Bicycle Riding: Nothing Special, Except

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Bicycle RidingNothing Special, Except

• Elliot S. Gluskin
• Managing Partner
• Gluskin Townley Group, LLC

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Todays Cycling Market
40,317,000 participants
13.7 of U.S. population
5,697,800,000 in consumer spending
6.7 of all spending on sporting
goods/footwear/apparel
Source National Sporting Goods Association, Mt.
Prospect, IL
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Who Are Cyclists?
58 adults
42 children
Average Age 41.4 Average HHI 55,417 35 HHI
75,000
66 have kids in HH 54 men/46 women
Average Age 11.5 52 boys/48 girls
Bicycle riding 2 activity
Bicycle riding 7 activity
Source National Sporting Goods Association, Mt.
Prospect, IL
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Economic Power of Cyclists
2,872,382,000 HBA
12,454,378,000 Apparel
17,250,840,000 Fast Food
7,015,195,000 Direct Response
Source Mediamark Research Inc., Spring 2005
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Economic Power of Cyclists
21,016,445,000 U.S. Vacations
553,438,700,000 Investments
361,815,900,000 Automotive
Source Mediamark Research Inc., Spring 2005
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Cyclists Real People Who Care

• Compared to the total U.S. population
• 70 more likely to have attended a political
  rally or organized protest
  
• 62 more likely to have made a speech
• 61 more likely to have served on a committee for
  local organization
  
• 55 more likely to have written or called a
  Politician
  
• 38 more likely to have attended a public meeting
  on town/school affairs

Source Mediamark Research Inc., Spring 2005
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Cycling and U.S. Trends

• Health/Wellness
• Obesity

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Health/Wellness The Obesity Epidemic
1985
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Health/Wellness The Obesity Epidemic
1995
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Health/Wellness The Obesity Epidemic
2004
No Data 2024 25
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Participation TrendsBicycle Riding Age 7-17
Source National Sporting Goods Association, Mt.
Prospect, IL
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Participation TrendsBicycle Riding Age 18-34
Source National Sporting Goods Association, Mt.
Prospect, IL
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Participation TrendsBicycle Riding Age 35-54
Source National Sporting Goods Association, Mt.
Prospect, IL
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Positioning Cycling

• Health/Wellness
• Retailers wellness centers instead of bike
  shops
  
• Manufacturers products that support healthy
  lifestyles
  
• Advocates its not about the bike

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Elliot S. GluskinManaging PartnerGluskin
Townley Group, LLC

• www.gluskintownley.com
• elliot_at_gluskintownley.com
• 484-951-1767