Expanding your Brand

1

• Expanding your Brand
• A proposal for Channel Sponsorship
• on JourneyMart.com - Indias premier travel
  resource on the net.

2

Invitation

• We see Your Brand as more than just a Product
  its a Lifestyle Choice.
• Its a choice that blends perfectly with Travel
  and all that Travel denotes
• We invite you to associate with Travel on
  JourneyMart.com, and promote Your Brand through
  this popular and universal lifestyle product.

3

You already know

• The Internet is an effective tool for global
  marketers today allowing - quick reach-high
  recall - in an extremely contextual environment.
• Internet Marketing is today an integral and
  effective part of overall brand strategy across
  various product categories.
• Offline / online combinations increase Brand
  Metrics. Online campaigns reinforce TV, Radio and
  Print promotions dynamically.
• Your Customer is also on the Net. the web is a
  part of their lifestyle. So are you.

4

Facts you need to know

• JourneyMart.com (www.journeymart.com) is an
  information bank and a marketplace for travel on
  the internet that focuses on the consumers
  travel needs-offering access to
•  
• - - global travel and destination information
• -   - choice of travel offers and service
  providers
• -   - the convenience of exercising that choice
  on a single platform
•  
• JourneyMart.com - is today Indias premier Travel
  resource on the internet and receives over
  4,00,000 travel visitors a month
• providing a highly contextual and focused
  environment

5

Facts you need to know (contd.)

• Many prestigious partners have found value in
  JourneyMarts original-cutting edge travel
  content  
• - - JourneyMart.com was associated with
  www.msn.co.in as their travel channel partner
  for one year.
• -  - JourneyMart.com has also exclusively
  powered the travel
• section on www.rediff.com
• - - JourneyMart.com is the travel fulfillment
  partner to www.tourismofindia.com - the Govt. of
  India-Department of Tourisms website
• -  - JourneyMart.com currently powers the travel
  newsletters to MSN India / Hotmail users,
  besides our own JourneyMail.

6

Targeted Internet Partnerships

• JourneyMart.com now offers Exclusive Channel
  Sponsorships on 4 of its most popular zones
• -   - Great Getaways
• -   - Going Places
• -   - Reason to Travel
• -   - Adventure Trails
• Prominently linked from the homepage, the zones
  offer focused branding opportunities to
  synergetic partners, keen to reach out to over
  4,00,000 travellers who visit www.journeymart.com
  EVERY MONTH

7
The 4 Travel Zones on the Home Page
8

What the Zones will do for our partners

• Build brand awareness
• Enable online brand promotions
• Provide information to users about the Partner
• Offer an ability to interact transact online

9

Building Brand Awareness

• The entire Zone will be published as Your Brand
  Zone, announcing the sponsorship on the
  JourneyMart.com Home Page.
• See next slide for dummy representation

10
Building Brand Awareness
11

Building Brand Awareness

• The Zone Landing Page will feature Your Brand on
  the masthead and will feature links to the Zone,
  Your Website and Your Brand Interest pages.
• See next slide for dummy representation

12
Building Brand Awareness
13

Building Brand Awareness

• All Zone Sub-sections and information pages will
  feature Your Brand prominently.
• See next two slides for dummy representation

14
Building Brand Awareness
15
Building Brand Awareness
16

Promotions - Cross Channel

• All navigation links on JourneyMart.com to the
  Zone will feature the Zone as Your Brand Zone.
• See next slide for dummy representation

17
Cross Channel Promotion
18

Promotions - Cross Channel

• All non-sponsored channels on JourneyMart.com
  will feature links to Your Brand Zone.
• See next slide for dummy representation

19
Cross Channel Promotion
20

Promotions - Cross Channel

• Editorial Coverage - All related features on
  JourneyMart.com, associate channels and travel
  newsletters will lead to Your Brand Zone.
• See next slide for dummy representation

21
Cross Channel Promotion
22

Online Brand Promotion

• 2 Online Mega Promotions or Contests per year.
  These could dovetail with the Sponsors Offline
  promotional activity. The Promotions would
  include
• - Home Page presence
• - Zone Page makeover
• - Advertising banners and e-mailers.
• Journey Mail- Travel Newsletter will promote
  Your Brand Zone once every quarter.
• 4 Branded E-Cards to JourneyMart.com Database -
  festivals / long weekends etc.
• ROS Banners across www.journeymart.com - minimum
  inventory
• 1 million annually
• See Following slides for dummy representation

23
Online Brand Promotion
24
Online Brand Promotion
25
Online Brand Promotion
26
Online Brand Promotion
27

Ability to Interact Transact

• Take Advantage Your Brand Zone can include
• Short, crisp and useful Sections of Interest to
  your consumers. These can be developed by us
  together
• Areas to Interact with your consumer contact us
  / email links / FAQs
• Dealer / Distribution network lists
• Transaction capabilities can be discussed and
  developed ability to insert a booking / order
  form, payment modes (credit card gateway), auto
  responders for your product and your consumer

28

• We look forward to welcoming you as our partner
  in Internet Brand Promotions.

29
Annexure 1 Internet users

• 580 million internet users globally
• source Neilson / Netratings, Feb. 2003
• 5 million internet users in India
• .. Source Nasscom

30
Annexure 2 Travel on the Internet

• The largest industry on the Internet today.
• The Asian online travel spend slated to grow from
  4.78 billion in 2002 to USD 13.3 billion in 2004
  (source Phocus Wright)
• In USA, 64 million Americans research travel
  online. (source TIAA)
• Travel contributes to over 23 of net shopping in
  India and is the fastest growing category for B2C
  e-commerce. (source IDC)