182 link building strategies by www.pitstopmedia.com

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182 (... and counting) LINK BUILDING STRATEGIES
Traian Neacsu Search Marketing Director,
www.pitstopmedia.com
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LINK BUILDING STRATEGIES

• Find websites that are mentioning your URL but
  have not hyperlinked to your website
• Recruit on a college/university website (even
  from outside your city/area you never know what
  talents youll find in other cities)
• Start a coupon program and get links from coupon
  websites

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Build some links using Flickr
• Create link wheels using social websites and web
  2.0 sites
• Use Google Alerts to get notifications for the
  targeted keywords and get links from newly found
  sources

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Create an extensive industry glossary that will
  attract links from others
• Create a list of abbreviations used in your
  industry. Explain each abbreviation in details
  and get into partnerships with abbreviation
  websites to link to your website for a more
  detailed explanation of the abbreviations they
  list on their websites
• Create 101 lists (i.e. 101 ways to drive traffic
  to your site)

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Get listed in Yahoo! Directory and Google Places
  this is especially important for local SEO
• Search for competitorsite.com siteedu to get a
  list of most trusted links to a site and get
  listed there too
• Join the local Chamber of Commerce and get a link
  on the member section

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Exchange links with websites that are
  complementary but generally not competitive to
  your own
• Get listed in ODP
• Get links from niche directories, especially
  those manually edited

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Submit to specialty search engines addressing
  your niche and market
• Ask links from your business partners or clients
• Incorporate the link requirements to your site in
  all contracts with resellers, vendors and
  subcontractors

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Ask links from happy customers who are active
  bloggers, editors, and social media pages
• Get your.pdf, .doc, .ppt and other document
  indexed by file specific engines
• Use power queries on Google and other major
  search engines to identify link opportunities
  (there are hundreds of such queries, but thats
  in a detailed post)

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Links from organizations or associations
  connected with your industry
• Get links from your upstream or downstream
  suppliers
• Get listed in local directories

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Use http//www.beaucoup.com/ to find vertical
  engines and directories and get listed in them
• Submit the article you wrote to article
  directories
• Write an honest review of a product/service you
  use and like your website then contact the
  developer/author to let them know youve
  positively reviewed their product and maybe
  theyll link back to you

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• License content from your site in exchange for a
  back link
• Offer something for free (such as a downloadable
  report), and then ask for a link back to your
  site if the person finds value in the free item
• Contact editors and writers and let them know you
  are available to be used as a source in exchange
  for a link

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Have an easy way for your visitors to link back
  to you (tweet meme, share this, re-tweet button)
• Join groups and discussion list and get links
  from there
• Leave a link in chat rooms, blog comments,
  forums, everywhere you genuinely contribute to
  the discussion

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Use signature on newsgroups (if newsgroups are
  still alive on the web)
• Ask a question on QA websites pointing to your
  website after all youre not THE genius to
  knowem all
• Reply to questions on AQ websites. Your goal
  should be to genuinely help others, but you can
  link to your site if you have a more detailed
  answer for that question.

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Include a link in your email signature. While
  this will not be indexed by Google sometimes
  emails might be copied and published on web
  pages.
• Try to get listed in DMOZ in multiple categories
  (as long as your website is eligible to belong to
  multiple categories)
• Create an award icon for your industry so people
  can place it on their websites, linking back to
  you (W3C HTML Markup valid icons)

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Register additional domain names like (i.e.
  sitenamemisspelling.com or yoursitename.hu),
  build 10-15 links to them then do a 301 to your
  main site
• Create contest and sweepstakes and list your
  website on contest and sweepstakes directories on
  the Web
• Offer site owners free memberships if they link
  to you

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• When you write your blog articles, link to blog
  posts that use the trackback feature. The blogger
  will notice that and if you have good content,
  you might get links from them.
• Submit technical papers to Web sites that are
  either interested in the subject or offer
  technical papers (bitpipe.com)
• Indentify industry editors and point them to your
  case studies, white papers and other similar
  content (be mindful to have both web versions for
  those documents and .pdf files they can download)

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• If you use any software that is helping you,
  genuinely write a review about it and let the
  author have your testimonial (with a link to your
  site) on their website
• Apply to awards programs for your industry, for
  example Windows .NET Magazines Readers Choice
  Awards
• Make sure that all employee speaking engagements
  at tradeshows, expos or other events are linked
  on the website for the show

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Write press releases and submit to press release
  websites (in most of the case the top 25 PR
  websites will be enough)
• Use a paid press release distribution service,
  only when your company has something relevant to
  communicate to the masses
• Use http//www.gebbieinc.com/ to find media
  contacts in your industry and establish
  relationships with them, even for content
  syndication. Ask what kind of content they want
  and provide them what they need. Push for a link
  from their websites if they are quoting or using
  your content

