Houston Regional Marketing Data

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Houston RegionalMarketing Data

• Compliments of CreditRetriever
• We help you make better decisions
• January 2005

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There are no good applicants out there!!

• CreditRetriever processes over 1 million
  applications a year, with a good number in
  Houston and surrounding markets.
• Almost 60 of applicants in your area have good
  credit, presenting little risk of defaulting.
• Approximately 21 have increased risk and
  typically are asked to pay additional deposits.
• Additional deposits are the best way to mitigate
  risk while maintaining healthy occupancy. You
  need an accurate screening service to adequately
  determine where that moderate risk group is.
• Quite clearly, there are good applicants out
  there! You just need to know where to find them.

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• The typical renter in the Houston market is
  young40 are between 26 and 35 years of age 58
  are under 46.
• Clearly, this has an impact on your marketing.
  Do you have the ability to track demographics for
  your individual communities so you can target
  your marketing campaigns?
• What does this mean in terms of applicant risk?

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• Houston applicants have an unusual risk profile.
  In most markets, there would be an increase in
  credit quality of applicants over 35. In
  Houston, that trend does not occur until the age
  of 45.
• Are your marketing efforts focused on attracting
  the most applicants, or the applicants that
  present the lower risk?
• There is a not a right answer here. Some
  communities might have the ability to attract a
  certain demographic, while others dont have this
  option. Isnt it nice to have the tools to make
  this analysis?

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• Seasonal trends play a big part in driving your
  marketing efforts. You need to be able to
  allocate your resources effectively to optimize
  seasonality.
• In the Houston market, applicant quality changes
  very little over the course of the year, but
  traffic levels vary greatly.

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Marketing Sources for Houston

• It is critical to know exactly how well your
  marketing campaigns are working.
• In Houston, a great deal of traffic is generated
  from referrals and locator agencies. Magazine
  advertising appears to be less utilized than is
  common in other markets.
• It is also important to consider the quality of
  applicants that your marketing sources generate.

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How can you get this data for your communities?
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How can you get this data for your communities?
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How can you get this data for your communities?
For more information visit the CreditRetriever
website at www.CreditRetriever.com or Contact us
at 1-888-387-1750.