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The CareFree Cook Project Proposal

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Title: The CareFree Cook Project Proposal


1
The CareFree CookProject Proposal
  • CS 410
  • Group 2
  • Spring 2004
  • 4 May 2004

2
Team Members
3
Problem Statement
  • Proper monitoring of meat is inconvenient and
    cooking can result in inconsistent quality and
    safety of prepared food.

4
Problem Characteristics
  • Inconvenience of constant monitoring
  • Lack of expert cooking knowledge
  • Over- or undercooked meat
  • Food poisoning

5
Solution Statement
  • Develop an oven control unit that interfaces
    with a meat thermometer to provide accurate and
    consistent cooking results. The user inputs
    collect via a convenient GUI and are used to
    control the oven to adjust cooking times and
    temperatures.

6
Solution Characteristics
  • The CareFree Cook will
  • Provide user with pertinent cooking information
  • Allow user interaction via a GUI
  • Automatically start, monitor and cook the meat
    shutting oven off at the appropriate time
  • Safeguard consumers from the dangers posed by
    foodborne illness

7
Solution Characteristics
  • The CareFree Cook will not
  • Interfere with the traditional operation of the
    oven
  • Eliminate food poisoning
  • Support baked goods other than meats
  • Retrofit into existing ovens

8
Management Plan
9
Research Development Plan
  • Required Hardware
  • LCD Display
  • Clock/Timer
  • Thermocouple
  • Processor
  • Digital/Analog converters
  • Signal Conditioner

10
Research Development Plan
  • Required Software
  • User interface
  • Database of cooking times and temperatures
  • Hardware layer controls

11
Time-Temp Controller
  • Receives periodic temperaturereports from the
    Temp Probe Interface
  • Receives final user selections from GUI
    Controller
  • Retrieves time-temperature cooking profile from
    Database that matches the user selection
  • Controls the oven temperature
  • Compares current temperature end-state
    temperature for shutdown warm mode decisions

12
GUI Controller
  • Receives user input through the pointing device
    interface
  • Generates the graphics displayand sends it to
    the LCD screen interface
  • Initiates cooking profile downloads through the
    Internet interface
  • Retrieves cooking profiles and graphics from the
    Database
  • Sends final user selections to the Time-Temp
    Controller

13
Database
  • Provides cooking profile data tothe time-temp
    controller
  • Provides cooking profile data and graphic images
    to the GUI controller
  • Parses cooking profile data in an XML format from
    the Internet interface
  • Retains information in persistent memory

14
Temp Probe Interface
  • Receives serial data from the thermocouple via
    the A/D converter
  • Converts non-linear voltage vs. temperature data
    into degrees Celsius
  • Transmits periodic temperature reports to the
    Time-Temp Controller

15
Oven Control Interface
  • Receives on/off commands from the Time-Temp
    Controller
  • Receives temperature commands from the Time-Temp
    Controller
  • Relays commands to the oven via the
    Digital/Analog converter

16
LCD Screen Interface
  • Relays the graphical user display from the GUI
    controller to the color LCD hardware
  • Contains the driver for the serial connection to
    the LCD display

17
Select Type of Meat
18
Select Cut of Meat
19
Select Cut of Meat
20
Select Taste
21
Input Weight
22
Select Time to Eat
23
Start Cooking
24
Evaluation Plan
  • Design Reviews
  • All plans evaluated and updated during each sub
    phase and at the end of each of the production
    phases.
  • Past review used in initiation phase review to
    correct mistakes
  • Quality Reviews
  • Evaluate manner in which tasks are completed by
    team members
  • Evaluate deliverables at every stage
  • Ensure documentation is being created
  • Testing
  • Testing at every phase
  • Testing of integration phases
  • Testing of overall product
  • Customer Satisfaction Evaluation

25
Marketing Plan
  • Major Appliance Manufacturer Profile
  • A proven performer in range oven technology
  • An extensive research and development department
  • An established market share in the major
    appliance industry
  • A strong vision and marketing strategy that
    complements our product

26
Marketing Plan
www.whirlpoolcorp.com
27
Whirlpools Current Oven Range Technology
Marketing Plan
PolaraTM
28
Marketing Plan
  • Nearly 50 manufacturing and technology research
    centers worldwide
  • Markets Whirlpool, KitchenAid, Brastemp,
    Bauknecht, Consul and other major brand names to
    consumers in more than 170 countries
  • Whirlpool is the largest supplier of major
    appliance to Sears, Roebuck and Company under the
    Kenmore brand

www.whirlpoolcorp.com
29
Market Share Comparison
Source Maytag and Whirlpool 2002 Annual Reports
30
Marketing Plan
  • Whirlpools Mission Statement
  • Every Home Everywhere. With Pride, Passion
    and Performance.

www.whirlpoolcorp.com
31
Marketing Plan
32
Marketing Plan
  • New home sales are growing, promoting growth in
    major appliance sales

http//www.nahb.org
33
Marketing Plan
  • Design Center Concept, New Home Technologies
  • June 2003
  • 32 Builders
  • Major Suppliers
  • Whirlpool Corp.
  • Masco Corp.
  • Provide New Home Buyers With An Array Of Options
  • Finance Options Into Cost Of Home
  • Source BIG BUILDER Magazine Publish Date
    2003-08-20

http//www.nahb.org
34
Marketing Plan
  • Potential Sales
  • 1,106,000 new home sales in January 2004
    according to NAHB
  • A target goal of 2.5 would yield 27,650 in
    CareFree Cook range ovens for the month of
    January alone

