Online Insurance Marketing Strategies That Work

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Online Insurance Marketing Strategies That Work

• By Jason Hornung President Jason Hornung
  Agency, Inc.

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Online Insurance Marketing Strategies That Work

• I have a handful of clients that I am working
  directly with through my Elite Group Coaching
  package to help them implement the insurance
  marketing strategies that I teach in my Agent's
  Lead Machine Internet Marketing Mastery
  program.Below you will find the transcript of
  one of these coaching calls done in August of
  2012.  The reason I post these transcripts is
  that I want you to see the genesis behind setting
  up online insurance marketing strategies that
  actually work.It also will give you an insight
  into the advanced insurance marketing strategies
  that you can discover in my ALM program along
  with the benefits you can receive when you
  implement that into your agency.If you'd like
  to start your own online insurance marketing
  systems, just like Robert and Russ, you can
  enroll in the ALM program by clicking the link
  belowEnroll in the ALM Internet Marketing
  Mastery Program here

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• As a lead in here, Robert is using Facebook as
  one of his insurance marketing strategies, so we
  are talking about setting up a campaign to drive
  traffic to his offer.Robert  Yeah, I apologize
  for the background noise, Im working on my
  laptop right now, and just took a  
  Okay.Jason  Oh, no problem.  No problem.  All
  right, so what did you want to talk about?

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Online Insurance Marketing Strategies That Work

• Robert  Well, I wasnt sure how this works. 
  Basically where Im at is I got that photo down
  with the red border.  Ive just got to figure out
  how to resize it a little bit and then, you know,
  we discussed the price.  And Im still trying to
  figure out how I should do that, as far as like
  the budget.Jason  Okay.  Well, lets tackle
  the first thing.  Have you done a Google search
  for image resizer? 

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Robert  In the background  Hey, Dad, can you
  turn it down just a little bit?  Okay.  Im
  sorry, what was that?
• Jason  Oh, have you done a Google search for
  image resizer?  Robert  No, I
  havent.Jason  Okay.  Theres a free website
  that shows up like when you do that search and
  you can upload your image in there and resize it
  to whatever dimensions you want, thats what I
  use for that.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Robert  Oh, thats perfect.  Okay.  Thats what
  I was trying to do.Jason  Yeah.Robert  Okay. 
  Yeah.  Because I got it, I got the red border
  done, I had someone do that for me, because I
  didnt know how to do that, and then thatll work
  perfect.
• Jason  Oh, and what I do for the red borders,
  like if you just open up your image in Paint, you
  can actually just use the Paint feature to paint
  the border right around it, thats all I do, it
  takes a couple seconds.

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Online Insurance Marketing Strategies That Work

• Robert  Oh, really?  Okay.
• In the background  Let me know if you need
  anything.  Okay.  Okay.  I was just letting you
  know if you need me, just call me.All right. 
  So that answers those two questions, because that
  was kind of, like, How do I do that?  Okay.  So
  that doesnt seem to difficult.And I redid some
  pictures smiling, so that works, so I just need
  to resize it and its already got the border on
  it, so Im set.
• Jason  Cool. 

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Oh, yeah, looks like we got someone else on. 
  Hey, welcome to the call.  Who do we have?
• Russ  Hi, thanks, this is Russ Sims.
• Jason  Oh, hey, Russ.  We got Robert on the line
  with us here and were just kind of going over
  some of the things that he has questions on right
  now with his insurance marketing strategies.  So
  kind of how this whole thing works is its really
  just an open forum for you guys to answer your
  questions.  So Im going to finish running
  through these things with him, if you want to sit
  and listen and then well move over to any
  questions that you have after that, okay? 

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Online Insurance Marketing Strategies That Work

• Russ No problem. Okay.
• Jason All right. Cool.
• Yep! So, Robert, you were also asking about the
  budget on your Facebook campaign, right?
• Robert Yeah.
• Jason All right. What were you still trying to
  figure out with that?
• Robert Well, I know you said like do 3 or 4
  cents, or 5 cents above what they say, for a
  minimum, right?

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Online Insurance Marketing Strategies That Work

• Jason Yeah, for the cost per click, yeah.
• Robert And so basically in my area, I got
  800,000-plus people, okay?
• Jason All right.
• Robert And I was just thinking, I should run it
  for at least a week, what do you think would be,
  like on a daily thing, what do you think would be
  a good thing to do to just test it?

