19950, 19960.5 mio, 19973 mio,
  19987 mio SFR (est. MMD, www.mmd.ch)