Title: Technologies and Behaviours for Business 2.0
1- Technologies and Behaviours for Business 2.0
- Presented by Julie Meyer
- NetData Horizon Scotland
- 24 October, 2007 Moray, Scotland
2AGENDA FOR THIS MORNING Business 2.0
- Julies Vital Statistics
- Enabling Business 2.0 Follow the Entrepreneur
- Tipping Point Companies and Leadership Vignettes
- The Opportunity for Leadership
- Entrepreneurship as the Engine of Growth
- Opportunities
- Critical Success Factors for Business 2.0
- Leadership Exposed
3VITAL STATISTICS Julies Journey So Far
- American by Birth, European by Choice,
Libertarian at Heart - 1966 1988 in San Francisco and Chicago
- 1988 2007 in Paris and London
- The Building Blocks Learning to de-risk
situations - Natural Leader
- Not the most technically excellent but the least
afraid of anything - Discovering my Unfair Advantage
- Fascinated and Motivated by the cross-cultural
- Courage to bring to life new things
- A Trust Builder
- Went to INSEAD in 1997, and transitioned into
Venture Capital - Invested in Web 1.0, and now Investing in Web 2.0
- Entrepreneurial Theme and Variation
- Founded First Tuesday in 1998 Sold it in 2000 to
a VC - Founded Ariadne Capital, an investment advisory
firm, in 2000 - Have a fantastic team of colleagues who are
experts in their fields - Backed SKYPE, ZOPA, SpinVox, Monitise
4ARIADNE CAPITAL Whats in a Name?
- Ariadne was the Greek princess who helped Theseus
get through the labyrinth with the golden thread - Thats what we do with our companies we help
them navigate and negotiate their labyrinth
5FOLLOW THE ENTREPRENEUR The credit belongs to
the man who is actually in the arena
- It is not the critic who counts, not the man who
points out how the strong man stumbled or how the
doer of deeds could have done better. The credit
belongs to the man who is actually in the arena,
whose face is marred by dust and sweat and blood,
who strives valiantly, who errs and comes short
again and again, who knows the great enthusiasm,
the great venture and spends himself in a worthy
cause, who at the best knows in the end the
triumph of high achievement, and who at the
worst, if he fails, at least fails while daring
greatly so that his place shall never be with
those cold and timid souls who know neither
victory nor defeat. - Theodore Roosevelt
6ENABLING BUSINESS 2.0 What did we learn from
SKYPE?
- New Products and Services gain traction through
Consumer Adoption first and then get picked up in
the Enterprise - Smart entrepreneurs segment their potential
customer base and their addressable market by
characteristics other than geography ie early
adopters of broadband, high mobile penetration
etc - People are living more and more of their lives
online - Giving people a more frictionless, efficient way
to communicate matters. - Initial free services establish consumer behavior
and then can lead to a business model - Great marketing trumps great technology
7WHAT WILL THE FUTURE BRING Entrepreneurship as
Engine of Growth
- The next wave of large European-founded companies
will be built by serial European entrepreneurs - Kazaa and Skype founders launch Joost
- FastWeb founder launches BabelGum
- Samwer Brothers
- Cycle of innovation is increasing and shortening
- Globalisation is softening the edges of economic
cycles - Start-ups will be acquired earlier and remain
more autonomous inside firms - EMAP/WGSN
- Yahoo/Answers.com
- NewsCorp/MySpace
- ROI for MA will be recalculated and rethought
8TIPPING POINT COMPANY - 1 Monitise -Mobile
Banking Services
- Entrepreneur Alastair Lukies, WEF Technology
Pioneer - Backers Morse
- What They do The worlds leading Mobile Banking
network - Why important Banking Comes BEFORE Commerce
- Consumer Benefits You can pay for anything from
your current account via your mobile phone
- 2.48 billion transactions switched per year
- 95 billion in issued funds
- Their brilliance not to treat banks like
operators, and operators like banks - To understand that there are basic banking
services that you have to be able to do on your
phone before you do more complex ones that is, I
dont want to apply for a mortgage via my phone,
but I do want to check your balance - RBS, HSBC, Alliance Leicester and first direct
have all adopted the Monitise platform for their
mobile banking strategy - Metavente with 9000 banks in their network are
partner in the US
9LEADERSHIP VIGNETTE 1 - Monitise Bringing
Branking to the Masses
- Ariadnes role with Monitise
- Drive Momentum
- Advise on Corporate Structure and Investor
Development and Strategy - Build a Model for Internationalisation
- Learnings
- It takes much longer to be successful than one
would think - You cant build an ecosystem without humility,
Al Lukies - Net Net
- Connecting up the world is on the mind of leading
1st World Entrepreneurs - Mobile Banking is a Key Building Block for Mobile
Commerce