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Write to journalists and media contacts and let
  them know that you are publishing articles on
  your niche and are available for interviews and
  even content syndication.
• Contact your local radio and television stations
  and offer your expert knowledge as a source get
  a link from their site
• Join associations within your industry and ask to
  be listed on their directory section on their
  website

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• dentify 404 pages on other websites related to
  your industry and contact the webmasters to let
  them know about linking to inexistent/wrong
  resources. Once the dialog was established you
  can suggest your website as a replacement
  resource for dead links
• Identify 404 pages on competitors website (you
  can use Open Site Explorer, Top Pages report to
  find 404 errors on competitors site) and see who
  is linking to those pages and tell them to link
  to your page instead
• Reclaim your 404 referrers to link an existing
  URL (either 301 redirect on your web server or
  make sure the referred page actually exists)

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Rent pages from authority sites
• Place link on your non-competing, related
  newsletters
• Research for fan pages for your products/services
  and ask for links by email

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Create an impressive calendar (bikini calendar
  always sell) and give it away for free,
  downloadable from your site, of course
• Launch online sweepstakes and place targeted
  links on high interest niche content sites
  (search for Sweepstakes and Contests and your
  keyword)
• Create corporate Wikipedia pages

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Create infographics to attract media websites to
  link to you
• Use donations and charity get some quality links
  offer free advice, free audits, free samples or
  sponsorships in exchange for the link
• Use URL shorteners add in the ability to
  customize shortened URLs or create your own short
  URL shortener service and intelligently use your
  keywords in the short URLs

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Local directory submission for geo targeted
  keywords
• If you own a domain name and move the content to
  another one do a 301 redirect if you move a page
  to another URL do a 301 too
• Try to get listed on http//dir.yahoo.com/new/.
  Study the websites listed from that page and sees
  what makes the editors to link to them. Getting a
  link from the pages referenced by this URL is
  also a good idea

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Get links from review websites to get listed in
  the 7-pack important for local SEO
• Offer discount to disabled or other minorities
  and get a link from their associations
• Offer discounts to university staff, faculty, and
  students. They often have a page where they list
  special promotion

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Use searches like Top Sites for Researching
  your keyword to identify resources websites
  where you can ask for a link (if your content is
  worthy)
• Submit e-zines to Ezine-Universe.com and other
  e-zine directories
• Place a web cam on your company entrance and
  submit the URL to cam guides like WebCam Central
  (www.camcentral.com)

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Create a widget like http//www.nlm.nih.gov/medlin
  eplus/widgets.html and offer it to you
  affiliates. Call related, non competing websites
  and talk with them to see if they are interested
  in such widgets
• Create a link to us page just like
  http//www.nlm.nih.gov/medlineplus/widgets.html
  to give people the opportunity to link to you
• Sign in guest books if they give links and do
  follow sing those books, but dont be a spammer

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Use Google groups, Yahoo! groups and reply to
  questions related to your industry
• Request inclusion from the vertical engines
  editors
• Guest blogging you can use http//myblogguest.com
  / to identify partner sites

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Submit content to social blogging sites
• Blog commenting )
• Social bookmarking websites

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Submit company profile to business profile
  websites
• Get good reviews (ask your happy customers to do
  it) on review websites
• Publish classified ads

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Forum profiles
• Forum commenting
• Free hosted pages and websites
• Photo sharing submission

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Host your blog images (the big ones) on various
  image sharing sites. Add html caption and alt
  text to the images if possible
• Get a link from a .mil website
• Get a link from an .org website relevant to your
  business

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• RSS submission
• Social media profiles for company employees
• Create Squidoo lenses
• Create blogs on free blogging platforms

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Ask links from friends websites
• Write how to tutorials and get links from how-to
  sites
• Repair broken inbound links (404 pages) using
  Google Webmaster Tools
• Optimize existing click here back links from
  other websites to meaningful anchor text

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Update the link to us page regularly so your
  anchor text is varied
• Either interview an expert from your field, or
  try to get interviewed by someone else
• Use tynt.com to automatically insert a link to
  your content when someone is doing copy and paste

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Use the RSS footer plug-in for WordPress
  (http//yoast.com/wordpress/rss-footer/) to get a
  link back from automated link scrappers (RSS
  scrappers)
• Buy a gift (coffee card, gift card) to
  undergraduates from universities to create a page
  on their .edu website
• Outsource your research/projects (ask an
  university of college to do a research on your
  behalf)

