Affiliate Marketing

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Affiliate Marketing

• Information and Best Practices

• Denise Purtzer
• Channel Manager
• dpurtzer_at_digitalriver.com

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Affiliate Programs in Digital River

• Digital River provides different affiliate
  resources and opportunities across several
  platforms
• RegNow
• eSellerate
• oneNetworkDirect
• Element5
• ShareIt

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Affiliate Statistics

• In 2007 Affiliates
• Average Commission paid was between 37-42
  (depending on platform)
• Average commission for Top software titles
  (name-brand products like Norton/Symantec and CA)
  around 14.7
• Average Order Value (AOV) was 38.77
• Average Affiliate pay was around 16.28 per sale
• 83 of all affiliates actively selling
• 90/10 rule 90 of a publishers sales will come
  from 10 of their affiliates

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More Affiliate Statistics

• Digital River has over 120,000 unique products
  available within its affiliate systems
• Platforms included
• Windows
• Vista specific
• Mac
• Linux
• Mobile
• PDA
• Other ebook, etc.
• Publishers see an average of 12-33 of their
  total sales generated through affiliates
  (depending on platform, etc.)

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Affiliate Opportunities by Vertical

• Affiliates sell in a variety of ways including
• Paid Search
• Coupon/Discounts
• Content Sites
• Review Sites

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Paid Search Considerations

• For the Publisher/Merchant
• Put Terms in place to outline your rules for
  search
• Your Trademark listings should be first (Google
  supports this)
• Do not allow affiliates to drive up your paid
  pricing (competitors may do this)
• Affiliates can handle Long Tail opportunities
• Have resources to monitor search partners on
  regular basis (most do this daily)
• Search partners good if you have the right ones
• Limited number of search affiliates you can have
  (5-6 places above fold)

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Paid Search Considerations

• For the Affiliate
• Provide communication with Publisher so they are
  comfortable working with you
• May request higher commissions than default if
  you prove your value
• Consider Long Tail opportunities
• Provide URL to publisher
• To be Google Compatible you must have site with
  content built out, refresh info on site

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Coupon Sites

• Generally need to provide coupon or discount to
  take part
• Sometimes these sites offer Free trial as their
  offer
• Affiliates like to have coupons assigned
  specifically to them
• Bundles can also work well to keep AOV higher
• If you own multiple productsgive big discount to
  acquire customer and market other products

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Content Sites

• Provide Good content through affiliate interface
• Box Shot (min 200 wide)
• Short Description
• Long Description
• Trial Link trackable for affiliates
• Buy link (direct to cart)
• Screen shots (generally 2/minimum 700 wide)
• PAD files
• Only publisher/owner of product should submit to
  download sites (not affiliate)

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Review Sites

• Provide License key to reviewer
• Check Top review sites to make sure they have
  latest version posted
• Product update/new release
• Provide different features from previous product
• Provide new screenshots
• Check out competitive products and give summary
  on how your product compares

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Resources

• http//www.developer-resource.com

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Questions?

• Thank you!