Social Media

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Social Media
Presented by Jeniffer Thompson of Monkey C
Media www.monkeyCmedia.com
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• Social Media the best way to build your network,
  become an expert, and sell your book.
• Twitter 50-million people tweet
• LinkedIn 43-million users
• FaceBook 300-million active users

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Why Twitter?

• Because everyone is doing it? Uhno.
• So you can be famous? Nope.
• People will like you more? Uh uh.
• You like wasting time? Definitely not.

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• When I first joined Twitter, I felt like I was
  in a noisy bar where everyone was shouting and
  nobody was listening.
• Julia Angwin, WSJ

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Heres Why

• Find information
• Find experts, things to do in your area, stalk
  famous people
• Establish yourself as an expert
• Increase your visibility across the Net
• Get your site/blog ranked higher for certain
  keyword phrases, connect with people (more on
  this later)
• Six-million unique visitors per month

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What to do

• Share 140-character messages with your followers
  from anywhere you have a cell phone connection
• (FYI you will pay standard text messaging fees.)

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Get started

• Create an account
• Choose a name that is representative of your
  brand or expertise (if not your real name or
  company name)
• Customize your account
• Follow others
• Study other twits in your industry

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Customization Tools

• iStock.com search for tileable background
• Add your logo
• Choose your hexadecimal color
• http//www.colorjack.com/
• http//websitetips.com/colortools/sitepro/

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Who to follow?

• Search Twitter by keyword to see who is tweeting
  on your subject
• Read articles on your subject and see who is
  tweeting it or commenting
• or retweeting it

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Follow Fridays

• FF or FollowFridays endorse or share with
  your followers someone you think they should
  follow. Be sure to use the _at_ before their name.
• http//followfridays.com/ - live twitter stream
  - its that popular!

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Stalk those you love

• Unlike FaceBook, you choose to follow people, and
  they choose to follow you it is not reciprocal.
• (You can lock your account so people ask
  permission to follow you.)

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The Codes

• _at_ At reply. Publicly tweet
• a fellow tweeter
• DM Direct Message. Privately
• tweet a fellow tweeter
• RT Retweet. Share a tweet you like
• with others
• Hash Tag. Use to designate a topic.
• Nudge Twitter feature that allows you to
  encourage a fellow tweeter to tweet more often

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Tweet Images (sort of)

• They are hosted by photo sharing sites
• Flickr
• PhotoBucket
• yFrog
• Picasa
• twitpic
• When US Airways Flight 1549 landed in the Hudson
  River, one of the first pictures was posted as a
  link on Twitter.

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Mange Your Tweets

• TweetDeck.com and Twhirl.org
• Allows you to easily shorten URLs
• Connect to multiple accounts
• Cross post with Ping.fm
• Automatically find tweets mentioning your
  _at_username
• Easily view your _at_replies

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Drive traffic to your blog

• Tweet on an article or tip that you have posted
  to your blog, use a shorter URL (cause you only
  got 140 characters to do this)
• Tinyurl.com
• Bit.ly
• Digg.com
• Snurl.com
• Twurl.com
• is.gd

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Using the Hash Tag -

• Use the pound symbol to create a buzz about
  something and get everyone talking about it, it
  then becomes a trending topic which equals more
  exposure
• System created by users

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A little bit about SEO

• Search Engine Optimization
• Link popularity
• Anchor text for both inbound and internal
  links Title tags Keyword density
  Relevancy Sitemap Fresh content

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Twitter for SEO

• FYI People are using Twitter
• as a search engine
• Tweet a topic using a keyword phrase you want
  to rank for
• Most Effective Tools of SEO
• Use extensively in your tweets
• Create backlinks to your tweets through social
  bookmarking Digg, technorati, reddit, article
  marketing
• Encourage others to retweet (RT)

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Twitter Tools

• Twitter Counter
• http//www.twittercounter.com
• - see where you rank
• TwitterCal.com sink your Google Calendar with
  events listed in twitter

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Twitter Tools

• Twitpay - https//twitpay.me/
• Send payments via Twitter

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Twitter Tools

• Twuffer - https//twuffer.me/ and
  TweetLater.com
• Compose future Tweets and schedule
• their release

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Join LinkedIn

• The underdog of social media
• Build your network
• Find trusted and new contacts
• Connect with key people
• Build Your Business

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Heres How

• Create your wish list like
• Get on Oprah
• Or speak at PWSD
• Search LinkedIn for PWSD see who you know, or
  who knows someone you know to help you
  accomplish this goal
• check the degrees of connection to you

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Plus

• Send out Surveys
• Invitations
• Announcements
• Find jobs, employees, contractors
• Share presentations in your profile
• Share your reading list
• See who is traveling to where and when

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FaceBook

• Feed your blog into your account
• Keep it professional
• Create Fan Pages (unlimited)
• Friends are limited to 5,000
• Respond to requests and comments
• Look for groups associated with your industry
  or genre

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• Email me and I will send you my E-book FREE to
  PWSD
• J_at_
• monkeyCmedia.com