Hans Vestberg

1
Vendors must provide more than technology

• Hans Vestberg
• Executive Vice President and Head of Business
  Unit Global Services

2
Exciting opportunities
Communication for all
Broadband everywhere
Internet goes mobile
3
Mobile traffic continues to grow...
Global cellular reported subscriptions
Traffic in mobile networks
Mobile data traffic Mobile Internet Mobile
Office TV streaming/ video telephony Music and
other downloads
High growth markets
Subscriptions (million)
Voice traffic
Mature markets
Terabyte
4
...with data soon exceeding voice
Global cellular reported subscriptions
Traffic in mobile networks

• 27 of UK 3G users download 4 songs/month
• gt 100 operators have launched mobile TV
• 300 m. mobile TV revenue at World Cup
• 41.5 m. interactive SMS in American Idol
• China Mobile 3 b. SMS on New Years Eve

2010
Mobile data
High growth markets
Subscriptions (million)
Mobile Voice
Mature markets
Terabyte
Mobile data to pass voice 2010 - fixed data
passed voice 2000
5
Industry transformation/convergence
mobility
3G/Wireless Internet
Wireless/Cellular
MMM
Wireline
New Telecoms Industry
ISDN
WAP
Telecom Industry
PTN
PSTN
Intranet/Internet
Carrier class
PC-WAN
WWW
PC-LAN
The Converged Industry
PC/Servers
desk top computing
Computer Industry
main frames
electronic publishing and entertainment
Media Industry
Ericsson illustration from 1997
6
Consumers demand3 aspects of convergence
Reliability andsecurity
Always Best Connected
Convenience and ease of use
User services
Devices
Network
7
Major operator challenges
Create business growth
Manage network evolution effectively
New behavior, business models, partners,
technology, suppliers, subscribers, services,
offerings,
8
Ericsson the business partner
Operator
ManagedServices
Consulting
PrimeIntegrator
23,000 employees in over 140 countries - 16,500
close to customers - 6,500 in Global Services
Delivery Centers Additionally 12,000 resources
from partners

• Network rollout
• Network design

• Education
• Customer support

• Managed operation and hosting
• Systems integration
• Business and technology consulting

Access products
Coreproducts
Service layer platforms
Mobile platforms
Global best practices - tools, methods and
processes
9
Managed Services offerings
Capacity Coverage
Operations
Hosting

• Design, build, operate
• Long-term service level agreements
• Total scope including- Core network- Access
  network- Service network- Enterprise networks
• Multi vendor
• Possible staff transfer

• Entertainment Media
• Communication Messaging
• Charging andManagement
• Ericsson owned eqiupment

• Deliver available network capacity when and
  where needed
• All aspects of designing and deploying network
• Possible staff transfer
• Operator or 3rd party owns network

Managed services for operators and enterprises
10
Why outsource network operations?
Changeagent
Technologymigration
Consumerfocus
Financial pressure
Competenceneed
Cost Savings
Operators reviewing their business model and focus
11
Managed ServicesFunctional scope
12
More than 100 officially announced Managed
Services contracts since 2002 (examples)
Operations
Hosting
Capacity
Enterprise
Managing networks with 80 million subscribers
13
Major operator challenges
Create business growth
Manage network evolution effectively
New behavior, business models, partners,
technology, suppliers, subscribers, services,
offerings,
14
Multimedia solutions
IP-Centrex, Mobile Centrex, VPN Office-Reach
Picture Messaging, Video Share, Answer Tones,
IP-TV, Mobile TV, Music (incl. Napster Mobile),
Ring Tones
IPX, Convergent Charging and Billing, Prepaid,
Mediation, Payments, Wholesale
Service Delivery Platform, Multi Activation, SIG,
Smart Limits, Service Creation
15
Ericssons unique e2e capabilities

16
Convergence and multimedia
17
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