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Excellence through Externships
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Sea World San Diego Company Profile

• Part of the Anheuser-Busch family
• 500 full time employees
• 2000 employees over the year
• 4 million attendance per year
• Quality is Anheuser-Buschs number one priority

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Sea World San DiegoEmployee Benefits

• Anheuser-Busch matches 401K - 120
• Tuition reimbursement plan
• Employees over 21 receive 2 free cases of beer a
  month
• Employee family day to experience the park
• Open employee forums for feedback
• Cafeteria for employees is at-cost

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Sea World San DiegoExperience

• Create Happiness Memories
• Quality clearly permeates every aspect of park
  operations
• Care and Conservation
• Cost control and price leadership
• Employees we spoke with have pride and feel
  valued by company
• Employees are respected as vital contributors to
  park success and image

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Reflections

• Currently meet a fluctuating job market by
  utilizing temp. agencies for specific project
  needs
• Major focus on safety and quality in product
  manufacturing
• More focused on demonstrable skills than earned
  degrees
• Collaboration across multiple engineering
  disciplines is a constant

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A Closer Look at Our Hewlett Packard Experience
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Our Task A Feasibility Study to Potential
Business Plan Development that would recommend to
PUSD an alternative delivery of duplication
services.
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Infused throughout our task, we received HP
process training in the areas of
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Business Plan Development Authored in a Technical
Environment
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Competitive Environment Analysis Through a Review
of PUSD Duplicating Services
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HP Product Technology and Services
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HP Research Development Process
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Fundamentals of Industrial Financial Basics

• Profit and Loss
• Revenue Calculation
• Gross Margin
• Operating Income
• Net Profit
• Income Statement
• Balance Sheet
• Time Value of
• Operating Profit

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Recruitment and Promotion Within Industry
Teamwork, Passion, Communication linked with
Technical Competence
Objective-Based Goals, Peer Interaction, Leading
/ Influencing, Technical Competence, Networking
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Value of Experience Process Learning

• Communication
• Research
• Validation of Data, Expertise, Systems
• Collaboration
• Information Processing
• Formal Presentation
• Outcome Review

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PUSD Excellence Through Externship
ProgramBusiness Plan

• Principal Engineers
• Yi Feng
• Radha Sen
• Hewlett Packard, San Diego

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Business Plan

• Executive summary
• Business description
• Business environment analysis
• Industry background
• Competitive analysis
• Market analysis
• Marketing plan
• Management summary
• Financial plan
• Attachments and Milestones

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June 17th, Overview/ Project Scope
Teachers/ Students experience , What do they do
now and expect to do in future. Constrainsts/
Trends Etc
Is current Tools meeting needs? what would you
like to see in the future
Identify Future HP Products
-Target Vs Performance -Cost of Tools How to Fund
How to Profit ( using HP resources) Resources Sc
hedule
Gap Analysis
Down Select Products
Prioritize Gaps
Validate Solns
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Executive Summary

• Current industry environment
• - PUSD operates 23 elementary schools (K-5),
  six middle schools (6-8), four comprehensive high
  schools (9-12), and one continuation high school.
  The District serves approximately 33,000 students
  and is the third largest school district in the
  county.
• - Each school site has a variety of copy
  machines and printers used by District staff,
  with the higher volume machines located in
  designated copy rooms at the schools and also at
  a central Publications dept (Pubs) located at the
  District office.
• - Because of educational budget constraints,
  emphasis is on low cost BW printing/copying,
  even if it means forsaking high quality

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Executive Summary (cont)

• The business opportunity
• For school sites that have sufficient printing
  volume, bring the following features for no
  additional cost
• - much higher-quality BW printing
• - spot color
• - professional (full) color to 3.5 of printed
  copies,
• or 7 of everyday (draft) color
• - high reliability
• - additional features, including collation,
• back-to-back copies, Internet connectivity

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Executive Summary (cont)

• Key strategies for success
• - HP CM8060/CM8050 Color MFPs with Edgeline
  Technology improve productivity and control
  expenses with powerful multi-function features,
  including best-in-class performance, operating
  costs and reliability
• Financial potential
• - Replacement of 33 existing Sharp copiers and
  24 existing Riso copies with 12 HP CM8060/CM8050
  Color MFPs 22,000/printer 264,000
• - Annual print volume of 40M copies
  0.005/copy 200,000 annually

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Business Description

• Currently the district utilizes various models of
  ink jet and laser printers, computers, and web
  service technology for duplication and printing
  needs. These services are located throughout the
  district at individual campuses and a central
  publishing center (pubs).
• Budget limitations, limited accessibility, poor
  product quality, inability to produce large
  format printing and color reproductions create a
  barrier to reaching students with a wide variety
  of learning styles.
• Bringing Edgeline MFPs to PUSD will allow each
  individual campus to more effectively and
  efficiently meet their printing and copying needs
  with the addition of color for approximately the
  same costs.

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The Industry Background

• Assessment of current condition
• PUSD currently utilizes a variety of machines to
  meet publication needs, including but not limited
  to Sharp, Oce, Xerox-Docutech and Riso.
  According to district personnel, PUSD produced
  over 40 million copies within the recent school
  year to help provide learning opportunities for
  nearly 33,000 students. In addition, trends
  indicate that the number of copies being produced
  by each school facility is increasing.
• Approximately half of all printing is done on
  Riso copiers. Compared to an HP Edgeline, Riso
  has significantly lower print quality and
  reliability no support for spot or full color
  no additional features like collation,
  back-to-back copies, Internet connectivity.
• While our printing needs seem to be adequately
  met, the enhancement of color copies has been
  proven to reduce eye fatigue and improve
  attention spans for our students as opposed to
  BW copies. Although color copies in the past
  have been cost prohibitive, improved technology
  by Hewlett-Packard enables the use of spot
  color for the same price as black and white.

