Diapositive 1

1
Major Coverage Across the Globe
2
CLARITY/COMMITGlobal Media Coverage
March 22, 2005
3
CLARITY/COMMIT Media Coverage Summary(Through
3/15/05)
of impressions (hits)

• EUROPE
• Print 12 M
• Online 10 M
• Television 5 M
• Radio 15 M
• Total 42 Million

• U.S.
• Print 33 M
• Online 10 M
• Television 16 M
• Radio 22 M
• Total 81 Million

Total 123 Million impressions in 6 days vs. 57
Million Print/Broadcast impressions with CURE
4
(No Transcript)
5
(No Transcript)
6
Le clopidogrel sacre en post-infarctus
1 pills a heart saver. DOCTORS have discovered
a new heart attack pill which could save
thousands of lives a year - and it costs just 1
a day.
Le Plavix bénéfique après un infarctus, Selon
sanofi-aventis, les conclusions de deux essais
cliniques majeurs révèlent que l'anti-agrégeant
plaquettaire qu'est le clopidogrel
El clopidogrel, junto con Aspirina, reduce un
10 el riesgo de muerte y repetición del infarto,
según un estudio
Le Plavix associé à l'aspirine peut sauver des
victimes de crises cardiaques 
7
Emergency Clopidogrel could save 1000s of
lives. Results of two major clinical trials
showed that the antiplatelet agent clopidogrel
(Plavix), given on top of standard therapy,
provided significant benefits to patients with
acute ST-segment elevation myocardial infarction
(STEMI)
Addition of Clopidogrel to Aspirin and
fibrinolytic therapy proves beneficial for
myocardial infarction
Un antiplaquetario da la sorpresa en el infarto
agudo  
Drug treatment could prevent heart attacks

El clopidogrel benficia el prognostico del IAM
con ST alto
l'étudeconcernant un autre médicament de la
firme, l'anticoagulant Plavix, également
porteuse de bons résultats
Deux etudes sur le clopidogrel presentées à
lACC
Coeur la médecine progresse
8
Plavix shown to be effective in heart attack
cases
Outros trabalhos, porem, mostraram que o consumo
de Aspirina em conjunto com um anticoagulante
(Plavix) ajuda a prevenir ataques nas pesseas que
ja passaram por problema no coracao
Anticoagulante ajudaria a impedir ataque
cardiaco
Studies show better medication for heart
attacks. Adding Plavix to the standard
anti-clotting medication for heart attack
patients can help keep arteries open and reduce
deaths, researchers said Wednesday.
Studies show better medication for heart
attacks. Adding a widely available, blood
thinning drug to the standard anti-clotting
medication for heart attack patients can help
keep arteries open and reduce the number of
deaths, researchers have said.
9
Clopidogrel improved coronary perfusion and
reduced mortality in acute heart attack
Dois dos maiores estudios clientificos ja
realizados sobre doencas cardiacas, o CLARITY, e
o COMMIT, mostraram que o antiplaquetario Plavix
(clopidogrel) quando associado a terapia padrao
oferece beneficios significativos aos pacientes
que sofreram infarto agudo do miocardio. Ambos
avaliaram aproximadamente 50 mil pacientes.
Estudo diz que anticoagulante ajuda a impedir
ataques cadiacos
Health Doctors Hail New Drug Treatment for
Heart Attack Victims
Sanofi-aventis's Plavix Touted as Heart-Attack
Deterrent
10
Appendix

• Methodology
• All U.S. print coverage is calculated by
  multiplying circulation figures for each
  publication by 2.5.
• All European and international coverage is
  calculated by multiplying circulation figures for
  each publication by 3.
• Worldwide broadcast and online coverage is
  measured by the actual coverage figures
  ascertained from the media outlet. No calculation
  is used.