Learning About the Visitors to Your Site

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Learning About the Visitors to Your Site
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When visitors land onto your website are they
excited to be there or are they already looking
to press the back button? The landing page or the
front page of a website says a lot about a
website and the services and products that are
offered. If your audience is not enticed to
remain by the landing page, then you are losing
potential revenue that you may or may not be able
to recover.
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So how can you tell if the landing or main page
of your website is attractive to visitors? You
can take educated guesses but that is a lot of
hit or misses. And needless to say, that is a
foolhardy approach to your business. It would be
best that you hire an online marketing research
firm that actually specializes in mock site
testing or better known as A/B testing.
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With A/B testing, the marketing firm would
work together with your marketing and technical
support departments in setting up and
implementing a fully functional identical test
site on top of the main site. So while testing is
ongoing, visitors can still come to your site
online and interact as they normally would. The
only differences being that the testing site
would be recording what is done. This will
enable you to see in black and white data, which
areas of your site are favorable and which are
not, which services and products attract the most
traffic and which do not. Now you can decide,
based upon the actual opinion of your not only
your clients but potential clients as well, as to
what upgrades or down grades are needed to help
make not only your site but your business as well
to perform better, more efficiently and
profitably.
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However, this will not happen if your audience is
not even attracted to your site on their first
visit at your splash or landing page. So what is
needed is to have the marketing firm sit down
with you and your marketing firm and come up with
a plan of action similar to ?      How should
the landing page look ?      Should it be
cluttered or a fresh look ?      Which products
should be on the landing page ?      Which
products should be removed ?      Which services
should be out front ?      Which links should be
on the landing page ?      Should the checkout
be on the top or towards the bottom of the
landing page
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These and similar questions need to be asked and
then placed within the A/B test to determine the
reactions of the public. Once the data has been
compiled from the testing, then the client and
the marketing firm needs to sit down together and
determine the best course of action needed to
enable the landing page to be a more attractive
part of the website. This would include not only
what to add but maybe just as importantly what
not to add to the landing page. And with a more
attractive landing page, the chances increase
that the visitors to your site will not only
visit but they will actually remain and become
loyal faithful customers. But in order for that
to happen they have to not want to click the back
button when they arrive on your site.
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A/B testing is an invaluable tool in helping you
to determine what is and what is not working
either with your website, products or services
that you provide. By having the customer driven
data laid out before you, you will be able to
make and educated decision that will enable not
only your site but your business as well to
succeed.