Xian Janssen Long March What do we learn

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Xian Janssen Long March What do we learn?
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Cross-culture management

• Belgian firm Janssen
• Chinese SOE (State Owned Enterprise) Xian
• Johnson Johnson, a US-based global
  pharmaceutical firm
• Todays specific assignment
• Can 1111?

Can three parents build one culture in a Johnson
Johnson Joint Venture in China?
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We want a strong X-J culture!

• consider X-J national sales force as an example
• (personnel quit rate high, many quit each year.
  so, you want a strong culture. What events might
  you invent??
• How might you use these events in building and
  sustaining organizational culture in the future?
• (Culture is obvious, but HOW to build and sustain
  the culture?)

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lessons from Geese
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Lessons from Geese

• As each goose flaps its wings, it creates an
  uplift for the birds that follow. By flying in a
  V formation, the whole flock adds 71 extra
  flying range. LessonPeople who share a sense of
  community can help each other get where they are
  going more easily, because they are traveling on
  the trust of one another.
• When a goose falls out of formation, it suddenly
  feels drag and resistance of flying alone. It
  quickly moves back to take advantage of lifting
  power of birds in front. Lesson If we have as
  much sense as geese, we stay in formation with
  those headed where we want to go. We are willing
  to accept their help and give our help to others.

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Lessons from Geese

• The geese flying in formation honk to encourage
  those up front to keep their speed. Lesson We
  need to make sure our honking is encouraging. In
  groups where there is encouragement, production
  is much greater. Individual empowerment results
  from high quality honking.
• When the lead goose tires, it drops back into
  formation and another goose flies to the point
  position. Lesson It pays to take turns doing the
  hard tasks. We should respect and protect each
  other s unique arrangement of skills,
  capabilities, talents, and resources.
• When a goose gets sick, two geese drop out of
  formation to follow it down to help and protect
  it. Lesson If we have as much sense as geese, we
  will stand by each other in difficult times as
  well as when we are strong.

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Results of Culture building and Team Building at
Xian Janssen in China
? ? ? ? ? ()
Sales in Millions increase
Turnover Rate decrease
Can 1111? Yes! Creative culture building
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Social responsibility?

• Medical care in China
• Funding raising
• Donation in long march in the poor and remote
  Jing-Gang mountain area(both organization and
  individual)
• Social influence...

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• Others things you learn?