First Slide with Title

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Clarity. Vision. Action.
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Quick Facts

• Largest PR and marketing agency in the region
• 12-person staff
• Local, regional and national work
• Deep expertise, diverse experience
• Results oriented

Desautel Hege Communications is one of the top
public relations companies in the country. -
Seattle Times, 6.19.01
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General Capabilities
Public relations and communication plans
Branding identity
Research
Media relations
Crisis communications and issues management
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Key Services
(a more complete list)

• Public relations plans
• Media relations
• Marketing communication plans
• Branding and identity
• Media training
• Advertising
• Conference planning
• Fundraising communication

• Public affairs
• Analyst relations
• Audience research
• Speech writing
• New media communication strategies
• Special event planning and coordination

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Setting the Standard
Recognized as an industry leader, Desautel Hege
Communications wins local, regional and national
awards year after year from industry associations
for standard-setting work in strategic
communications. Competing with companies like
Nike, 3M and Tropicana, the firm has also been
the recipient of the public relations industrys
highest national honorthe Best of Silver Anvil
Award from the 20,000-member Public Relations
Society of America.
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Some of Our Clients
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Marketing

• To attract and satisfy customers on a long-term
  basis in order to achieve an organizations
  economic objectives.
• The fundamental responsibility of marketing is to
  build and maintain a market for an organizations
  products and services.

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Public Relations

• PR is the management function which evaluates
  public attitudes, identifies the policies and
  procedures of an individual or an organization
  with the public interest, and plans and executes
  a program of action to earn public understanding
  and acceptance.
• Public Relations News

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DHC Model

• Integrated communications and marketing.
• Combining the best practices of marketing and
  public relations and creating synergy between the
  two.

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DHC Agency Roles

• Account Assistant
• Account Coordinator
• Account Executive/Sr. AE
• Account Services Manager
• Partners

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New business development

• The key to any successful small business
• Our model
• New business sources
• Request for proposals (RFPs)
• Referral
• Campaigns
• Being proactive and networking

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My background

• Education
• Sports Marketing
• At DHC

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Key characteristics

• University degree a starting point
• Organization
• Writing
• Aware of current events (local, state, national)
• Industry expertise?
• Willingness to learn
• Doing what you say

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The Key A Plan

• Identify the challenge or opportunity
• How does this fit your mission?
• What is the goal?
• What are the objectives?
• Who is your audience?

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The Plan

• What are your key messages?
• What is your strategy?
• What tactics do we use?
• What are the needed resources?
• Implementation
• Timeline
• How will you measure results?

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Audiences

• Clients
• Funders
• Board Members
• Volunteers

• Employees
• Councils
• Customers

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Research

• How do you find this information?
• Define your problem
• National best practices
• Secondary research review
• Conduct your own research
• Qualitative
• Quantitative

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Research

• What can you learn about your audience and how to
  best reach them?
• Where they live
• Income
• Age
• What T.V. shows they watch
• Where they shop

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Tactics/Tools

• PSA
• Brochure
• Fact sheet
• QA sheet
• Media training
• Marketing/PR plans
• Branding
• Research
• Event planning

• Speakers
• Meetings
• Communication audits
• Video production
• Education programs
• Publications development
• Crisis communications
• Media relations

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Media Relations Tips

• Be a resource
• Monitor publications
• Take advantage of teachable
• moments
• Understand what media is looking for
• Develop relationships
• Editorial support
• Community publications

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Working with the Media

• Work within their time frame and be considerate
  of deadlines
• Dont neglect or overwhelm them
• Never be combative
• Act as a resource
• Capitalize on every opportunity
• Use regular communication

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Ways to Communicate

• News releases
• News conferences
• Media Advisories
• Media Kits
• Letters to the Editor
• Opinion/Editorials

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Measurement

• Advertising equivalency
• Return on Investment
• Impressions
• Research
• Baseline
• Follow-up

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Measurement

• Go back to your objectives
• Quantify number of new clients/volunteers
• Hits on web site
• Quantify increase in sponsorship/attendance
• Did you reach the right people?
• Number of stories in the media
• Number of brochures distributed
• Surveys returned/ follow-up research
• Change in behavior/action

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figure it out.