35
Competition Matrix
source http//www.whirlpool.com/shopguide/microw
aves.htmls
36
Potential Market
37
Phase 0 ConceptionMajor Deliverables
  • Feasibility Presentation
  • Milestone Presentation
  • Final Presentation
  • SBIR Grant Proposal
  • Project Website

38
Phase 0 ConceptionOrganization Chart
39
Phase 0 ConceptionSchedule
  • Full WBS at end of Phase 0 slides

40
Phase 1 Proof of ConceptMajor Deliverables
  • Assemble Team
  • Papers
  • Creative Writing Paper
  • Descriptive Writing Paper
  • Technical Support Contracts
  • Budget White Paper
  • User Manual
  • Prototype Design
  • Market Research
  • Project Website
  • Lab Prototype
  • SBIR Proposal (Phase II)

41
Phase 1 Proof of ConceptOrganization Chart
42
Phase 1 Proof of ConceptSchedule
Full WBS at end of Phase 1 slides
43
Phase 1 Proof of ConceptBudget
44
Phase 2 Prototype DevelopmentMajor Deliverables
  • Product Design Specifications
  • Management Plan
  • Personnel Plan
  • Testing Evaluation Plan
  • Working Production Model
  • Software
  • Integration of Hardware
  • Marketing Plan
  • Contract

45
Phase 2 Prototype DevelopmentOrganizational
Chart
46
Phase 2 Prototype DevelopmentSchedule
Full WBS at end of Phase 2 slides
47
Phase 2 Prototype DevelopmentBudget
48
Phase 3 ProductionMajor Deliverables
  • Customer Acceptance Testing
  • Documentation to be shipped with unit
  • Sales Contracts
  • Customer Support Location
  • Release the product
  • Out year strategy

49
Phase 3 ProductionOrganization Chart
50
Phase 3 ProductionSchedule
Full WBS at end of Phase 3 slides
51
Phase 3 ProductionBudget
52
Schedule Recap
53
Project Budget Recap
54
Profit
55
Risk Management Plan
  • Social acceptance
  • Limited resources
  • Costly components
  • Limited primary market

Order of risk severity is read diagonally from
top to right. See the supplemental section for
in depth analysis of all risks and the proposed
mitigating actions.
56
Risk Mitigation
  • Social acceptance
  • Likelihood High (5)
  • Consequences Severe (5)
  • Mitigation
  • Easy and intuitive interface
  • Advertising campaign emphasizing convenience and
    health benefits
  • Limited resources
  • Likelihood High (5)
  • Consequences Severe (5)
  • Mitigation
  • Pursue funding from government agencies
  • Obtain capital investment from Whirlpool or
    another major manufacturer

57
Risk Mitigation
  • Costly components
  • Likelihood Above Average (4)
  • Consequences Severe (5)
  • Mitigation
  • Protect LCD from heat, grease and damage
  • Design probe for ten-year lifespan
  • Limited primary market
  • Likelihood Above Average (4)
  • Consequences Severe (5)
  • Mitigation
  • Fashion control unit to mesh easily and
    seamlessly with existing models
  • Ensure per unit price is competitive with other
    convenience accessories

58
Conclusion
  • The required technology exists and is readily
    available
  • The required resources are minimal and can be
    acquired in a timely manner
  • The societal objections can be overcome though
    advertising and exposure to the product

59
  • The End

60
Component Price Breakdown
61
Supplemental Information
  • Each year
  • 76 million people are infected with some type of
    food poisoning
  • 325,000 people are hospitalized
  • 5,000 people die

62
Supplemental Information
  • Each year
  • 5 to 6 billion dollars is spent in direct and
    indirect medical care for food poisoning
  • 1 billion is spent treating Salmonella alone
  • 9.6 billion in lost productivity and wages

63
Supplemental Information
  • Maran Co.http//www.maran.co.uk
  • Federal Communication Commissionhttp//www.fcc.go
    v
  • United States Department of Agriculturehttp//www
    .usda.gov
  • Food and Drug Adminstrationhttp//www.fda.gov

64
Supplemental Information
  • National Semiconductorhttp//www.netdevice.co.kr
  • Boedeker Plasticshttp//www.boedeker.com
  • Oak Ridge National Laboratory, Metals and
    Ceramics Divisionhttp//www.ms.ornl.gov/mchome.ht
    m
  • First Principles, Inc.http//www.firstprinciples.
    com

65
Supplemental Information
  • Virginia Department of Agriculture and Consumer
    Serviceshttp//www.vdacs.state.va.us/index.html
  • University of Rhode Island, Department of
    Microbiologyhttp//www.uri.edu/cels/cmb
  • Texas Instrumentshttp//www.ti.com
  • Net Device Co., Ltd.http//www.netdevice.co.krMa
    xim Integrated Products http//www.maxim-ic.com

66
Supplemental Information
  • Association of Home Appliance Manufacturers
    http//www.aham.org/report/files/trends.htm
  • National Association of Home Builders
    http//www.nahb.org
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