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Use Google AdWords content network to determine
  which (relevant) websites generate traffic and
  conversions. Contact those websites directly.
• Submit your blog to blog directories
• Become a sponsor for an event (educational event
  maybe work the best, if you can get a link from
  their websites)

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Donate to charity and get on their donors page
• Identify good domain names that people search
  for, but the domains are just parked and try to
  get a deal with the owner to do a 301 redirect to
  your page in exchange of fee (affiliation maybe)
• Blogger product previews put your
  product/service in the hands of bloggers in a
  direct, personal manner to encourage them to
  review them and link to your site

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Content partnerships forge content and link
  sharing relationships with high audience
  relevance
• Tweet your blog twitter links are sometimes
  getting indexed by Google
• Create something unique Top 10s, top 250s,
  mash-ups, how-tos, best-ofs, surveys, studies,
  awards

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Develop a FF/IE/Chrome plug-in or tools that
  others are in a need for it. Host in on your site
  and remind (a nag screen or something similar)
  users to put a link on their site if they want to
  get the fully functional version
• Become a member of BBB
• Offer to write testimonials or a quote to your
  suppliers, if they are willing to link back to
  your site in this testimonial

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Ask clients to write testimonials about your
  product or service that they publish on their
  website in exchange for a discount, i.e. offer
  free delivery, or next day delivery or any other
  benefit you can provide if they talk (to be read
  link) to you
• Assign employees to get one link per day by
  joining relevant discussions (blogs, forums,
  boards, groups) to your niche and teach them how
  to link to your site

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Put your link in your email signature (bonus add
  a client testimonial at the end of the signature
  bonus2 if possible, have your developers change
  the testimonial as frequent as possible)
• Submit to podcast directories (bonus you can
  automatically transcribe the podcast and put the
  content on your site)

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Create a video (even from static pages or from
  presentation, company profile, etc) and use
  tubemogul.com to distribute them
• Create a quiz that gives a badge at the end so
  people can share on their blog or profile page on
  any number of sites
• Identify open CMS platforms like Wikipedia and
  create content rich, targeted content on them

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Submit products to shopping social networks like
  ThisNext and Kaboodle
• Submit to comparison shopping engines
• Start a green initiative and get listed in green
  directories (these kinds of directories are now
  on ascending trend)

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Launch your own affiliate program and make your
  affiliate links search engine friendly
• Build a WordPress plug-in which adds a link back
  to your site if used for free, if paid remove the
• Build widget style ad units that contain links to
  your product/service pages

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Create a product usage guide/e-book and give a
  link back to the product page, publish it on .pdf
  engines, slideshare and link back to your pages
• Build a tool that automatically tweets about
  price drops and tweet the most significant
  changes in twitter
• Have a tell a friend functionality and share this
  buttons

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
47
LINK BUILDING STRATEGIES

• Ask your employees to link to your company from
  their social profiles
• Persuade linkerati to subscribe to your blog
  create a list of linkerati in your niche get
  their contact detail and email them they will
  link back to you if you write good content
• Create the most extensive resource on the web for
  your products/services

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Search your competitors by phone numbers and do a
  co citation analysis to discover important sites
  to get listed on
• Create a list of top 10/20 experts in the
  industry, let people vote on whos the best and
  contact the contestants when you do so
• Submit articles to industry news site (i.e. SEO
  articles to webpronews)

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Submit your link to relevant city and state
  governmental resources
• Get listed in the recommended lists of the public
  library (start locally, then nationwide and maybe
  internationally)
• Validate your site (CSS, html and accessibility)
  and submit to websites that are listing such
  websites (i.e. http//www.w3csites.com/)

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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LINK BUILDING STRATEGIES

• Submit to web design contest and galleries
  http//www.csselite.com/ (it will make sense only
  if your website has a great design)
• Switch to html5 and submit to html5 galleries
  (http//html5gallery.com/)
• Build a collection of tools page and promote it
  a bit among the tools creator to get links from
  their site to your

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
51
LINK BUILDING STRATEGIES

• Design (or hire a designer) to create a free
  sponsored CMS theme (WordPress is the widest used
  CMS) and give it for free submit the theme to
  free WordPress directories display sponsored
  designed by footer to get additional links.
  When you want change the anchor text pointing to
  you, just do an update of the theme )
• Create your social media profile for all these
  websites http//knowem.com/websites/all/. Make
  sure you are doing your home work to complete
  your profile and look professional. Participate
  in the conversation there.

