Media Unit

1
Media Unit

• Advertising
• an introduction

2
What do adverts try to do?

• They try to persuade us to buy a product.

3
How do they try to persuade us?

• By using persuasive language

Crunchy!
Youre worth it!
Fantastic!
Cool!
Healthy
Dramatically different
Just do it
more
Cheapest
Fashionable!
4
What is persuasive language?

• It tries to get you to change your mind.
• It tries to make you want to buy the product.

5
What are the features of persuasive language?

• It uses adjectives
• Eg. Exciting, fashionable, gorgeous, nourishing.
• It uses superlatives. These are words that often
  end in est
• E.g. biggest, fastest, best, greatest, loveliest.

6
Emotions in adverts

• Adverts sometimes try to make you feel jealous.
  E.g. a shampoo advert makes you feel jealous of
  someone elses lovely hair!

7
Images of Celebrities

• Adverts can make you feel admiration. This means
  you want to be like someone. It might be someone
  famous.
• E.g. David Beckham (Gillette razors)
• Madonna (Gap clothes)

8
Emotive language

• It makes us feel strongly about the product. How
  do these phrases make you feel?
• Distinctly bold (Nokia)
• Just one moment can change everything (Calvin
  Klein Eternity Moment)
• Express yourself (Lavazza coffee)

9
Adverts use slogans

• Slogans are catchy sentences or phrases.
• They are memorable (you remember them).
• Can you think of any?

Just do it
Every little helps
Probably the best lager in the world
Connecting people
Because Im worth it
10
Adverts use logos

• A logo is a symbol to help you recognise the
  product.

11
Target Audience

• The target audience is the group of people that
  the advert is aimed at.
• Age, gender (male or female), class and
  occupation (job) are all important.