Journalism in the Web

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Journalism in the Web

• Marja Heinonen
• 2.9.-7.10.2008

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• ... to give the students an insight about the
  history, principles and practices of net
  journalism in Finland and abroad. It covers
  conceptual and technological histories, new
  features in journalism and discusses about the
  relationship between "old" and "new" media.

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The players
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The players
Sales Houses
Consumers
Media
Brands
Specialists
Media agency
Ad agency
initiators
shapers
transmitters
allowers
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Broadcast
Hypergene.net
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Intercast
Hypergene.net
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The Person _at_ the center
LogicEmotion
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The newcast
LogicEmotion
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The New Media Ecosystem
Source Morgan Stanley October 2004 report
Update from the Digital World by Mary Meeker
et. al.
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Long tail
Large audience mainstream
Small audience influentials
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Tomorrow
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Stages in Internet use
Becoming a lead contributor to an online
community (e.g., regular posts, moderator)
Creating your own TV channel
Creating your own IM / chat room avatar
Making posts to an online message board
Writing your own blog/newsletter
Setting up email forwarding group for joke
emails
Posting your profile on a community site
IM
Visiting an Internet chat room
Setting up personal news views/alerts
Building your own website
Signing up for email newsletter
Browsing dating / friends sites
Email
Uploading photos to album site
Regularly reading news online
Communication / Community
Sharing iTunes playlists
Using Google to research
Selling something on Ebay
Web surfing
Listening to Internet radio
Buying something on Ebay
Entertainment / Personal Expression
Information / Research / Everyday Tasks
Playing viral games that were emailed
Buying a book/CD from Amazon
Watching streaming video
Video chat/Webcams
Booking a flight online
Regularly shopping for groceries online
Visiting websites others have recommended
Internet banking
Joining an online RPG community (e.g., SimsOnline)
Downloading music
Joining an Internet payment service (e.g., Paypal)
Bookmarking your own library of favourite sites
Downloading games
Basic
Subscribing to online movie service
Experienced
Enthusiast
Source Isobar
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Future of Media
Future Exploration Network
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The landscape
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Online penetration evolution
Source BIM 15
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Coverage per age sex
Source BIM 15
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Internet connections
Source ISPA 2005
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European perspective 2010
Source JupiterResearch Broadband in Europe
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Media consumption
Hours spent on each medium on an average week
Increase in time spent online 2004 vs. 2005 11
Source EIAA, Belgium results 2005
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Media investments
Source IAB/CIM 2005
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Belgium vs. USA media mix
Source IAB Future Media Report
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A day in the life...
Base All Respondents in Belgium using each type
of media
Source EIAA, Belgium results 2005
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Multi-tasking reality
When Mainly Watching TV
When Mainly Using the Internet
Base All Belgium internet users
Base All Belgium TV Viewers
Source EIAA, Belgium results 2005
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Access usage on 12
Accessing the internet from
Source Cyberscan 11
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Europe Online vs. Offline
(in billions)
Percentage of Total Ad Spending
Total Online Ad Spending
Source JupiterResearch Internet Advertising
Model, 8/05 (Western Europe only)
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European online ad market
(in millions)
Compound Annual Growth Rate, 2005 to 2010
Total Online Ad Spending in 2010
Source JupiterResearch Internet Advertising
Model, 8/05 (Western Europe only)
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Convergence
LähdeIC World/Siemens
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Divergence
Contents
Situation
Tool
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Storytelling or Presentation Convergence

• New ways of telling the story are emerging
• Use more than just audio, video or text
• Readers/Viewers can participate
• Unlimited space to tell the story
• Non-linear structure

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Read-only vs. Read-write
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Trends in Online Journalism
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Online Journalism

• One of the biggest growth opportunities is online
  journalism
• Web Editors often make more money than their
  print editor counterparts
• Expectations include writing AND technical skills

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Recent Survey Results

• Highest valued Editing and Copyediting Skills
  among New Media Content Producers
• News judgment
• Grammar and style
• Headline writing for the Web
• Story combining/shortening

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Recent Survey Results

• Highest valued Content Editing Skills among New
  Media Content Producers
• Photo editing
• Reporting and writing original stories
• Alternative story forms (polls, quizzes, etc.)
• Audio production
• Video production

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Recent Survey Results

• Highest valued attitude and intangible skills
  in New Media Content Producers
• Multitasking ability
• Attention to detail
• Communication skills
• Ability to work under time pressure

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Reading Habits

• Reading online is typically 25 slower than print
• Some tricks to keep a reader interested
• Layout with bullet points and bold subheads
• Break longer stories into chunks
• Include multimedia elements
• Polls
• Slideshows
• Audio/Video

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Web Journalism

• What works online?
• Breaking news
• Links to credible sources
• Instant archives
• Interactivity
• Multimedia

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Example

• Being A Black Man in The Washington Post

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Backpack Journalism

• Online journalists need to know how to write,
  shoot and record
• They also have technology skills for
  posting/uploading stories online
• Backpack Journalism All the tools for
  reporting fit in your backpack
• Self-contained reporter from story creation to
  distribution

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Backpack Journalist

• Employers want to hire someone that can do it all
• Write an accurate story fast
• Use new media tools to tell the story

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Journalists Moving Online

• Some established journalists are moving online to
  have more control over their reporting
• Example
• CNNs Daryn Kagan
• Walter Cronkite blog

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Welcome to Web 2.0
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Journalism 2.0The future of news
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Citizen Journalism/ Citizens Media Dan Gillmor
- former San Jose Mercury News The former
audience
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1990s Web 1.0
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Washington Post goes 2.0
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Text
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New York Times website
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Feeds from NYT
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NYT feed in Google Reader
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Citizen Journalism
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Web 2.0

• Content power shift to the masses rather than the
  mass media
• Mass media is de-massed
• Its all about YOU

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Web 2.0 Journalism

• Architecture of participation
• User-generated content
• Blogs
• Wikis
• Crowdsourcing
• Social networking sites

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Blogging Is it Journalism?

• Most bloggers do not think of what they do as
  journalism.
• 34 of bloggers consider their blog a form of
  journalism, and 65 of bloggers do not.

SOURCE PEW INSTITUTE 2006 SURVEY
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Blogging Is It Journalism?

• Most have not trained to be journalists
• 57 of bloggers include links to original sources
  either sometimes or often.
• 56 of bloggers spend extra time trying to verify
  facts they want to include in a post either
  sometimes or often.

SOURCE PEW INSTITUTE 2006 SURVEY
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CONCEPTS USERS TECHNOLOGY MEDIA FEATURES
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THANK YOU! marja.heinonen_at_ilonaconsulting.com