C.A.S.A Outreach

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C.A.S.A Outreach Education

• A Strategic Analysis

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Definition of Outreach

• According to Merriam-Websters Dictionary, the
  word outreach is defined as follows
• the extending of services or assistance beyond
  current or usual limits

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The Importance of Outreach

• 1) Allows for the establishment of key
  relationships and potential partnerships
• 2) Increases visibility of the organization among
  our stakeholders
• 3) Outreach is a venue to efficiently educate
  large masses of people.

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I) Description of Outreach Activities

• Outreach Activities that build relationships and
  create greater visibility include
• C.A.S.A representation at meetings, receptions
  and community fairs that are sponsored by other
  agencies
• Development and Distribution of C.A.S.As
  Promotional material
• Meeting and Networking with Key officials
• Mass Media relations

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In order to fulfill our responsibility of
educating the Hispanic community, outreach hence
becomes the venue that enables us to develop
C.A.S.A.s Educational Agenda
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Education

• The Mission of Educational Activities
• To reach out to the entire Hispanic community
  by educating them on important issues and topics
  that make an impact in their every day lives

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Educational Outreach

• Educational Outreach Fairs
• Annual Housing Fair
• Foreign Professional Fair
• Monthly Citizenship Drives
• Diversity Visa Lottery Drives
• Voter Registration Drives

• Educational Seminars
• Nutritional Program/Chats
• Small Business Development Seminars/Forums
• Dealing with Cultural Shock, Talking to your Kids
  about drugs, and Health Chats.
• Immigration Forums
• Resume Building Workshops

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II) Analysis of Outreach

• STRENGTHS
• Increased visibility and access to new markets
• Allows for the development of educational agenda
  that reaches the masses.

• OPPORTUNITIES
• 10th year anniversary
• Expansion to Broward
• Enhancement of New Topics and Presence of
  Professional Volunteers to lead Seminars
• Desire of the community to reach self-sufficiency

• WEAKNESSES AND IMPROVEMENTS
• Work team dedication to promotion
• Higher regards to Networking should be
  everyones function
• Nurture new and old relations with the press.

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III) Goals and Strategies

• Goals
• Continue presence at several community events
• Expand Networking activity
• Solidify support with the press
• Organize more Informational Fairs Seminars

• Strategies
• Sign up for fairs and events that meet our
  outreach goal.
• Get invited to cocktail receptions,
  inaugurations, meetings
• Solidify Funding to produce Professional looking
  presentation folders/press kits
• Constantly send out Thank You letters to those
  that support our efforts!