10TIPPING POINT COMPANY - 2 Zopa P2P Lending
Borrowing
- Entrepreneur James Alexander
- Backers Benchmark, Bessemer, Tim Draper
- What They do P2P Lending Borrowing
- Why is this important People want to lend and
borrow from people - Consumer Benefits The cheapest loans in the UK,
no early repayment penalty - Over 150,000 members in the UK
- Great financial return PLUS strong social reward
- c. 30 better return than leaving your money with
ING Direct - Defaults less than 0.2
- 50 employees
- Now being copied in US, Germany, Canada, Denmark,
Holland - eBay, Virgin and Facebook have all entered the
Social Lending market in the last 2 months - Zopa getting ready to launch in the US,
franchising and JV ing elsewhere - Key learnings
- the Zopa community really care and want it to
work .... direct comms with our Members are
critical to successful development (e.g. blog,
Bulletin Board, email etc) - trust is earned in financial services through
time .... a trusted safe and secure marketplace
is critical to success
11LEADERSHIP VIGNETTE 2 - Zopa The Individual
Revolution
- Ariadnes role with ZOPA
- Invested 6 m in US Expansion round of capital,
and syndicated the full 20 m - Recommended early expansion into the US to avoid
becoming the QXL to someone elses Ebay - Assisted in finding Lenders and Borrowers
- Learnings
- People think of their finances online differently
than doing communications online wasnt a hockey
stick curve - Tools and Marketplaces such as Zopa will continue
to drive the penetration of the Individual as the
main block of society ones own PL and ones
own brand in mainstream society - Net Net
- The Individual Revolution is unstoppable
12LEADERSHIP VIGNETTE 3 SKYPE now part of EBAY
- Ariadnes role with SKYPE
- Early Business Development Deals
- 4 Ariadne people transitioned to SKYPE
- Continue to work with Zennstroms personal
investment vehicle - Learnings
- MSN or AOL can turn on their VOIP client anytime
and it will be game over - Timeframes for ROI on MA
- The Financing Equation hasnt kept up with the
Strength of the Bench in Europes Entrepreneurial
Quarters - Net Net
- European Entrepreneurs have a new pride in their
initiatives - 7 of all Global Calls done through SKYPE in
October 2006
13TIPPING POINT COMPANY - SpinVox 4 Voice to
Screen Leader in VoiceMessaging
- Entrepreneur Christina Domecq, EY Entrepreneur
of the Year - Backers Private Investors and Hedge Funds
- What They do SpinVox is a voice-to-text
carrier-grade managed services provider - Why is this important No one likes listening to
voicemails - Consumer Benefits Receiving communications how
one prefers to receive them Storage and
Forwarding abilities for voicemails - SpinVox enabled worlds first voicemail to text
service in 2004 - 130k customers proof-of-concept 1M people
touched by SpinVox - SpinVox has won awards for its product innovation
and leadership - SpinVox is being deployed by operators across 4
continents - Multi-lingual EN, SP, FR, GE
- Multi-channel Mobile, fixed, VoIP
- 17 operators signed hundreds of millions of
contractual rev - Expanding into the US
14Spin-my-Vmail (Voicemail-to-Text)
- Instant at a glance see who called and what
they said - Easy you no longer have to dial-in and listen
to messages, or remember who to call back -
- In touch with a simple push of a button, youve
quickly replied by text or returned the call - Trust you can always listen to the original
voicemail recording
Hi Richard. Ive just landed at Heathrow and will
meet you at the Hilton Hotel for 6pm. My number
is 07782543321. Call me when youre out of your
meeting. Ive news. Thanks! Options
Back
QuickLink - jumps straight to this voicemail for
playback
15LEADERSHIP VIGNETTE 4 - SpinVox Voice to
Screen - VoiceMessaging
- Ariadnes role with SpinVox
- Raise Capital, Secure Talent, Identify Target
Acquisitions, Manage Strategic Alliance
Discussions, Market - Learnings
- New category of application means landgrab
opportunity - Once the me-too propositions arrive in the
market, you have to be on your front-foot on the
PR and Marketing side - New consumer behaviors take off in the consumer
markets, and then move into the enterprise - SpinVox established market demand from its first
135,000 consumers who used the application which
they marched into the operators to close those
deals very quickly - Net Net
- The Best Entrepreneurs Always Take Care to Stay
in Control of Their Own Firms - Get it right, but get into the US market before
strong competition emerges there
16TIPPING POINT COMPANY - 5 Momail free mobile
email
- Entrepreneur/CEO Roger Gronberg
- Backers iQube
- What they do Provide free mobile email to any
handset providing the blackberry
experience for any consumer - The Game Change www.momail.co.uk password
momailrox extremely easy to set up - Why its important You can be connected remotely
or on the road accessing key information
anywhere.