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Online Insurance Marketing Strategies That Work

• Jason Well, typically what Ill do is Ill set
  the budget at 500 a day. And then I watch
• Robert Laughs
• Jason Yeah. But then I watch that thing like a
  hawk. Because like I said in the email reply,
  because, I mean, thats a great question. Like
  theres two reasons behind that. One, if you set
  a really low daily budget, Facebook wont take
  you seriously as an advertiser and they wont
  display your ads as much.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Robert What about 100, you think about 100,
  would that be okay?
• Jason Yeah. You could even do 100. What I
  found in the testing is if you set it at 500,
  theyll actually show your ad more. And the
  thing with Facebook is, the click-through rates
  are going to be really low compared to other, you
  know, other advertising platforms. So you need
  your ad to show a lot in order for you to get
  clicks coming to your site.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• So the thing you want to be careful of is you
  just want to monitor how many clicks that youre
  getting. So even if you set your budget at 500
  a day, you may only spend 10 bucks in clicks.
• Robert Got it, got it.
• Jason But if your ads doing really well, you
  could get a lot of clicks, you just have to watch
  that and if you get to a point where youre like,
  Oh, crap, Im getting too many clicks, not
  enough leads are coming through, then you just
  pause the campaign real click so you dont spend
  a whole butt load of money on something thats
  not working.

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Insurance marketing strategies note

• You have to really understand the medium that you
  are using when running advertisements online. 

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Robert Okay. So the next thing after that,
  what should I do after I have that one all set up
  as far as, you know, doing more insurance
  marketing strategies?
• Jason Sure. So youre going to want to run
  your Facebook campaigns and optimize your funnel,
  youre going to want to run that for a while,
  probably a month.
• Robert Okay.
• Jason Or two.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Robert Okay. Okay.
• Jason You may be able to get, you know, youve
  got 800,000 prospects that you can go after, you
  may be able to continually get the lead flow that
  youre looking for and are comfortable with, just
  off of that one traffic source.
• Robert  Okay.  So basically, just stick with
  that and then in about a month or so, just, you
  know, get on another call, talk to you about
  maybe my next step.  Because I know there was
  that one thing you had about the free traffic
  from the other sites, which I thought was really
  cool.  So I want to kind of play around with
  that, too.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Jason Yeah, you really, when you start with a
  traffic source and youre, because we developed
  a, you know, you developed an entirely new
  concept, right? That hasnt been tested yet. So
  you have to go through the testing and the
  optimization process before you start moving on
  to other traffic sources and other insurance
  marketing strategies because if you keep jumping
  around from thing to thing to thing, youre not
  going to get the results that you want out of
  anything. You know, youll get a little bit
  here, a little there.
• Robert basically slow down. Okay.
• Jason Yeah.

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Online Insurance Marketing Strategies That Work

• Robert No problem, I hear you loud and clear,
  that makes a lot of sense. So Ill just stick
  with this and work on it.
• Oh, by the way, did you get my email with the
  life insurance awareness month stuff?
• Jason Yeah, I glanced it over, I didnt read it
  thoroughly yet, to be honest with you.
• Robert No, I just thought some of your guys
  might like it because theres a lot of good
  material that people could use for their
  marketing efforts, thats all.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Jason Oh, okay. Yeah. Absolutely, yeah.
• Robert That was a clients, thats all.
• Jason Okay, cool. Thank you. Appreciate that.
• Robert Okay, cool. Well, thats pretty much, I
  think thats all I got right now because as long
  as, you know, Im there, so I just need to start
  testing it, it sounds like, and thats about it.
• Jason Yep. And so as youre testing, you want
  to make sure that youre monitoring all of the
  data and you want to try to achieve those
  conversion metrics that I sent you on the last
  email.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Robert Yeah, yeah.
• Jason Thats really where things start to make
  sense for you financially.
• Robert Okay. Thats what I need to know. So
  just stick with this plan and work on it. All
  right.
• Jason Yep.
• Robert Well, thats good to know. Makes me a
  little bit easier, so, thats all I got.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Jason Youll really get yourself overwhelmed if
  youre trying, especially when youre just kind
  of getting into doing online marketing if you try
  to drive multiple insurance marketing strategies
  in to your website. Because if you dont have
  really good tracking systems in place and you
  dont really know what youre doing yet, you
  wont be able to know whats working and whats
  not working and you wont be able to optimize
  your funnel properly. So, you know, now its
  send traffic in, see what happens, make little
  changes here and there, resend more traffic in,
  see what happens, and just get it to where its
  giving you the leads that you want.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Robert Thats perfect. Thats what I need to
  know. Okay. So, just slow down and work on this
  for a while. That works for me.
• Jason Yep, yep. Youre past the rapid fire
  working stage now.
• Robert Thank God, huh?
• Jason Yeah.
• Robert I appreciate your patience, I was just
  like AHH! You know. Okay. Cool, well, Im
  there.
• Jason  No, I understand, its a lot in the
  beginning.

