evaluation

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Evaluation

• By Luke Pissochet

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Index
Introduction
Genre
Branding
Audience
Media Technologies
Conclusion
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We decided to use the design influence of EMPIRE
magazine, and therefore created what you see
below.
To creat the teaser trailer we all had to work as
a group, But we then had to split up and work
indavidualy on the ancillary tasks.
For our media project, my group and I decided to
create a teaser trailer for an imaginary film,
under the topic of film promotion.
A Theatrical poster
A Teaser Poster
Introduction
Out of the three options left I decided to create
a Web Page.
To see finished project click on link below
For the ancillary tasks we each had to design one
of the four options given to us. These were
A Magazine front cover
Although as a group we all decided to creating a
magazine front cover together.
And A Web Page
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What Conventions have I used ?
0
What Genre is it ?
For our film project we decided to go along the
lines of a
The reason I chose this was because I wanted to
show that our film was not just a Fantasy film
Did our choices here work effectively for our
audiences ?
For my ancillary task I decided to go with a
Fantasy, action adventer Genre.
We wanted to make a dummy that looks like our
protagonist,
Which meant we cud not go through with our idea.
We thought that our innovations were likely to
prove successful, specifically because they were
good ideas thought out thoroughly and they were
all excellent ideas
Unfortunatly we had a budget of
I belive that our choices did work effectively as
most people liked our production.
To prove this I have got both written and vocal
evidence of what people thought.
Fantasy
We have use the typical conventions of a fantasy
like film adventure in a far land
and fighting with weapons and powers that are

• achievable in measurable with our budget of 0

So to compansate for this we just filmed our
protagunist jumping off a very low cliff and made
it seem like it was a lot taller whith clever
camera tricry.
Genre
What Genre is my ancillary task ?

• we knew what we wanted to do

Writen evidence
Video evidence
Super Human
Then we wanted to bring it up to a high cliff
face and then
We gave all the people who watched our production
a piece of paper with sevral questions on them,
one of the questions was. Do you think the
product is not typical of a movie video? 0No
100Yes

• and were realistic in the sense of what we could
  do and couldnt do in the time we had to do it

My inspration for this was the official website
for the New Avatar film. (as shown behind)
But instead show that our film has a mix of sub
Genres, for exampel action adventer.
For Example
We wanted to throw the dummy off the cliff.
Why did I think my innovations were likely to
prove successful?
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Which media institution might distribute our
product and why is it important to choose the
right one for our brand ?
All four of these key aspects of my brand image
fit in perfectly with our brand logo for EXAMPLE
What is our brand image ?
And
1)Lone is to show him as alone. The red eyes
are to show his skill as an assassin.
Independent media institutions might distribute
our product but we chose
Our brand image is that of a lone assassin who
has gone astray from his pack,
Branding
2)wolfe is to show his loyalty to his ways.
3)The habitation brush land was used to show that
he is from a different land.
Coming from a land far away into one he dose not
know,
4)The sharp out line of the logo is to show his
precision and skill.
Having to sharpen his skills just to survive.
The reason why we chose Paramount pictures is
because of the previous films they have
distributed, for EXAMPLE
Both of these films are fantasy action film which
is exactly the same as our films genre.
How did we maintain a brand image across our
products ?
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Describe how we have used audience feedback
throughout our project?
Below are 2 examples of the response from the
audience.
How did we try to attract our audience ?
Although there is still another target audience
which I haven't looked at yet and that is
What technologies have you used to gain audience
feedback ?
1) Do you think the product is typical of a film
trailer? If so in what ways is it similar?
We attracted our audience by making the product
have
First of all to gain our audience feedback we
gave each of our audience members a sheet of
paper with 6 questions on it, these questions are
Audience
2) Does anything make it different or does it
stand out from the typical? How?
Yes the audience feedback did influence the
planning and construction of our product
And
by keeping the hero hidden.
We chose the teenage age range as the largest
target audience that go to the movies are
teenagers.
3) Dose it work? Why?
Did it influence the planning and construction of
our final product ?
Outline our target audience ?
Fast paced action
4) Name two interesting/impressive elements from
the video?
As you see above most of our audience approved of
the film
As we used the audience feedback to decide in
which order our scenes should go in etc
After looking back at the feedback I would have
done several things differently, for Example
We chose the male target audience as our film has
action and villains in it which is generally more
appealing to males.
5) Could this product be stronger if so how?
(Try to name at lest 1 element)
First of all we had to choose which gender we
wanted our target audience to be.
Finally we then needed to choose which age range
our target audience should be
I would have taken more care with the costume as
the trainers were all too visible and got much
criticism.
I would have also used a lot more clever
cinematography to make the film look even more
interesting.
To gain a more personalised and detailed audience
feedback we decided to film the audiences
reaction to the product.
6) Do you think the pace of the video is typical
of this kind of product?
After receiving the feedback we can use it to
perfect our project,
Making sure that we create something that the
majority of the audience enjoy.
This target audience is getting larger and larger
to date and they tend to prefer Fantasy films.
What would we do differently reflecting back on
this feedback ?
Analysis of our audience feedback ?
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How did we use media technologies in the?

• Research?

• Planning?

• Construction?

• Evaluation?

We were all inspired to do a fantasy teaser
trailer after watching the last air bender
trailer.
I was also able to find the avatar website which
there fore inspired me in the creation of my
website.
The software I have used to create my evaluation
is called PowerPoint. And this is a very simple
but extremely effective piece of software which
allows the user to create a slide show which can
be used for any purpose.
For the planning we used picture cameras to
photograph the story boards that we had created.
For the construction of the film we all used
final cut pro 5 which is a brilliant editing
software used by professionals to edit things
like
Web 2.0
I also used a programme called Dreamweaver to
create my ancillary task website.
To solve this problem I could have used another
editing software called Photoshop, this would
have been a lot easier as I wouldn't have had to
learn a new language to use Photoshop as it is a
pretty simple piece of software but it still has
a lot of different tools on it if you want to get
experimental.
Media Technologies
We then transferred these images of the camera on
to Imovie which is an editing software from
After that we arranged the photos in the right
order to create a short clip of our running order.
For the research we manly used one key piece of
media technology, this was the one and only
Music videos
This was the most difficult programme to use out
of all of them, for example to use the programme
I had to learn a code language called HTML and
this proved very difficult at first.
To
We found these two important research products
all throw using another pike of technology that
was inside web 2.0. this was
This ingenious piece of technology allowed me and
my group to a vast quantity of information vital
to our project, for example
Trailers
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All in all I believe that every aspect of my film
project went well.
The film could have be neater and more tided up.
Conclusion
Therefore in conclusion I believe that the whole
project was a susses!
Although I have excelled in other areas like the
ancillary task as even though it was hard
learning the code, the finished result looked
very good.
Although there are one or two things me and my
group I feel could have gone better, for example