Toys R Us vs. KB Toys

1
Toys R Us vs. KB Toys

• Group 3
• Jess Myers Mike Perdomo
• Chris Corkery Steve Glichoski
• Sandy Chang

2
Overview

• Market Segmentation
• Geographic and Demographic
• Mass Marketing and Multisegment Marketing
• Product
• Place
• Price
• Promotion

3
Market Segmentation
Courtesy of Prof. Brunels Lecture
4
The Products- Toys and Games

• Selection
• Quality
• Service

5
The Place and The Price

• Mall vs. Plaza
• Neighborhood
• Surrounding Stores

6
The Promotions

• Sales
• Signs
• Displays
• Trail Toys

7
In Conclusion

• Market Segmentation
• Geographic and Demographic
• Mass Marketing and Multisegment Marketing
• Product
• Place
• Price
• Promotion

8
Thank You

• ?????????Questions?????????