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Online Insurance Marketing Strategies That Work

• Robert Yeah, I was, Im like, Oh, my God, what
  am I doing? So, thats all I got, the other
  gentlemans on the phone, so Ill stick on here
  and listen to what hes got to say, too.
• Jason Okay, great. So, Russ, why dont you let
  me know what questions you got at this point?
• Russ Yeah, well thanks. You know, when I first
  purchased the course, I dove in and started
  looking at course content.  Everything looked
  great and then you helped me work through a
  couple of technical glitches I was having as far
  as getting my website, you know, landing page,
  website, and so forth.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• But then I got really busy at work and so I kind
  of had to put it on hold for the last couple of
  weeks. So Im just now getting back into it, I
  suspect that probably next Thursday, Ill
  probably have a whole slew of questions because
  Ive got specific time donated, or devoted, to
  implementing, and thats what its all about now,
  as I just need to implement.
• Jason Yep.
• Russ But one question I have is, when it comes
  to optimizing, I know that can be, you know, a
  science. And is there any help available on your
  end as far as helping us do that?

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Jason Yeah. So we have the optimization videos
  in the members website. And so with each traffic
  source, you get three videos. You get setting up
  campaigns, managing campaigns, and then
  optimizing campaigns. So thats optimization on
  the campaign level. Then we also have some
  optimization strategies, videos, I think its
  module eight. Its locked right now becausethe
  reason, the reason I lock is you need to get your
  stuff up and going first before you start
  watching optimization videos, because that stuff
  can really kind of like screw up what youre
  doing in the set-up process, if you know too much.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Russ Yeah. Yeah.
• Jason So that stuff will be released at like
  day 45 of your membership and then youll be able
  to go in there and look at those.
• But the other forum for helping with optimization
  is the group coaching that youre on. So, you
  know, we can get on these calls, you can ask
  questions about optimization, Ill help you with
  that. You can send emails to that personal email
  account of mine that you got, you know, with
  links to your pages and a description of what,
  you know, what troubles youre having. And Ill
  take a look at what youre doing with your
  insurance marketing strategies and give you some
  suggestions and, you know, ideas on what you can
  do to optimize.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• But just to give you kind of a general overview
  of optimization. Really, when youre outside of
  the campaign level, theres a few things that you
  would optimize. So the first thing is going to
  be your offer. So when youre building a new
  concept and a new marketing funnel from scratch,
  its all about your offer. And thats what
  youre getting, you know, what youre using to
  get people to opt into your list, its what
  youre using to get people to try to, you know,
  to become an appointment or to contact you,
  thats your offer. So you always want to start
  there first if youre not getting the conversion
  you want. You know, change up the language
  youre using on the offer, change up the way you
  position the offer. Maybe add in some bonuses or
  additional things to make the offer more
  attractive, thats where you start first with
  optimization. Okay?

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Then you have optimization with the actual design
  and layout of your website. That doesnt have as
  big of an impact on conversion in the beginning,
  but, you know, once youre to the point where you
  know your offers converting well and when I say,
  well, youre getting, you knowdepending on how
  you have your funnel set up, Ill use Roberts
  funnel, for example. What were doing is were
  sending people to a squeeze page and then hes
  getting them to give their email to get a video
  mini course series. And then each video, his
  offer is to have them contact him via phone,
  email, or another web form for a consultation.
  Okay?

