My CFU Business Plan

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Catch Fire University

• Business Plan

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Catch Fire UniversityProject Overview

• Unique Learning Concept
• Personal Development Market
• Full Online Business
• Off-line complementing income
• Participation of Leading Experts
• Multi-Disciplinary curriculum
• Wide-range of potential Customers
• Solid Business Opportunity

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Catch Fire UniversityBusiness Plan

• Basic Pillars for a Profitable Business
• Sales and Marketing
• Market Research
• 2-year Marketing Plan
• Production and Delivery
• PR Content and Partnerships
• Delivery platform
• Management and Operations
• Management Team
• Companys Management System

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Catch Fire UniversityMarket Research

• Conducted by InternetResearch, LLC
• Huge Market Potential in the
• Personal Development
• Financial Independence
• Market growth at 10 annually
• High margin business
• Low competition on high-end and
  multi-disciplinary offerings

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Catch Fire University2-year Marketing Plan

• Year 1
• Publish and market an introductory book
• Advertise an entry educational level at low cost
• Maximize the number of students (even at no cost)
• Massive media exposure across related sites and
  e-zines
• Expand the disciplines (tax, legal, etc.)
• Offer discounts to students to continue in higher
  modules
• Year 2
• Develop following modules
• Offer students off-line support with extra-fee
• Repeat Year 1 activities, but improved based on
  experience
• Reach the level of business to break-even at the
  end of Year 2

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Catch Fire UniversityPR content and Partnerships

• Material Delivered to Customers will be a
  combination of
• Own Production with Product Rights
• Specific content offered thru partnerships with
  other companies
• Own Production will be developed based on the
• Company founders experience in the Financial
  Freedom and Personal Development areas
• Past off-line Trainings
• New Market trends
• Partners will complement specific areas where
  they are expert on
• Partners will share part of their profits based
  on their personal contribution.

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Catch Fire UniversityDelivery platform

• Material to be delivered will by 100 on-line. No
  physical products shipped.
• Material will be delivered as
• Live Webinars
• Recorded Webinars
• Recorded Seminars
• Web content
• Specific Documents
• Exercises
• Online support via Facebook

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Catch Fire UniversityManagement Team

• Founders of the Company will hold the President
  and CEO roles and will keep accountability for
  the Companys results.
• Specific areas of responsibility will be assigned
  to experts in their fileld, as
• Customer support
• WebSite development and maintenance
• Administration
• Legal Advise
• Marketing and Sales
• being external hirings.

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Catch Fire UniversityCompanys Management System

• Strong management system to be put in place to
  ensure
• Consistency of financial results
• Delivered Quality level
• Employee engagement and commitment
• Compliance with law and professional Code of
  Conduct
• Management System to be based on
• Measure
• Monitor and
• Adjust approach
• what support the Continuous improvement Culture
  of the Company.

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Catch Fire UniversityFinal word

• Solid Business Opportunity
• Two-year Investment Return
• 10 annual growth
• Estimated 20 Return on Invested Capital
• Interested Investors to get more information at
  www.catchfireuniversity.com

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Catch Fire University

• Thank you!