23 January

1
23 January

• Business Cases

2
News Story Record Labels Contemplate
Unrestricted Digital Music

• One of the majors considering releasing music
  without DRM
• Why?
• Digital sales in 06 80 ahead of 05 but growth
  rate is slower
• Had hoped that iTunes model would succeed
• European governments interested in requiring
  interoperability
• Changes happening
• EMI to offer streaming on Baidu.com (leading
  Chinese search engine)
• Estimate that 90 of music in China is pirated
• EMI and Sony experimented with unfettered music
  on Yahoo!

3
Business Cases

• Simple model
• Read about the company and discuss
• Typically pointed questions
• Were going to have more specific ones

4
Our questions

• What was the unique business idea this company
  had?
• What made it an opportunity instead of just an
  idea?
• What was the market characteristic?
• Did the company show outside the box thinking?
• Did the company retian a customer focus?
• Did they continue to innovate?
• How did they use technology in their business?
• How did they use technology in their marketing?
• Did they have any key partnerships?

5
This week

• Look at Facebook in class
• Look at Google for Thursday
• Select partners and topics on Thursday