Learning Technical SEO

1
Learning Technical SEO
Technical SEO is the process of improving a
website's technical aspect in order to improve
the ranking of its pages in search engines. The
pillars of technical optimization are making a
website faster, easier to be crawled, and
understandable to search engines. Technical SEO
is the working of on-site code that is not
visible to the users. Importance of Technical
SEO Technical SEO is important because it can
prompt the search engines to rank you higher in
google SERPs. After all, they primarily want to
present users with the best possible results for
their chosen keywords, and technical SEO is a
way to ensure your website that it fulfills the
important requirements. Search engine
optimization (SEO) is still an important
component of any digital marketing
strategy. When designing a comprehensive SEO
strategy, however, many digital marketers spend
their time on several things. Choosing
high-ranking keywords to target is obviously an
important step. Integrating these into
high-quality pieces of content may be your next
goal. At the same time, building backlinks is
also critical.
2
All of these on-page and off-page SEO strategies
are required. However, technical search engine
optimization is also essential for developing
strong SEO. Focusing on your website
architecture and ensuring that Google can
properly crawl your website, will help your
website rise in the search rankings.
Prioritize Technical SEO Google users would be
more likely to skip their search queries if
Google prioritized pages that were slow,
unresponsive, or difficult to navigate. As a
result, if your website loads quickly, has no
broken links, and is secure to use, Google's
crawlers will give it a boost in search
rankings. The reasons are self-evident that a
solid technical foundation for your website will
go on long way toward satisfying and delighting
your users. Search engine crawlers notice and
prioritize your website over competitors who
provide slower and buggier experiences.
3
Some Tips Advices
Learning Technical SEO is definitely something
that you should take seriously. First and
foremost, ensure that your website is
mobile-friendly (this is a big issue) because
more users are now browsing the internet on
their smartphones. As a result, websites that
provide a great mobile browsing experience are
prioritized by Google and other search
engines. Luckily, search engines like Google
have released mobile-friendly tests that can
help you optimize your mobile website. The speed
of a website is also important and you can use a
tool like Google Page Speed Insights to get a
basic audit of your website's current
speed. Next step make sure that you include an
SSL certificate on your website. SSL (secure
sockets layer) certificates add an extra layer
of security for website visitors. It protects
data, confirms identities and improves customer
trust. Final step, make your sitemap available
to search engines. Sitemaps are essentially
lists of your website's pages. They are
essential because they allow search engines to
locate and index your website. Technical SEO
isnt going to automatically get you to the top
of Google or Bing. However, ignoring technical
SEO will impact in negative. A slow or buggy
website is going to
4
be punished by search engines and preventing you
from achieving your optimization and ranking
goals.