The CareFree Cook Project Proposal

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The CareFree CookProject Proposal

• CS 410
• Group 2
• Spring 2004
• 4 May 2004

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Team Members
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Problem Statement

• Proper monitoring of meat is inconvenient and
  cooking can result in inconsistent quality and
  safety of prepared food.

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Problem Characteristics

• Inconvenience of constant monitoring
• Lack of expert cooking knowledge
• Over- or undercooked meat
• Food poisoning

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Solution Statement

• Develop an oven control unit that interfaces
  with a meat thermometer to provide accurate and
  consistent cooking results. The user inputs
  collect via a convenient GUI and are used to
  control the oven to adjust cooking times and
  temperatures.

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Solution Characteristics

• The CareFree Cook will
• Provide user with pertinent cooking information
• Allow user interaction via a GUI
• Automatically start, monitor and cook the meat
  shutting oven off at the appropriate time
• Safeguard consumers from the dangers posed by
  foodborne illness

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Solution Characteristics

• The CareFree Cook will not
• Interfere with the traditional operation of the
  oven
• Eliminate food poisoning
• Support baked goods other than meats
• Retrofit into existing ovens

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Management Plan
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Research Development Plan

• Required Hardware
• LCD Display
• Clock/Timer
• Thermocouple
• Single Board Computer
• Digital/Analog converters
• Signal Conditioner

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Research Development Plan

• Required Software
• User interface
• Database of cooking times and temperatures
• Hardware layer controls

For additional information, see supplemental
information
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Select Type of Meat
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Select Cut of Meat
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Select Cut of Meat
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Select Taste
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Input Weight
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Select Time to Eat
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Start Cooking
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Evaluation Plan

• Phase 0
• Research Feasibility
• Phase 1
• Develop Documentation
• Manufacturer Prototype
• Generate Budget
• Phase 2
• Assemble Hardware/Software
• Develop Database
• Integrate System
• Phase 3
• Enter Out-Year Production

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Marketing Plan

• Major Appliance Manufacturer Profile
• A proven performer in range oven technology
• An extensive research and development department
• An established market share in the major
  appliance industry
• A strong vision and marketing strategy that
  complements our product

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Marketing Plan
www.whirlpoolcorp.com
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Whirlpools Current Oven Range Technology
Marketing Plan
PolaraTM
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Marketing Plan

• Nearly 50 manufacturing and technology research
  centers worldwide
• Markets Whirlpool, KitchenAid, Brastemp,
  Bauknecht, Consul and other major brand names to
  consumers in more than 170 countries
• Whirlpool is the largest supplier of major
  appliance to Sears, Roebuck and Company under the
  Kenmore brand

www.whirlpoolcorp.com
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Market Share Comparison
Source Maytag and Whirlpool 2002 Annual Reports
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Marketing Plan

• Whirlpools Mission Statement
• Every Home Everywhere. With Pride, Passion
  and Performance.

www.whirlpoolcorp.com
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Marketing Plan
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Marketing Plan

• New home sales are growing, promoting growth in
  major appliance sales

http//www.nahb.org
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Marketing Plan

• Design Center Concept New Home Technologies
• June 2003
• 32 Builders
• Major Suppliers
• Whirlpool Corp.
• Masco Corp.
• Provide New Home Buyers With An Array Of Options
• Finance Options Into Cost Of Home
• Source BIG BUILDER Magazine Publish Date
  2003-08-20

http//www.nahb.org
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Marketing Plan

• Potential Sales
• 1,106,000 new home sales in January 2004
  according to NAHB
• A target goal of 2.5 would yield 27,650 in
  CareFree Cook range ovens for the month of
  January alone

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Competition Matrix
source http//www.whirlpool.com/shopguide/microw
aves.htmls
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Potential Market
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Phase 0 ConceptionMajor Deliverables

• Team Formation
• Initialization of Project
• Feasibility of Project
• Milestone Study of Project
• Return-of-Investment Study
• Budget Development of Prototype
• Cost Analysis of Prototype
• SBIR
• Final Approval Presentation
• Website Development

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Phase 0 ConceptionOrganization Chart
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Phase 0 ConceptionSchedule

• Full WBS in Supplemental

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Phase 1 Proof of ConceptMajor Deliverables

• Develop Requirements List
• Acquire Materials/Resources
• Develop Prototype
• Integrate Prototype into Oven
• Documentation
• SBIR Proposal (Phase II)

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Phase 1 Proof of ConceptOrganization Chart
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Phase 1 Proof of ConceptSchedule

• Full WBS in Supplemental

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Phase 1 Proof of ConceptBudget
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Phase 2 Prototype DevelopmentMajor Deliverables

• Documentation
• CareFree Cook Development
• System Design
• Software
• Hardware Assembly
• Database Assembly
• System Testing
• Marketing
• Funding
• Website

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Phase 2 Prototype DevelopmentOrganizational
Chart
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Phase 2 Prototype DevelopmentSchedule

• Full WBS in Supplemental

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Phase 2 Prototype DevelopmentBudget
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Phase 3 ProductionMajor Deliverables

• Purchasing
• Staffing
• Preparation of Production Facilities
• Production and Out Years

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Phase 3 ProductionOrganization Chart
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Phase 3 ProductionSchedule

• Full WBS in Supplemental

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Phase 3 ProductionBudget
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Schedule Recap

• Full WBS in Supplemental

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Project Budget Recap
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Break-Even Analysis
0
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Risk Management Plan

• Social acceptance
• Limited resources
• Costly components
• Limited primary market

Order of risk severity is read diagonally from
top to right. See the supplemental section for
in depth analysis of all risks and the proposed
mitigating actions.
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Risk Mitigation

• Social acceptance
• Likelihood High (5)
• Consequences Severe (5)
• Mitigation
• Easy and intuitive interface
• Advertising campaign emphasizing convenience and
  health benefits
• Limited resources
• Likelihood High (5)
• Consequences Severe (5)
• Mitigation
• Pursue funding from government agencies
• Obtain capital investment from Whirlpool or
  another major manufacturer

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Risk Mitigation

• Costly components
• Likelihood Above Average (4)
• Consequences Severe (5)
• Mitigation
• Protect LCD from heat, grease and damage
• Design probe for ten-year lifespan
• Limited primary market
• Likelihood Above Average (4)
• Consequences Severe (5)
• Mitigation
• Fashion control unit to mesh easily and
  seamlessly with existing models
• Ensure per unit price is competitive with other
  convenience accessories

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Conclusion

• The required technology exists and is readily
  available
• The required resources are minimal and can be
  acquired in a timely manner
• The societal objections can be overcome though
  advertising and exposure to the product

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• The End