Cultural Diversity Network North CDNN

1
Cultural Diversity Network North (CDNN)

• To help the media industry support its
  distinctive diversity needs.
• To increase ethnic diversity within the media.
• Consists of major broadcasters, partners and
  public sector agencies.

2
Cultural Diversity Network North

• Broadcasters have targets for employment
• Broadcasters have targets for portrayal
• Drama increasingly diverse (casting prod)
• News presentation and production more sensitive
  to the needs of emerging diverse communities

3
Cultural Diversity Network North

• Focus on emerging or neglected minority groups
• Focus on diversity in senior management positions
• Focus attention on diversity in newsrooms
• Increase diversity amongst resources and
  technical staff
• Encourage broadcasters to continue portrayal
  monitoring

4
Cultural Diversity Network North

• Deep-rooted barriers to progress for workers
• Under-representation at middle and upper levels
• Class remains a significant (yet unarticulated)
  issue
• One size does not fit all

5
Cultural Diversity Network North

• Danger of introspection
• Challenge cultural stereotypes
• Ethical, creative and economic reasons for
  understanding
• Develop effective communication channels
  strategies

6
Communication With The Media

• Media Advisory
• To announce an event, such as a press conference
• Press Release
• To announce newsworthy story
• Pitch Letter
• Direct marketing

7
Press Release

• One page
• Pyramid
• Tabloid
• Details
• Quotation/Spokesperson
• Contacts
• Availability

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Relationship

• Personal contacts
• Valid/reliable offer
• Delivery
• Follow Up

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Relationship

• Editor
• Features editor (etc)
• Districts
• Presenters/Reporters
• firstname.secondname_at_bbc.co.uk
• firstname.secondname_at_itv.com
• firstname.secondname_at_channelm.co.uk

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Crimefighters (ITV)

• Filming with the police can be a nerve wracking
  experience, both for the officers and the camera
  crew. The most important thing, in our
  experience, is for everyone to ask questions of
  each other. That helps us all understand the
  issues and each others jobs.

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Crimefighters (ITV)

• You should always make a point of asking the TV
  crew to explain what they are filming for, how it
  is going to be used, what happens if x, y or z
  occurs etc. If it is not undercover filming then
  it is clearly collaborative and the team working
  experiences of both officers and crew can make
  for mutually fulfilling outcomes
• Nick Broughall - Table Twelve Media

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Contacts

• Cultural Diversity Network North
• www.cdnnorth.org.uk
• www.cdnetwork.org.uk