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Market Analysis

• Analysis based on information from District
  Office - of copies made by PUSD staff on each
  copier at each school site, plus Pubs.
• Calculated
• annual total copies per site, separated into
  Sharp and Riso machines.
• total revenue based on per-copy cost of 0.89
  cents on Sharp and 0.58 cents on Riso
• Determined 700K copies/year break-even point of
  using HP Edgeline vs. Sharp for BW copies -gt HP
  is cheaper above that point
• Sharp 7,437 to buy plus 0.89 cents/copy
• HP Edgeline 22,000 to buy plus 0.5 cents/copy
• Break-even point for color is much lower for HP
• Only Pubs supports color 8 cents/copy cost to
  Pubs, but 30 cents/copy charged to staff
• HP 0.5 cents/copy for accent color 2.5
  cents/copy for full color
• Riso is used (for BW) at high volume and cost
  per copy is similar to HP, but quality is much
  lower, reliability is lower, and has no support
  for collation/back-to-back copies/Internet access
• Unfulfilled desires color, high-quality BW all
  at less cost, and with collation/back-to-back/Inte
  rnet access.

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Market Analysis (cont)
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Competitive Analysis

• Who are the competitors? Existing PUSD equipment
  manufacturers Sharp, Riso, OCE, Xerox.
• What differentiates your product or service from
  the competitors products or services? Same or
  less cost with added value of full and spot
  color, higher reliability and additional features
  (collation/back-to-back/Internet).
• What is the value proposition ? Edgeline presents
  a forward moving product that benefits to school
  community with improved clarity of prints, color
  options transmission benefits, multiple copy
  budding features. Overall cost and performance
  benefits of Edgeline exceed existing products and
  solutions in the school.
• How much of a threat are your competitors to your
  venture? Competitors may have some lower costs,
  but fewer features and poorer quality/reliability.

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Marketing Plan

• Research channels of distribution and purchasing
  procedures
• Make presentations to stakeholders site users
  and managers purchasing managers and financial
  officers
• Provide opportunity for usage of equipment
• Sell benefits of competitive comparison, pricing,
  cost effectiveness, industry references,
  guarantees, warranties, etc.

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Applying the Externship to the Classroom

• Concepts are more meaningful to students when
  tied to real-world applications
• Thermal inkjet technology (TIJ) and the printing
  process in general utilize many concepts covered
  in a high school physics curriculum

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Physics Concepts Applied TIJ

• Electrical energy is used to heat a resistor
• Energy transferred as heat causes ink to vaporize
  and form a bubble
• Bubble does work to push a droplet of ink out of
  the nozzle onto the paper
• When bubble collapses, resulting vacuum pulls
  more ink into print head (since flow is from
  higher to lower pressure)

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Physics Concepts Optics Color Theory

• The dots of ink consist of CMYK
  (cyan-magenta-yellow-black) colors combined to
  produce any color needed
• When white light hits the paper, it has colors of
  all visible wavelengths can be divided into
  three primary colors RGB (red, green, blue)
• Subtractive (CMYK) colorant absorb some primary
  wavelengths of light and reflect (transmit)
  others
• For example, cyan bluegreen, and therefore
  absorbed

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Other Key Teaching Themes

• Importance of communication skills, teamwork and
  collaboration
• HP developers need to communicate and collaborate
  with other employees locally and around the globe
• Effectiveness of hands-on projects at school
• Years later, people often remember those
  projects and those activities may have
  influenced them to enter a certain field of study
• These two ideas combined reinforce value of
  hands-on open-ended group projects at school

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Photo Oasis Project

• Created a poster for our Robotics Club with
  scenes from their robotics competitions
• Club members will be pleased to see their
  photos/achievements displayed
• Advertises the Club to potential new members
• Through robotics competitions, students get to
  work with technology and to practice
  communication, teamwork and collaboration skills

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Counselors PerspectiveTim Sager, Lori Lindsey
and Jane Napora

• American School Counselor Association (ASCA)
• National Standards
• Academic Development
• Personal Social Development
• Career Development

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Academic Developmentwhat we learned

• Learning how to learn
• Critical thinking
• Writing across curriculums
• Presentation skills
• Project based learning
• Senior project Poway High School

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Social Personal Developmentwhat we learned

• Communication
• Collaboration
• Problem solving
• Time management
• Conflict resolution
• Adaptation
• Leadership
• Patience
• Globalization

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Career Developmentwhat we learned

• Internships
• Projects
• Continuing education
• Passion
• College readiness exploration of post high
  school options
• ROP and community college classes relevant to
  career pathways.

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Idea Implementation

• Linking our schools with industry
• Guest speakers
• Internship opportunities
• Job shadowing
• 4-year career pathways
• Business and engineering
• Exploration of electives
• Utilizing our parent community
• Equality of access
• Understanding basic job qualifications
• Goal setting
• Education vs. performance
• Self advocacy skills

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THANK YOU!! and now to our outtakes )
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