The Physical Web

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The Physical Web

• Robert T. Coneybeer
• Managing Director

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The Physical Web
COMPUTING
CONNECTIVITY
PHYSICAL CONTEXT
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The Physical Web
COMPUTING
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COMPUTING
1964 IBM System/360 Monthly rental 2,700./mo
(base) Purchase price 133,000. (base)
1/400 (size weight)
1985 IBM PC XT Price 2,700.
50x (CPU)
2005 Apple 5G iPod Price 250.
4,000x (storage)
40x (CPU)
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COMPUTING
1 1,000,000
ENIAC
Mainframe
1 1,000
Minicomputer
Workstation
Computers People
PC
1 1
Laptop
PDA
Phone
1,000 1
Motes
Time
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CONNECTIVITY
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CONNECTIVITY
1700
1800
1900
2000
Radio
WiFi
Telephone
Carrier Pigeons
Telegraph
Cell Phones
Wireless Telegraph
TV
Satellites
Computer Networks
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CONNECTIVITY
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PHYSICAL CONTEXT
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What is PHYSICAL CONTEXT?
characteristics of the Real World

• location
• temperature
• pressure
• sound
• power usage
• motion
• light images
• direction
• radiation
• chemicals gases

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PHYSICAL CONTEXT
characteristics of the real world are measured
with sensors - devices that measure physical
characteristics and convert them into information
annual wired sensor market gt 50 billion
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PHYSICAL CONTEXT
sensors ...
... are everywhere!
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but ...
sensors are not connected to the Internet
... yet!
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Energy Management
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Conditional Tracking (NOT RFID)
Perishables
Healthcare
Packages
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Pricing Promotion
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Digital Signage
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Market Timing Why Now?
1995
viable business models
2000
2005
2010

Cost, size capabilities all dramatically
improving
Internet Connectivity
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Potential Business Models

• Product sales
• sell initial product, then sell further services
• Lead generation
• based on free services
• Software technology licensing
• mixture of one-time charge, per-unit royalties,
  and maintenance

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All major photo-sharing sites, including
Home Wi-Fi Access Point
Eye-Fi Internet Server
Public Wi-Fi Hotspot
Mac PC at home
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Lead generation
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Community,self-improvement
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Summary

• Real world Internet Physical Web
• Strong businesses here both in applications and
  infrastructure
• Requires blend of consumer and infrastructure
  expertise and experience