D4U presentation

1
D4U presentation
for Coffee Cafe

• by
• Danielle Dittmer
• Natalia Skorob
• Tatyana Vist
• Brad Michalak

2
Top 3 Client Expectations

• Be a source of information.
• Coffee Café from now on referred to as CC
  would like their new and existing customers to
  easily find information. They want to post their
  hours, location, musical guests, and menu items.
  CC has a large variety of products (organic
  free-trade coffee and tea, smoothies, muffins,
  scones, wraps, paninis, sandwiches, etc.) and
  would like to market its products online. This
  information must be organized, easy-to-access,
  and aesthetically pleasing.
• Attract new customers.
• CC expects this website to increase its
  customer base. Their goal is to draw 100 new
  customers to their store each week.
• Become a strong community presence for local
  music artists.
• CC wants this website to result in a 20 weekly
  increase at music shows. They also want to post
  events and have resources for upcoming artists.

3
The Target Audience

• CC is located in the Bucktown neighborhood in
  Chicago, IL. The clients are young adults with
  ages ranging from 23-30. Many are single or newly
  married college graduates, living in an apartment
  with roommates. They are into saving money before
  buying a house and/or growing their family. In
  addition they are positive and want to experience
  the best in life, hoping that their first job out
  of college will most likely be a stepping-stone
  to their dream job. They are into social media
  and somewhat tech-savvy. Many are musicians,
  writers, and out-of-work professionals who gather
  at CC. More of this hipster group is starting
  to hang out at CC they get exposure for their
  art and music while CC benefits from the influx
  of visitors and curious crowds. Notably, a small
  group of young musicians has begun to form at CC
  on Saturday evenings. In addition a few older
  adults from the Flower Generation of the 60s
  70s still frequent CC.

4
Page Layout
5
Proposals
Aa
Jello

• Color.The choice of colors is based on the
  product, target audience, and general atmosphere
  of the business.Coffee suggested dark brown
  shades, that created dynamic contrast with the
  bright upbeat orange and pistachio green,
  suggesting organic products. Overall, warm and
  inviting pallet should welcome viewers.
• Layout type.JelloThe main column would be
  flexible, while right column would have fixed
  size. The flexibility of the main column would
  allow for expanding website without drastically
  changing design.
• Fonts.Arial San-serifAll headings and
  subheadings, as well as links are bold. lth1gt is
  35px, lth2gt  - 14px, ltpgt (main content) is 12px,
  footer - 12px.12px is a standard size for the
  web text. Considering the amount of text, page
  would look clattered should the font size
  increase. lth1gt has good contrast with the font
  size of the main content.