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Vans Case Study

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Vans Case Study #7. Does Vans use a push or pull strategy to market its apparel? Explain. What does Steve mean when he refers to tours and events and 'planting seeds' ... – PowerPoint PPT presentation

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Title: Vans Case Study


1
Vans Case Study 7
  • Does Vans use a push or pull strategy to market
    its apparel? Explain.
  • What does Steve mean when he refers to tours and
    events and planting seeds?
  • Describe Vans pyramid strategy. How does it
    protect the brand?
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