Tourism Research

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Tourism Research
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Measurement of Visitor Expenditure
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Measurement of Visitor Expenditure in Jamaica

• Method
• exit surveys.
• Procedure
• questionnaire administered by interviewers
• data collected
• for one week each month, throughout the year, at
  the two international both airports, and
  
• at the cruise ship piers when there are calls.
• Sampling unit is head of the party

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Measurement of Visitor Expenditure in Jamaica

• Expenditure category
• accommodation
• Room, Food
• Food beverage outside accommodation
• restaurant, nightclubs
• entertainment
• attractions, sports
• transportation
• taxi, car rental, air (inland), transfer, other

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Measurement of Visitor Expenditure in Jamaica

• Expenditure category
• shopping
• in-bond, clothing, straw products beads, wooden
  articles, other craft.
  
• Miscellaneous expenses

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Measurement of Visitor Expenditure in Jamaica

• Important Issues
• questionnaire design
• Sequencing,
• Key questions - length of stay, party size,
  currency
  
• Control - Q6 G
• Package information Q.4
• Controlling bias
• editing/coding - use of additional information,
  treatment of commissions and international
  airfare.

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Measurement of Visitor Expenditure in Jamaica

• Important Issues
• Data analysis
• Accumulate - expenditure, number of persons,
  person-nights
  
• Compute three measures - amount per person,
  amount per person per night, the average length
  of stay.
  
• Check for bias in sample
• Do various distributions cross tabulations
• Estimate gross expenditure NExp/person/nightl

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Measurement of Visitor Expenditure in Jamaica

• Important Issues
• Estimating Cruise Passenger Expenditure
• Expenditure Categories- Food beverage,
  attractions, transportation, shopping, other.
  
• Estimate computed - amount per person
• treatment of
• pre-paid tours
• percentage of passengers not disembarking

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Measurement of Visitor Expenditure in Jamaica

• Summary of Findings

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Visitor Expenditure 2005
Total Expenditure, US1,545 million
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Distribution of Visitor Expenditure 2005
All Accommodations
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Distribution of Visitor Expenditure2005
All Hotels
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Distribution of Visitor Expenditure2005
All-Inclusive Hotels
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Distribution of Visitor Expenditure2005
EP Hotels
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Average Expenditure Per Person Per Night by Month
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Expenditure By Package/Non-Package Tour
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Ave. Expenditure per person per night by Length
of Stay
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Ave. Expenditure per person per night by Purpose
of Visit
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Ave. Expenditure per person per night by Area of
Stay
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Expenditure By First and Repeat Visitors
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Ave. Expenditure per person by Country of Origin
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Ave. Expenditure per person per night by Country
of Origin
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Ave. Expenditure per person by Type of
Accommodation
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Ave. Expenditure per person per night by Type of
Accommodation
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Distribution of Stopover Expenditure 2005
Average Expenditure per Stopover Visitor per day
US103.51