mCommerce

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mCommerce

• Eric Miller
• Mohammad Ahsan
• Chris de Verges

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What is mCommerce?
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M-Commerce Definition

• Mobile commerce is the ability to conduct
  commerce while on the go, using a mobile device.
  Devices include Cell phones, PDAs, Smartphones,
  Wireless laptops
• Mobile commerce is electronic commerce over
  wireless devices. It is often referred to as
  m-commerce.

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Types of m-commerce

• There are three basic types of m-commerce
  transactions.
• The first is carrier-based, using a carriers
  billing system to purchase something with a
  wireless device.
• The second type of mobile commerce transaction
  involves using a credit card over a wireless
  network connection.
• The third type of m-commerce transaction involves
  financial services.

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Comparison of m-commerce in different parts of
the world

• Asia (Japan)
• Europe
• United States of America

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Lots of New Users

• 1 million GSM subscribers a day Globally

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m-Commerce Revenue Projections for 2009

• Global Revenues 88 Billion
• Ticket Purchases 39 Billion
• Phone Based Retail POS 299 Million

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mCommerce mBusiness
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Business Spending On mCommerce Equipment and
Integration

• Year Total (USD)
• 2000 280 million
• 2002 3.66 billion
• 2004 5.14 billion

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Global Internet and Wireless Users

• Subscribers 2001 2004 2007
• Internet users (in millions) 533 945
  1,460
• Wireless Internet users
• as of all Internet users 16 41.5 56.8

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Mobile Marketing

• Delivery through all major wireless carriers.
• SMS
• WAP Push - Wireless Access Protocol

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Dont Forget WiFi

• This includes laptops with wireless access and
  expanded coverage. As speeds go up and costs go
  down, this area will likely increase very quickly.

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The Future

• M-Commerce is the next E-Commerce
• Inexpensive devices to connect with
• PDAs and ComboPhones
• Google
• Starbucks

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Around the Corner

• Financial Services
• Consolidated Telecom Accounts, billing, etc
• Service/Retail Order and pay instantly
• Information Service Financial news, sports,
  traffic

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What does the Future Look Like?
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What needs to Happen?

• More coverage
• Faster Speeds
• Cheaper Devices
• More Offerings

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More Coverage

• MANs WiMAX, more WiFi, cell providers
• High speed data networks with at least as much
  coverage as current cell networks.

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Faster Speeds

• GPRS speeds wont cut it (uses spare GSM time).
  At best, equal to dial up.
• 5X to 10X dial up to go mainstream.

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Cheaper Devices

• 450 for a phone is to much.
• gt200 at least.
• Intel is going to integrate WiMax. Zero
  additional user cost in 4-5 years.

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More Offerings

• Finance
• TV
• Location Based Service Information, tracking,
  navigation, entertainment
• Gaming
• Adult Content
• Gambling
• Music

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What to Know

• This is what people are going to want.
• Pocket Internet
• Develop sites and software for mobile devices.
• This is the next big marketing frontier. Several
  companies offer services.

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ITS GAME TIME!
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• Pick
• A CEO
• A company name
• The companys industry

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• Raise your hand.
• Tell the difference between mCommerce and
  mBusiness

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YOUR Team goes first.
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Give an example or use of mCommerce

• Three Rounds 30 secs

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BONUS ROUND

• 10 secs each member

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Give an example or use of mBusiness

• Three Rounds30 secs

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BONUS ROUND

• 5 secs each member

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LIGHTNING ROUND!
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Develop a business strategy using mCommerce or
mBusiness in your companys industry

• 5 Minutes

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The JUDGE
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The Standings

• Deffinition 1
• mCommerce 2 each
• mBusiness 1 each
• Business Strategy 5 to winner

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Sources

• http//www.mobile.commerce.net/story.php?story_id
  4465
• http//www.juniperresearch.com/
• http//searchmobilecomputing.techtarget.com/sDefin
  ition/0,,sid40_gci214590,00.html
• http//www.business.com/directory/internet_and_onl
  ine/ecommerce/mobile_commerce_m-commerce/
• http//en.wikipedia.org/wiki/Mobile_commerce
• http//en.wikipedia.org/wiki/GPRS