Allison Fink Cis55615 September 30,2003

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Allison FinkCis55-615September 30,2003

• Krispy Kreme Doughnuts

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Krispy KremeStock Shares 2002-2003
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Krispy Kremes Backbone
Have you had your Krispy Kreme Today?
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Brief History

• Krispy Kreme doughnuts were first sold on
  July13,1937 by Vernon Rudolph
• By the 1940s there were many family owned small
  chain stores
• A distribution plant was then established which
  distributed Krispy Kreme doughnut mix
• Vernon Rudolph, founder, died in 1973
• Krispy Kreme was then reorganized for sales to
  Beatrice Foods Company in 1976 after Rudolphs
  death

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Brief History

• In 1982, Krispy Kreme was bought back from
  Beatrice Foods by a small group of associates
• Soon after, the first store was opened in New
  York City in 1996 and later in California
• In 1997 company artifacts were added to the
  Smithsonian Institutions National Museum of
  American History

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Krispy Kreme Facts

• Krispy Kreme Doughnuts are cooked in 100
  vegetable oil
• Krispy Kreme Stores produce more than 7.5 million
  doughnuts per day and 3,000 per hour
• In about 2 minutes, Krispy Kreme stores can
  produce a stack of doughnuts 3xs the height of
  AMP Centerpoint Tower

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Krispy Kreme Facts

• Hanson Gregor is credited with inventing the hole
  in the doughnut after telling his mother to put a
  hole in the middle of her cake to ensure it was
  cooked in the middle
• The infamous doughnut hole does not exist at
  Krispy Kreme because all doughnuts are formed
  from a special machine that uses air pressure to
  create the perfect doughnut shape
• Dutch American settlers combined the words
  dough and nut to produce the word doughnut
• Krispy Kreme is not only known for their
  doughnuts, but also for their coffee and frozen
  drinks

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The Competition/Related Websites

• Dunkin DonutsDunkin' Donuts Coffee Order
  Coffee Beans Online
• Le Mars DonutsLaMar's Donuts, best doughnuts in
  America
• See How Krispy Kreme works!Howstuffworks "How
  Krispy Kremes Work"