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Title: Technologies and Behaviours for Business 2.0


1
  • Technologies and Behaviours for Business 2.0
  • Presented by Julie Meyer
  • NetData Horizon Scotland
  • 24 October, 2007 Moray, Scotland

2
AGENDA FOR THIS MORNING Business 2.0
  • Julies Vital Statistics
  • Enabling Business 2.0 Follow the Entrepreneur
  • Tipping Point Companies and Leadership Vignettes
  • The Opportunity for Leadership
  • Entrepreneurship as the Engine of Growth
  • Opportunities
  • Critical Success Factors for Business 2.0
  • Leadership Exposed

3
VITAL STATISTICS Julies Journey So Far
  • American by Birth, European by Choice,
    Libertarian at Heart
  • 1966 1988 in San Francisco and Chicago
  • 1988 2007 in Paris and London
  • The Building Blocks Learning to de-risk
    situations
  • Natural Leader
  • Not the most technically excellent but the least
    afraid of anything
  • Discovering my Unfair Advantage
  • Fascinated and Motivated by the cross-cultural
  • Courage to bring to life new things
  • A Trust Builder
  • Went to INSEAD in 1997, and transitioned into
    Venture Capital
  • Invested in Web 1.0, and now Investing in Web 2.0
  • Entrepreneurial Theme and Variation
  • Founded First Tuesday in 1998 Sold it in 2000 to
    a VC
  • Founded Ariadne Capital, an investment advisory
    firm, in 2000
  • Have a fantastic team of colleagues who are
    experts in their fields
  • Backed SKYPE, ZOPA, SpinVox, Monitise

4
ARIADNE CAPITAL Whats in a Name?
  • Ariadne was the Greek princess who helped Theseus
    get through the labyrinth with the golden thread
  • Thats what we do with our companies we help
    them navigate and negotiate their labyrinth

5
FOLLOW THE ENTREPRENEUR The credit belongs to
the man who is actually in the arena
  • It is not the critic who counts, not the man who
    points out how the strong man stumbled or how the
    doer of deeds could have done better. The credit
    belongs to the man who is actually in the arena,
    whose face is marred by dust and sweat and blood,
    who strives valiantly, who errs and comes short
    again and again, who knows the great enthusiasm,
    the great venture and spends himself in a worthy
    cause, who at the best knows in the end the
    triumph of high achievement, and who at the
    worst, if he fails, at least fails while daring
    greatly so that his place shall never be with
    those cold and timid souls who know neither
    victory nor defeat.  - Theodore Roosevelt

6
ENABLING BUSINESS 2.0 What did we learn from
SKYPE?
  • New Products and Services gain traction through
    Consumer Adoption first and then get picked up in
    the Enterprise
  • Smart entrepreneurs segment their potential
    customer base and their addressable market by
    characteristics other than geography ie early
    adopters of broadband, high mobile penetration
    etc
  • People are living more and more of their lives
    online
  • Giving people a more frictionless, efficient way
    to communicate matters.
  • Initial free services establish consumer behavior
    and then can lead to a business model
  • Great marketing trumps great technology

7
WHAT WILL THE FUTURE BRING Entrepreneurship as
Engine of Growth
  • The next wave of large European-founded companies
    will be built by serial European entrepreneurs
  • Kazaa and Skype founders launch Joost
  • FastWeb founder launches BabelGum
  • Samwer Brothers
  • Cycle of innovation is increasing and shortening
  • Globalisation is softening the edges of economic
    cycles
  • Start-ups will be acquired earlier and remain
    more autonomous inside firms
  • EMAP/WGSN
  • Yahoo/Answers.com
  • NewsCorp/MySpace
  • ROI for MA will be recalculated and rethought