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
52
LINK BUILDING STRATEGIES

• Pay for inclusion in some widely syndicated
  Recent Blog Posts widget. For example, SEO Chat
  distributes widgets you can put on your site
  featuring their most recent blog posts
• Instead of asking money after the trial period
  ended, ask people to link to your site to get a
  tool you offer for free and are popular and
  requested.
• Adopt orphaned WordPress plug-ins and bring them
  up to date

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
53
LINK BUILDING STRATEGIES

• Create a plug-in (hmm, actually I should do
  this)that checks the status of external links
  from a page and displays a 404 near to each
  broken link. When you visit a site and see a 404
  page link email the page owner to let them now
  they are sending people to pages that are not
  existent. Hopefully they will give you something
  (ask for a link) in return.
• Indentify errors (link to inexistent pages,
  design errors, ugly images) on related websites
  and email owners telling how to fix them. Later
  you can ask for a link or sell them some services

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
54
LINK BUILDING STRATEGIES

• Sponsor a plug-in try to host it on your site,
  or try to have a link to this page to activate
  the license activation system, or have a nag
  screen that can only be removed if the owner is
  providing a page that links to you
• Sell items on eBay and offer to donate the
  proceeds to charity. Many charities will link
  both to the eBay auction and to your site

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
55
LINK BUILDING STRATEGIES

• Have your employee contact their friends and ask
  them to link to your site (make it a contest and
  give a prize to the employee with most friends
  linking back to you)
• When you leave signatures in blog try to add your
  keywords in your name in a creative manner
  (i.e. Joe the plumber)

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
56
LINK BUILDING STRATEGIES

• Automatically add a link to your images lots of
  people are hot linking to it (while there are
  already some scripts out there, I have to find
  yet a better solution for this technique)
• If possible send samples of your product/(free
  access to tools, plug-ins and so on) to industry
  bloggers and ask them to try the products

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
57
LINK BUILDING STRATEGIES

• Release unique research results within your
  industry (i.e. how B2B decision makers are
  buying)
• Offer to speak at a college or university and
  make sure you get listed on the universitys
  website
• Help write curriculum for a college or university
• Create a widget and submit it to widget
  directories http//www.widgipedia.com/

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
58
LINK BUILDING STRATEGIES

• Find companies offering the same products or
  services, except in different countries, regions,
  or even languages, and approach them to exchange
  links
• Buy existing websites related to your niche
  (flippaa.com), link to your site

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
59
LINK BUILDING STRATEGIES

• Create a piece of software that will serve the
  needs of your niche and upload it to shareware
  directories. If you want to go gray/black hat
  with this strategy (which I dont recommend) you
  can submit the cracked version to torrent forums,
  p2p sites or warez sites (Ive seen a software
  site getting tens of thousands of links from such
  websites). Lock the software with a license key
  and then ask for a review and link in exchange
  for an activation key
• Write case studies for your industry and submit
  them to web libraries specialized in case studies
  (again bitpipe.com)

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
60
LINK BUILDING STRATEGIES

• Include a brief request in the order confirmation
  or shipment confirmation email. You might even
  consider following up with the customer and
  making sure everything was OK a day or two after
  the shipment arrived (assuming youre doing
  shipment tracking), and requesting the link then,
  when theyre probably feeling most generous
  towards you
• Run a story contest. Ask your customers to write
  a story on their social media profiles/blogs
  about their experience on your site and submit
  the story/link for voting on your site. The story
  with most votes should win something extremelly
  valuable (i.e. access for life to your tool, one
  year of free pizza, etc)

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
61
LINK BUILDING STRATEGIES

• Generate links via embedded content. Develop a
  tool that others use to create media content
  which can be added to any html page (a great
  example o such tool is scribd or vimeo)
• Translate your site/blog in multiple languages
  and submit the translated version to non English
  directories. This can lead a massive increase in
  traffic, links and index saturation.
• Purchase text link ads on relevant pages of a
  related site. Best if the link is from within a
  sites actual content. Speak with the owners
  directly, skip the trade link companies

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
62
LINK BUILDING STRATEGIES

• Paid blog posts
• Sponsor a trade show
• Sponsoring multiple university engineering
  department contests

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
63
LINK BUILDING STRATEGIES

• Sponsor high end content blogs on your niche
• Create unique online tools and services and give
  them for free
• Content acquisition find content that ranks well
  or has earned considerable link popularity on a
  topic, purchase it fro

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
64
LINK BUILDING STRATEGIES

• If you are hiring a resource include your URL in
  the job description
• Identify websites that are offering
  advices/resources to small and medium
  businesses 

for more details on each strategy visit
www.pitstopmedia.com/link-building-strategies
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CONTACT PITSTOP MEDIA INC

WWW.PITSTOPMEDIA.COM 8322 130 Street - Unit
202A Surrey, BC V3W 8J9 CANADA phone
1(778)-218-2664 email office_at_pitstopmedia.com we
bsite www.pitstopmedia.com