Nokia Mobile Phones Vision

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Nokia Mobile Phones Vision
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The Mobile World
In the future, a major part of personal
communication - be it voice, data, images or
video - will be wireless. The personal mobile
device will be the main application platformand
medium!
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In our Vision, the Mobile Device Will Enable
Complete Personal Connectivity
Messaging
Voice Calls
Personal Data
Location-based Services
Financial Transactions
Entertainment
Contacts
Music
Video
Tasks
Calendar
News
Imaging
Information
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Usage of Mobility Expands
Talking Messaging (person-to-person)
Doing (alone)
Sharing (one-to-some)
Automating (machine-to-machines)
Publishing (one-to-many)
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Growth Dynamics of Mobile Business
Migration to mobile
Mobile services
Multiple device ownership
New cellular subscribers
Replacement sales
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Variety of Products, Concepts and Services Will
Grow More and More Versatile
Symbian
Images
Games
Location
Java
SyncML
Messaging
Streaming
MP-3
E-money
Bluetooth
Music
There will be an explosion of different
optimized, personalized products
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Amount and Types of Mobile Content Will Explode
in the Future
Images
Applications
MMSs
Audio/music
Videoclips

• Types of content
• User created (images, videoclips, music etc.)
• Personal (music, movies, movieclips, games,
  applications, etc.)
• Group (family, friends, daughter's soccer team
  etc.)
• Community (greyhound owners' image album etc.)
• Subscribed (Manchester United Multimedia news
  service etc.)
• Network provided (location-based weather info
  etc.)

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Evolution of Mobile Phones
Media
Communicator
Premium
Imaging
Fashion
Classic
Entertainment
Expression
Active
Basic
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New Categories Driving the Market Change
Entertainment Games Music Messaging
Imaging Phone Imaging Messaging Browsing
Media Phone Full browsing Access to Media
Communicator Full browsing Corporate Data
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Style-based Product Positioning
Rational
Emotional
Premium
Communicator
Imaging
High
Fashion
Classic
Mid
Active
Expression
Low
Basic
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Not Just Product but Total Product Offering
Imaging, PhotoZone
Games, Music, Graphics



Terminals
Accessories
Applications
Services
Nokia Branded
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Nokia Is the Preferred Mobile PhoneBrand
World-wide
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Mobile Communication Paradigm Shift- from
'listen to what I say' to 'see what I mean'

• Imaging will be the next wave of Communications
• Parallel to Mobile Voice as magnitude of appeal
  to different end-user segments
• Imaging will be a major catalyst for Multimedia
  messaging (MMS)
• MMS will reach volumes during this year

Imaging and MMS comprises evolutionary path for
end-users driving fast market penetration and
messaging growth