Ecommerce Marketing Strategies

1

How To Keep Customers Revisiting Your Ecommerce
Website
By eshopwiz
2

The rapid increase in the number of online
businesses has necessitated a more robust
marketing and promotion for every serious
Ecommerce business owner.

• Drive traffic to your Ecommerce website by making
  it rank high through SEO or an SEM campaign.
• Turn your visitors into customers and customers
  into loyal customers by implementing strategies
  for convincing Ecommerce.

3

In the competitive Ecommerce marketplace, your
only way to success are

• Encouraging your customers to make purchases
  and
• keeping them happy so that they keep revisiting
  and purchasing from you only.

4

Easy-to-Follow Options

• Furnish your home page to accommodate all
  important options helping customers initiate a
  process.
• Processes includes a search bar, browse by
  category, special offers, shipping and credit
  card/payment option logos, discount segment,
  popular items, time-saving "fly-out" menus, and
  customer service links.

5

Potential Customer Data for an Email List

• Name
• email address
• phone number
• home address
• birth date

6

Latest Updates or Offers Periodically

• through emails
• posts
• telecalling

7

Set up their RSS feeds to automatically get
updates on your newest products and changes.
8

Take Initiatives

• Sending special offers on a customer's birthday
  or anniversary day
• Have promotional offers for first-timers, repeat
  buyers, and special offers for top customers.

9

Coupons and Gifts

• Because a visitor to your site benefits by
  getting some of your freebies or discounts, he
  will be encouraged to come back to your website
  again in the future, giving you some repeat
  business.

10

Reward

• include a point system to track the amount of
  purchases, where points keep adding to the
  customer's account whenever he purchases any
  product.
• Offer them free gifts when they attain certain
  fixed points of purchase.

11

Single-Page Checkout

• The more pages there are and the longer each
  page takes to load, the more opportunity your
  customer will have to change his mind and abandon
  the cart.
• Have a cart that presents the checkout page to
  the customer quickly and accepts all of the
  required billing, shipping, payment and terms of
  service information on the same page.

12

Ecommerce system

• offers every benefit and convenience that
  customers could easily get elsewhere.
• keep trying to make it more competitive
  strategically.

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For more free tips on how to build a profitable
e-commerce store, visit http//www.eshopwiz.com S
ign up and get access to our free 7 day video
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