8
TIPPING POINT COMPANY - 1 Monitise -Mobile
Banking Services
  • Entrepreneur Alastair Lukies, WEF Technology
    Pioneer
  • Backers Morse
  • What They do The worlds leading Mobile Banking
    network
  • Why important Banking Comes BEFORE Commerce
  • Consumer Benefits You can pay for anything from
    your current account via your mobile phone
  • 2.48 billion transactions switched per year
  • 95 billion in issued funds
  • Their brilliance not to treat banks like
    operators, and operators like banks
  • To understand that there are basic banking
    services that you have to be able to do on your
    phone before you do more complex ones that is, I
    dont want to apply for a mortgage via my phone,
    but I do want to check your balance
  • RBS, HSBC, Alliance Leicester and first direct
    have all adopted the Monitise platform for their
    mobile banking strategy
  • Metavente with 9000 banks in their network are
    partner in the US

9
LEADERSHIP VIGNETTE 1 - Monitise Bringing
Branking to the Masses
  • Ariadnes role with Monitise
  • Drive Momentum
  • Advise on Corporate Structure and Investor
    Development and Strategy
  • Build a Model for Internationalisation
  • Learnings
  • It takes much longer to be successful than one
    would think
  • You cant build an ecosystem without humility,
    Al Lukies
  • Net Net
  • Connecting up the world is on the mind of leading
    1st World Entrepreneurs
  • Mobile Banking is a Key Building Block for Mobile
    Commerce

10
TIPPING POINT COMPANY - 2 Zopa P2P Lending
Borrowing
  • Entrepreneur James Alexander
  • Backers Benchmark, Bessemer, Tim Draper
  • What They do P2P Lending Borrowing
  • Why is this important People want to lend and
    borrow from people
  • Consumer Benefits The cheapest loans in the UK,
    no early repayment penalty
  • Over 150,000 members in the UK
  • Great financial return PLUS strong social reward
  • c. 30 better return than leaving your money with
    ING Direct
  • Defaults less than 0.2 
  • 50 employees
  • Now being copied in US, Germany, Canada, Denmark,
    Holland
  • eBay, Virgin and Facebook have all entered the
    Social Lending market in the last 2 months
  • Zopa getting ready to launch in the US,
    franchising and JV ing elsewhere
  • Key learnings
  • the Zopa community really care and want it to
    work .... direct comms with our Members are
    critical to successful development (e.g. blog,
    Bulletin Board, email etc)  
  • trust is earned in financial services through
    time .... a trusted safe and secure marketplace
    is critical to success

11
LEADERSHIP VIGNETTE 2 - Zopa The Individual
Revolution
  • Ariadnes role with ZOPA
  • Invested 6 m in US Expansion round of capital,
    and syndicated the full 20 m
  • Recommended early expansion into the US to avoid
    becoming the QXL to someone elses Ebay
  • Assisted in finding Lenders and Borrowers
  • Learnings
  • People think of their finances online differently
    than doing communications online wasnt a hockey
    stick curve
  • Tools and Marketplaces such as Zopa will continue
    to drive the penetration of the Individual as the
    main block of society ones own PL and ones
    own brand in mainstream society
  • Net Net
  • The Individual Revolution is unstoppable

12
LEADERSHIP VIGNETTE 3 SKYPE now part of EBAY
  • Ariadnes role with SKYPE
  • Early Business Development Deals
  • 4 Ariadne people transitioned to SKYPE
  • Continue to work with Zennstroms personal
    investment vehicle
  • Learnings
  • MSN or AOL can turn on their VOIP client anytime
    and it will be game over
  • Timeframes for ROI on MA
  • The Financing Equation hasnt kept up with the
    Strength of the Bench in Europes Entrepreneurial
    Quarters
  • Net Net
  • European Entrepreneurs have a new pride in their
    initiatives
  • 7 of all Global Calls done through SKYPE in
    October 2006