17TIPPING POINT COMPANY - 6 Intamac Remote Home
Monitoring and Management
- Intamac www.intamac.com - is a remote
home-monitoring and management service provider - They alert you to any event in your home whether
that be a break-in, a boiler blowing, a flood - They can also enable you to watch your nanny
taking care of your children, or your second home
checking that its not being rented out when it
shouldnt be
18LEADERSHIP A Definition Adopted
- Leaders are those people who create the
conditions of trust, Colin Powell - As told to the group of Global Leaders for
Tomorrow at the World Economic Forum, DAVOS, 2003
19THE OPPORTUNITY FOR LEADERSHIP Entrepreneurship,
Internet and Capitalism
- Capitalism was about empowered authority which
didnt necessarily activate the citizenry the
Internet stands that on its head, and shifts the
power to the Individual making Individual
Capitalism the force of the 21st Century - - Iqbal Quadir, one of the founders of Grameen
Phone
20THE OPPORTUNITY FOR LEADERSHIP Europe Needs a
Growth Story
- If a Society is not Growing, It is Dying
- Are we merely managing decline?
- How many billion enterprises have been founded
over the past 30 years in Europe? - When People focus on the Growth Story, the Rest
Falls Into Place - Because Entrepreneurs understand Accountability,
Transparency and Profitability - Making Payroll
- The Paranoia of the Competition that could emerge
- Where the Buck Stops
- Europe Needs More Great Founders who have
Everything it takes to be Great CEOs
21WHAT ENTREPRENEURS DO INSIDE COMPANIES They Get
Out and Create a Market Storm
- Entrepreneurs, if they're good, have the best
insight into how particular markets are
developing. They are in the "eye of the storm,"
dealing every day with how markets are
dynamically evolving. - Entrepreneurs also think differently. They see
things that others don't. They feel compelled to
make stuff happen, often simply because they see
something that doesn't exist yetand should. - Sometimes that blind faith leads to catastrophe,
but more often, entrepreneurial insights
eventually turn into step changes in how
industries operate.
22 IS MA THE NEW RD? probably
- If a large company acquires an entrepreneur's
insight and innovation, it has the opportunity to
get ahead of rivals and own the step change. - Time and time again we have seen that the
benefits of market disruption and dislocation
accrue to the first few players who embrace it. - Put another way, if a market disrupter is
acquired by the entity he or she has the most
potential to disruptand the acquirer embraces,
rather than smothers, the disruptionit can be
extremely value-enhancing. - Especially compared with the alternative.
23Critical Success Factors
24CRITICAL SUCCESS FACTOR 1 Be as Unreasonable
About Success as an Entrepeneuer
- Entrepreneurs have a view of the market and/or a
consumer behavior, which drives them to bring an
innovation to life. - Like becoming a Parent, if they knew what it
would REALLY entail, they would think twice. - That leads them to be paranoid, and feel that
they are in a race against time. - Which makes them learn how to
- Act with Imperfect Information
- Never assume they control time
- Never give up tied to their identity
- Expect Success
25CRITICAL SUCCESS FACTOR 2 You Know More Than
You Think You Do
- Dont just trust your instincts but listen, hone
and refine your instincts - Determine what your Unfair Advantage is and Do
More Of That
26FACTOR 3 INVEST IN THE SUCCESS OF
OTHERS Todays World is an Ecosystem
- The Businesses with Business Models which enhance
and grow the ecosystem will win - Abundance Mentality
- Focus on being a Net Contributor to the System
rather than a Net Taker, and what you find is
that your Sphere of Influence over the System
increases - Focus on Long-Term Relationships
27FACTOR 4 BE RADICALLY OPEN TO THE WORLD
- Bill Joy, the former CTO and guru from Sun
Microsystems, assume innovation occurs
elsewhere. - Build reliable means to continually pull in
whats relevant and potentially threatening to
your business - We have to be in many places and get signals
sooner, Henning Kagerman, SAP CEO in the WSJ - Were not in the dialogue Nokia Senior
Executive - Small things can indicate that large change is
about to happen
28FACTOR 5 EXACT ACCOUNTABILITY
- Management is the search for accountability. Who
is doing what, by when, why, and how, and most
importantly, what happens if they dont? - The best entrepreneurs and executives are both
leaders and good managers. - There are no bad Lieutenants, Sergeants, Captains
there are only bad Generals - Trust is Efficient Trust but Verify
- Economies who trust spontaneously develop and
progress more rapidly Francis Fukuyama
29FACTOR 6 CREATE THE CONDITIONS OF TRUST SO
THAT GREAT THINGS CAN HAPPEN
- Trust is efficient leadership is about
creating the conditions of trust, and the
combination of building counter-cyclically,
paying attention to small change which indicates
that large structural change is about to happen,
seeking out inefficient markets, and investing in
the success of others, leads to businesses that
are both valuable and sustainable.
30LEADERSHIP Exposed
- Our deepest fear is not that we are
inadequate. Our deepest fear is that we are
powerful beyond measure. It is our light, not our
darkness that most frightens us. We ask
ourselves, Who am I to be brilliant, gorgeous,
talented, fabulous? Actually, who are you not to
be? - - Nelson Mandela
31THANK YOUjulie_at_ariadnecapital.com