Application of Internet Technologies

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Application of Internet Technologies
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Internet Uses - Potential

• Communication Media
• Communication Coordination
• Communication Personal
• Education
• Direct Distribution
• Internet Business

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Your Enterprise and The Internet
Develop an Internet business
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Assess Potential
Internet
TCP/IP(ARPANET)
Assess potential
File Transfer Protocol (FTP)
Telnet (WWW)
Simple Mail Transfer Protocol (SMTP)
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Potential
POTENTIAL
Assess potential
File Transfer Protocol (FTP)
Telnet (WWW)
Simple Mail Transfer Protocol (SMTP)
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Assess Potential
Comm Media
Comm Coord
Comm Media
Comm Personal
Comm Coord
Education
Comm Personal
Education
Distribution
Distribution
File Transfer Protocol (FTP)
Telnet (WWW)
Simple Mail Transfer Protocol (SMTP)
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I. Communication Media
                                                
                       Home

• The Internet can be used as a communication
  channel for one-way media communication. This is
  a lot like advertising in magazines, or broadcast
  media such a T.V. or radio. It is a form of
  one-way communication that presents material for
  general information consumption.

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II. Communication Coordination
Suppliers Buyers Customers Outsourcer Outsourcee
Vertical Integration
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II. Communication Coordination

• Internet applicability in the communication area
  can provide coordination functions. Often
  enterprises establish partners with suppliers
  and/or buyers in order to facilitate a more
  productive and economical process. Partnering as
  an outsourcer or with an outsourcer may also be
  deemed beneficial, and requires coordinated
  activity.

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II. Communication Coordination
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II. Communication Coordination
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III. Communication Personal

• The Internet can be used for personal
  communication (often referred to as email).
  Electronic communication not only provides
  another approach at communicating, but it opens
  up possibilities on how communication might be
  controlled and/or monitored. Benefits could
  include self-organizing mailboxes, organized
  message broadcasting, and targeted individualized
  messaging.
• Personal communication is also valuable for
  exchanging intellectual information that could
  lead to innovations, the discovery of new
  products/services, or even the solution to tough
  problems.

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III. Communication Personal
email
Solutioning
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III. Communication Personal
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III. Communication Personal
93 million Americans doing e-mail 335 million
e-mails per day (1999) 23 million Americans
ordering goods from web sites (Jupiter
Communications) 20 billion (1998) to 140
billion consumers spending online (2003) 109
billion to 1.3 trillion (2003) for B2B sales
(Forrester Research)
Intelligent e-mail response 25 million
(1998) to 340 million (2003) (IDC)
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III. Communication Personal
General Interactive (owner of echomail) 4.23 to
answer an e-mail 100,000 to set up and
customize system Runs on their servers 1.00
for every message decoded correctly 22 of
market 17 million in revenues
J.C. Penney (4 people) 1,200/mo. (1998) to
30,000/mo. (1999) 10,000 routed 30,000/mo.
360,000/year
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IV. Education

• Education occurs within and outside of formal
  settings such as schools and training sites.
  Education is founded upon the exchange of
  information from the knower to the seeker. The
  Internet provides novel ways at presenting
  information to those who seek it.
•  

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Education

• Surfing the net is one way to become educated
  in and around a topic of interest.

Other forms of education also can occur on the
Internet such as organized sessions for topic
collaboration, or downloading courses.
Enterprises may use the web to provide
educational information about - themselves-
their products/services- direct information
required to use their products/services-
indirect information required to use their
products/services
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V. Direct Distribution

• Products/services require a distribution process.
  For information-based products/services the
  Internet may act as the direct distribution
  channel. News(papers)MagazinesMusicSoftware
  . . .

Anything that can be digitized and is a
product/service can potentially use the Internet
as its distribution channel. The Internet can
also indirectly support distribution of
products/services (e.g. tracking of orders), but
should not be considered a direct distribution
usage (see communication coordination usage).
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VI. Internet Business

• Your enterprise may become or participate as an
  Internet business. This is not necessarily usage
  of the Internet, but investing in the Internet as
  a business or partnering with Internet
  enterprises. Internet enterprises range from
  providing the infrastructure hardware to
  reporting on how the Internet is used.

Hardware enterprises (e.g. Cisco) Software
Software tools Consulting Venture
capital Security Porthole eCommerce enabling Web
content ISP
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Phases of Internet Usage
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There are Five Technologies
X
X
CommPersonal
X
X
Education
X
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Implementation Plan
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Implementation Plan
CommMedia
CommCoordination
Tenet of a Good Internet Strategy What I do with
the Internet should have a relationship to what
can be done.
CommPersonal
Education
Distribution
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