13
TIPPING POINT COMPANY - SpinVox 4 Voice to
Screen Leader in VoiceMessaging
  • Entrepreneur Christina Domecq, EY Entrepreneur
    of the Year
  • Backers Private Investors and Hedge Funds
  • What They do SpinVox is a voice-to-text
    carrier-grade managed services provider
  • Why is this important No one likes listening to
    voicemails
  • Consumer Benefits Receiving communications how
    one prefers to receive them Storage and
    Forwarding abilities for voicemails
  • SpinVox enabled worlds first voicemail to text
    service in 2004
  • 130k customers proof-of-concept 1M people
    touched by SpinVox
  • SpinVox has won awards for its product innovation
    and leadership
  • SpinVox is being deployed by operators across 4
    continents
  • Multi-lingual EN, SP, FR, GE
  • Multi-channel Mobile, fixed, VoIP
  • 17 operators signed hundreds of millions of
    contractual rev
  • Expanding into the US

14
Spin-my-Vmail (Voicemail-to-Text)
  • Instant at a glance see who called and what
    they said
  • Easy you no longer have to dial-in and listen
    to messages, or remember who to call back
  • In touch with a simple push of a button, youve
    quickly replied by text or returned the call
  • Trust you can always listen to the original
    voicemail recording

Hi Richard. Ive just landed at Heathrow and will
meet you at the Hilton Hotel for 6pm. My number
is 07782543321. Call me when youre out of your
meeting. Ive news. Thanks! Options
Back
QuickLink - jumps straight to this voicemail for
playback
15
LEADERSHIP VIGNETTE 4 - SpinVox Voice to
Screen - VoiceMessaging
  • Ariadnes role with SpinVox
  • Raise Capital, Secure Talent, Identify Target
    Acquisitions, Manage Strategic Alliance
    Discussions, Market
  • Learnings
  • New category of application means landgrab
    opportunity
  • Once the me-too propositions arrive in the
    market, you have to be on your front-foot on the
    PR and Marketing side
  • New consumer behaviors take off in the consumer
    markets, and then move into the enterprise
  • SpinVox established market demand from its first
    135,000 consumers who used the application which
    they marched into the operators to close those
    deals very quickly
  • Net Net
  • The Best Entrepreneurs Always Take Care to Stay
    in Control of Their Own Firms
  • Get it right, but get into the US market before
    strong competition emerges there

16
TIPPING POINT COMPANY - 5 Momail free mobile
email
  • Entrepreneur/CEO Roger Gronberg
  • Backers iQube
  • What they do Provide free mobile email to any
    handset providing the blackberry
    experience for any consumer
  • The Game Change www.momail.co.uk password
    momailrox extremely easy to set up
  • Why its important You can be connected remotely
    or on the road accessing key information
    anywhere.

17
TIPPING POINT COMPANY - 6 Intamac Remote Home
Monitoring and Management
  • Intamac www.intamac.com - is a remote
    home-monitoring and management service provider
  • They alert you to any event in your home whether
    that be a break-in, a boiler blowing, a flood
  • They can also enable you to watch your nanny
    taking care of your children, or your second home
    checking that its not being rented out when it
    shouldnt be

18
LEADERSHIP A Definition Adopted
  • Leaders are those people who create the
    conditions of trust, Colin Powell
  • As told to the group of Global Leaders for
    Tomorrow at the World Economic Forum, DAVOS, 2003

19
THE OPPORTUNITY FOR LEADERSHIP Entrepreneurship,
Internet and Capitalism
  • Capitalism was about empowered authority which
    didnt necessarily activate the citizenry the
    Internet stands that on its head, and shifts the
    power to the Individual making Individual
    Capitalism the force of the 21st Century
  • - Iqbal Quadir, one of the founders of Grameen
    Phone

20
THE OPPORTUNITY FOR LEADERSHIP Europe Needs a
Growth Story
  • If a Society is not Growing, It is Dying
  • Are we merely managing decline?
  • How many billion enterprises have been founded
    over the past 30 years in Europe?
  • When People focus on the Growth Story, the Rest
    Falls Into Place
  • Because Entrepreneurs understand Accountability,
    Transparency and Profitability
  • Making Payroll
  • The Paranoia of the Competition that could emerge
  • Where the Buck Stops
  • Europe Needs More Great Founders who have
    Everything it takes to be Great CEOs

21
WHAT ENTREPRENEURS DO INSIDE COMPANIES They Get
Out and Create a Market Storm
  • Entrepreneurs, if they're good, have the best
    insight into how particular markets are
    developing. They are in the "eye of the storm,"
    dealing every day with how markets are
    dynamically evolving.
  • Entrepreneurs also think differently. They see
    things that others don't. They feel compelled to
    make stuff happen, often simply because they see
    something that doesn't exist yetand should.
  • Sometimes that blind faith leads to catastrophe,
    but more often, entrepreneurial insights
    eventually turn into step changes in how
    industries operate.

