words to live by

1
words to live by

• TRUSTWORTHY
• LOYAL
• HELPFUL
• FRIENDLY
• COURTEOUS
• KIND
• OBEDIENT
• CHEERFUL
• THRIFTY
• BRAVE

Boy Scouts of America WWW.BEASCOUT.ORG
2
three months to re-introduce

• Television spots
• Flyers delivered at schools
• Direct Mail
• Yard signs and posters
• Radio P.S.A.s
• Billboards
• Guerilla tactics / Events
• Public Relations

September October November
3

gift in kind support

• Harmelin Media
• Clear Channel Outdoor
• Trails End
• Mac Direct
• ABC 6
• CB Graphics
• Doubleknot
• Ceisler Jubelirer and
• Garrigan Lyman Group

4
external communication

• Regional Surveys
• Chief Seattle Council
• Families Join Scouting (not Councils)
• What is our brand?
• Boys in color everything else fades into the
  background
• Action item
• WWW.BEASCOUT.ORG
• On line registration

5
how the campaign looks
6
Outdoor
Print
Broadcast
Annual Report
7
guerrilla tactics

• Patriots Day September 11
• Show Scout pride (uniform, lapel pin)
• Say thanks to your local fire fighters
• Seek out and create local event
• Public Relations (unit and council)
• October Scouts selling popcorn
• Already out there
• Build PR around the sale

8
guerrilla tactics

• Thanksgiving
• Scouting for Food (already out there)
• 2,000 Scouts March in the holiday parade
• Logistics
• ABC 6 Public Service Announcements

9
WWW.BEASCOUT.ORG
10
find a pack
Your council google map Your council incentive to
register and pay on line Your DFS (or whoever)
receives and automatic e-mail
11
words to live by

• TRUSTWORTHY
• LOYAL
• HELPFUL
• FRIENDLY
• COURTEOUS
• KIND
• OBEDIENT
• CHEERFUL
• THRIFTY
• BRAVE

d i s c u s s i o n
Boy Scouts of America WWW.BEASCOUT.ORG