Title: Media literacy
1Media literacy
-
- Frank Baker media educator
- Fbaker1346_at_aol.com
- Media Literacy Clearinghouse
- www.frankwbaker.com
May 19, 2008
221st Century World
- Our students, among the youngest members of
this graphics world are surrounded by myriad of
images on billboards, in magazines, on TV, in
films, and in computer gameswhich they also
often passively absorb.
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4 Its an audio book report.
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6- Just because they ARE media/technology savvy
does NOT mean they are media/technology literate.
7What students need to do
- to judge the validity of information coming
in, decipher context, determine the source, and
separate opinion from fact.
Eric KlopferDirectorTeacher Education Program
MIT
8What Every Fifth-GraderShould Know Be Able to
Do
- Use digital tools effectively/safely
- Think critically
- Understand key principles about how complex
systems work - Know about other countries/cultures
- Invent, design and create
- Find wholeness in a remix world
Children, Digital Media Our Nations
Future
May 9, 2008
9What students need to do
10Media Literacys purpose
- is to help develop the habits of inquiry
and skills of expression..to be critical
thinkers, effective communicators and active
citizens in todays world.
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12Media literacy
- Pay no attention to the man behind the curtain
13Media literacy
- Literacy/text (in 2008) means more than just
printed words on a pageWe must acknowledge the
powerful force that visual media play - in the lives of our students
14Source Partnership for 21st Century Skills
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16Media literacy
- Revised ELA Standards
Guiding Principle 8 An effective English
language arts curriculum provides for literacy in
all forms of media.
17Revised ELA Standards
- Non-print media
- Radio
- Television
- Film
- Internet
- Digital media
- These are ALSO texts each designed with a
purpose and audience in mind.
18Media literacy
Multi-tasking digital natives
19Media literacy
- Our students are growing up in a world
saturated with media messagesyet, they (and
their teachers) receive little or no training in
the skills of analyzing or re-evaluating these
messages, many of which make use of language,
moving images, music, sound effects.
R.Hobbs, Journal Adult Adolescent Literacy,
February 2004
20Media literacy
- So what is media literacy?
video
21Media literacy
- Media literacy is concerned with helping
students develop an informed and critical
understanding of the nature of mass media, the
techniques used by them, and the impact of these
techniques. More specifically, it is education
that aims to increase the students' understanding
and enjoyment of how the media work, how they
produce meaning, how they are organized, and how
they construct reality. Media literacy also aims
to provide students with the ability to create
media products. Media Literacy Resource
Guide, Ministry of Education Ontario, 1997
22Media literacy is
- Set of skills, knowledge, abilities
- Awareness of personal media habits
- Understanding of how media works
- Appreciation of medias power/influence
- Ability to discern critically question/view
- How meaning is created in media
- Healthy skepticism
- Access to media
- Ability to produce create media
23Media literacy key concepts
- All media are constructed
- Media use unique languages
- Media convey values and points of view
- Audiences negotiate meaning
- Media power and profit
-
Source
Center for Media Literacy
24Media literacy questions
- Who produced/created the message?
- For what purpose was it produced?
- Who is the target audience?
- What techniques are used to attract attention
increase believability?
25Media literacy questions
- Who or what is left out why?
- Who benefits from the message being communicated
in this way? - What lifestyle is promoted?
- How do you know what it means?
- Where can you go to verify the info?
26Media literacy my approach
- Visual literacy Media incorporating
imagesMoving images ( TV, film)
27Visual literacy
- Take a look at some images
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29Advertising (using images)
- Understanding techniques of persuasion
30 http//pbskids.org/dontbuyit
31Toy Advertising
32Toy Advertising
- Most of us, including our students, watch
- TV (and movies) passively
- Media literacyusing questioning skills
- is designed to get us to be active listeners
- and viewers
33Before we watch a toy ad
- Camera
- Lights
- Sound (including music)
- Editing (post production)
- Set design
- Costumes
- Actors performance (e.g. expression)
34Toy advertising
Cinderellas Magical Talking Vanity
35Stereotypes
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37 This is Africa, too
38Food Packaging
- Do you think
- this cereal
- contains
- blueberries ?
39Understanding signs
- What are signs?What are their purposes? What
do they say? - How is color used? Why are they
here?
40Moving images ( TV film)
- Languages of TV Film
- Camera
- Lights
- Sound (including music)
- Editing (post production)
- Set design
- Costumes
- Actors expressions
41Viewing Listening
- The cell phone commercial
- Close your eyes and listenAfter it concludes,
make a list of - everything you heard
42Camera angles/positions
- Where is the camera?
- Why is it there?
- What does its angle
- communicate to the
- audience?
43Using popular films to teachpoint-of-view
44Teaching with movies
- "If video is how we are communicating and
persuading in this new century, why aren't more
students writing screenplays as part of their
schoolwork?
Heidi Hayes Jacobs
45What is your favorite movie?
- Before you answer, think deeply
- about the SCENE in that film--
46Introducing scripts terms
- Every script includesAUDIO (everything you
hear) - VIDEO (everything you see)
47The Screenplay
Source Writing Magazine March/April 2007
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50 51 Actual Film Storyboards
52Media literacy
- Please complete Franks evaluation
- Frank W. BakerMedia Literacy Clearinghouse
- www.frankwbaker.com