22
IS MA THE NEW RD? probably
  • If a large company acquires an entrepreneur's
    insight and innovation, it has the opportunity to
    get ahead of rivals and own the step change.
  • Time and time again we have seen that the
    benefits of market disruption and dislocation
    accrue to the first few players who embrace it.
  • Put another way, if a market disrupter is
    acquired by the entity he or she has the most
    potential to disruptand the acquirer embraces,
    rather than smothers, the disruptionit can be
    extremely value-enhancing.
  • Especially compared with the alternative.

23
Critical Success Factors
  • For Business 2.0

24
CRITICAL SUCCESS FACTOR 1 Be as Unreasonable
About Success as an Entrepeneuer
  • Entrepreneurs have a view of the market and/or a
    consumer behavior, which drives them to bring an
    innovation to life.
  • Like becoming a Parent, if they knew what it
    would REALLY entail, they would think twice.
  • That leads them to be paranoid, and feel that
    they are in a race against time.
  • Which makes them learn how to
  • Act with Imperfect Information
  • Never assume they control time
  • Never give up tied to their identity
  • Expect Success

25
CRITICAL SUCCESS FACTOR 2 You Know More Than
You Think You Do
  • Dont just trust your instincts but listen, hone
    and refine your instincts
  • Determine what your Unfair Advantage is and Do
    More Of That

26
FACTOR 3 INVEST IN THE SUCCESS OF
OTHERS Todays World is an Ecosystem
  • The Businesses with Business Models which enhance
    and grow the ecosystem will win
  • Abundance Mentality
  • Focus on being a Net Contributor to the System
    rather than a Net Taker, and what you find is
    that your Sphere of Influence over the System
    increases
  • Focus on Long-Term Relationships

27
FACTOR 4 BE RADICALLY OPEN TO THE WORLD
  • Bill Joy, the former CTO and guru from Sun
    Microsystems, assume innovation occurs
    elsewhere.
  • Build reliable means to continually pull in
    whats relevant and potentially threatening to
    your business
  • We have to be in many places and get signals
    sooner, Henning Kagerman, SAP CEO in the WSJ
  • Were not in the dialogue Nokia Senior
    Executive
  • Small things can indicate that large change is
    about to happen

28
FACTOR 5 EXACT ACCOUNTABILITY
  • Management is the search for accountability. Who
    is doing what, by when, why, and how, and most
    importantly, what happens if they dont?
  • The best entrepreneurs and executives are both
    leaders and good managers.
  • There are no bad Lieutenants, Sergeants, Captains
    there are only bad Generals
  • Trust is Efficient Trust but Verify
  • Economies who trust spontaneously develop and
    progress more rapidly Francis Fukuyama

29
FACTOR 6 CREATE THE CONDITIONS OF TRUST SO
THAT GREAT THINGS CAN HAPPEN
  • Trust is efficient leadership is about
    creating the conditions of trust, and the
    combination of building counter-cyclically,
    paying attention to small change which indicates
    that large structural change is about to happen,
    seeking out inefficient markets, and investing in
    the success of others, leads to businesses that
    are both valuable and sustainable.

30
LEADERSHIP Exposed
  • Our deepest fear is not that we are
    inadequate. Our deepest fear is that we are
    powerful beyond measure. It is our light, not our
    darkness that most frightens us. We ask
    ourselves, Who am I to be brilliant, gorgeous,
    talented, fabulous? Actually, who are you not to
    be?
  • - Nelson Mandela

31
THANK YOUjulie_at_ariadnecapital.com
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