1. Students read a wide range of print and non-print text

1
Reading The MediaOne of the 21st Century
Literacy Skills

• Frank Baker media educatorfbaker1346_at_aol.comMed
  ia Literacy Clearinghouse
• www.frankwbaker.com

CEALL Spring Conference April 28, 2007
2
Reading The MediaOne of the 21st Century
Literacy Skills
3
Reading The MediaOne of the 21st Century
Literacy Skills
Digital natives
4
Reading The MediaOne of the 21st Century
Literacy Skills

• Our students are growing up in a world
  saturated with media messagesyet, they (and
  their teachers) receive little or no training in
  the skills of analyzing or re-evaluating these
  messages, many of which make use of language,
  moving images, music, sound effects.
  Source R. Hobbs, JAAL,
  February 2004

5
Reading The MediaOne of the 21st Century
Literacy Skills

• Adolescents need to learn how to
• integrate knowledge from multiple
• sources, including music, video, online
• databases and other media. They
• need to think critically about
• information.they need to participate
• in the kinds of collaboration that new
• communication and information
• technologies enable, but increasingly
• demand.

Bertram Bruce, author, Literacy in the
Information Age
6
Reading The MediaOne of the 21st Century
Literacy Skills

• Standards for the English Language Arts
• Sponsored by NCTE and IRA1. Students read a
  wide range of print and non-print texts to build
  an understanding of texts
• 4.  Students adjust their use of spoken, written,
  and visual language to communicate effectively
  with a variety of audiences and for different
  purposes
• 6.  Students apply knowledge of language
  structure, language conventions, media
  techniques, figurative language, and genre to
  create, critique, and discuss print and non-print
  texts.

7
(No Transcript)
8
Reading The MediaOne of the 21st Century
Literacy Skills

• Revised SC ELA Standards (draft)
  Guiding Principle 8 An effective English
  language arts curriculum provides for literacy in
  all forms of media.

9
Reading The MediaOne of the 21st Century
Literacy Skills

• Revised SC ELA Standards (draft)
  8th grade- analyze informational texts for
  indicators of author bias
• - exemplify the use of propaganda techniques

10
Reading The MediaOne of the 21st Century
Literacy Skills

• "With an ever-increasing range of media
  messages in so many forms, students need to
  understand the process by which authors convey
  meaning about socially constructed experience.
  The use of digital media and popular cultural
  texts not only stimulates young people's
  engagement, motivation, and interest in learning,
  but also enables them to build a richer, more
  nuanced understanding of how texts of all kinds
  work within a culture."
• 
  Renee Hobbs

11
Reading The MediaOne of the 21st Century
Literacy Skills

• Accomplished teachers understand that what
  students read is no longer limited to words on
  the page. Todays students must be intelligent
  readers of texts in different media, including
  illustrations, photographs, television programs,
  advertisements, films and Web sites.

12
Reading The MediaOne of the 21st Century
Literacy Skills

• ..we are faced with the
• consequences of not
• teaching our children to
• decode the content. The
• persuasiveness of the
• Internet will lead to more
• and more students
• potentially being
• manipulated by the
• media

Alan NovemberauthorEmpowering Students With
Technology
13
Reading The MediaOne of the 21st Century
Literacy Skills

• What is media literacy?Take a few minutes to
  draft your own definition.

14
Reading The MediaOne of the 21st Century
Literacy Skills

• Media literacy is concerned with helping
  students develop an informed and critical
  understanding of the nature of mass media, the
  techniques used by them, and the impact of these
  techniques. More specifically, it is education
  that aims to increase the students' understanding
  and enjoyment of how the media work, how they
  produce meaning, how they are organized, and how
  they construct reality. Media literacy also aims
  to provide students with the ability to create
  media products.

Source Ontario Ministry
of Education, 1997
15
Reading The MediaOne of the 21st Century
Literacy Skills

• Set of skills, knowledge, abilities
• Awareness of personal media habits
• Understanding of how media works
• Appreciation of medias power/influence
• Ability to discern critically question/view
• How meaning is created in media
• Healthy skepticism
• Access to media
• Ability to produce create media

16
Reading The MediaOne of the 21st Century
Literacy Skills

• Media Literacys Key Concepts
  1. media messages are constructed
• 2. media are languages with their own rules
• 3. media convey values and points-of-view
• 4. audiences negotiate meaning
• 5. media interested in power profit

Source Center for
Media Literacy
17
Reading The MediaOne of the 21st Century
Literacy Skills

• Critical inquiry the heart of media literacy
• Who created the message? (authorship)
• For what reasons? (purpose)
• For whose eyeballs? (audience)
• Using which techniques?
• Who/what might be omitted and why?
• What does it mean how do I know?

18
Reading The MediaOne of the 21st Century
Literacy Skills

• Visual literacy (photography)

Media incorporating images (ads)
Moving images ( TV, film, streaming)
19
Reading The MediaOne of the 21st Century
Literacy Skills

• Visual Literacy
• Considering the critical inquiry questions,
  apply them to some of these images

20
Reading The MediaOne of the 21st Century
Literacy Skills

• How to read a print ad

21
Reading The MediaOne of the 21st Century
Literacy Skills

• Understanding Moving Images
• The language(s) of TV film
• Camera
• Lights
• Sound
• Editing
• More

22
Reading The MediaOne of the 21st Century
Literacy Skills

• Movies, advertisements, and all other visual
  media are tools teachers need to use and media we
  must master if we are to maintain our credibility
  in the coming years.

23
Reading The MediaOne of the 21st Century
Literacy Skills

• "If video is how we are communicating and
  persuading in this new century, why aren't more
  students writing screenplays as part of their
  schoolwork?

Heidi Hayes Jacobs
24
Scriptwriting In The Classroom
25
Reading The MediaOne of the 21st Century
Literacy Skills

• Moving image examples
• Television Cell Phone ad
  Cell Phone script
• Film To Kill A Mockingbird
  (symbolism)

26
Reading The MediaOne of the 21st Century
Literacy Skills

• Look at the screenplay example
• Read two pages from novelBecause of Winn-Dixie
• Create a storyboard of this scene from
• your groups POV

video
27
National Media Ed Conference

• www.amlainfo.org