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• So what were striving for on his funnel is to
  get 25 of the people that give their email to be
  on the mini course. We want 25 of those people
  at minimum to contact him for that consultation.
  Okay?
• So, you know, what youre going to be doing there
  is trying to optimize that offer until you get to
  the point where youre at that kind of conversion
  rate that you want. Okay?

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Online Insurance Marketing Strategies That Work

• The design will play into that a little bit, but
  its not nearly as much as the offer. So, I
  mean, theres things you can do on, you know,
  where you put buttons on the site and, you know,
  where you put phone numbers and lay things out
  and colors and stuff like that. I mean, theres
  a lot of different things that you can test to
  try to optimize that, but I mean, they have a
  small impact compared to the offer.
• Russ Yeah.
• Robert Okay, by the way, what line of business
  are you targeting with your insurance marketing
  strategies?

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Online Insurance Marketing Strategies That Work

• Russ I am going for life insurance,
  specifically index universal life.
• Robert Okay. Okay. I was just wondering.
• Russ How about you?
• Robert Im going to be going after the, more of
  the whole life, using a couple different things.
  I love that UL stuff you have, Jas, so I cant
  wait to get that from you, by the way. I just
  didnt know if you have anything for whole life
  as well, but I love that stuff that I saw when I
  got the email. Im probably going to offer
  from you.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Jason Actually there are some presentations
  like that for whole life that are up in the
  members site in the tool section, in the
  pre-done Power Points.
• Robert Oh, okay.
• Jason Yeah, there arent any scripts to go with
  it because the language is all right on the
  slides.
• Robert Okay.
• Jason But yeah, so you can use those. If
  youre looking for something more than that, I do
  have some other ones that I use personally that I
  could probably package up for you, like I did for
  the UL One.

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Online Insurance Marketing Strategies That Work

• Robert Yeah, I love that. Because, you know, I
  was going to do both and then I just wanted to
  pick one, so I thought Id do, start with whole
  life first and then maybe do another in six
  months from now, for IUL, so, that would be cool.
• Jason Okay. Cool.
• Robert I just want to focus on one thing, you
  know, get it down.
• Jason Absolutely.
• Robert Cool, appreciate it.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Russ Jason, you know, right now my offer, as
  far as, you know, attracting people to my landing
  page and focused on IUL, would be, you know, you
  have produced a really good webinar, be inviting
  people to that. Or also your book, you know, the
  short e-book.
• Jason Okay.
• Russ Do you see that as being feasible offers?
• Jason Yeah, absolutely. You know, the e-book
  is a great one and the whole, I dont know if you
  opened it up and read it or not, but the whole
  thing really
• Russ I havent.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Jason Yeah, okay. So the whole thing is really
  positioned to get people to make, you know, cash
  value life, particularly the IUL, really
  attractive. So, you know, the messaging is still
  very relevant right now. What I would do on your
  landing page is, you know, take some quotations
  and a lot of proof sources from
• Robert Was on my second computer, had
  totalssorry.
• Jason Some of the prognosticators that are, you
  know, predicting that the markets going to, you
  know, totally tank again. And so if youre going
  to use something like that, you got to really
  have a lot of proof sources from credible places
  to back it up, to get people to opt in.

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Online Insurance Marketing Strategies That Work

• Russ Yeah. Okay. Okay. Yeah. And boy,
  thats not hard to do this day and age.
• Jason No, no. No.
• Russ So, okay, that does make sense. Okay.
  Like I said, probably Ill have, you know, quite
  a few questions on our next call, but that, you
  know, thats helpful to me for right now.
• Jason  Okay.  Great.  Do either of you guys have
  anything else you want to cover today?  Otherwise
  well call it a call and well talk again next
  week.All right, cool.

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Online Insurance Marketing Strategies That Work

• Robert Im good. Thank you, sir.
• Jason All right. Youre welcome, guys, happy
  selling.
• Robert All right, you, too.
• Russ Thanks, Jason. Bye.
• Jason All right, bye.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• I hope you enjoyed this Elite Group Coaching
  session with my clients Robert Eldridge and Russ
  Sims.
• I'm sure you can see that insurance marketing
  online is a process and that it's hard to
  accomplish that process successfully on your own.
• That's why I create my Agent's Lead Machine
  Internet Marketing Mastery Program - it's the
  most comprehensive training on online insurance
  marketing strategies available.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Normally I charge 97/month to be a part of my
  ALM Internet Marketing Mastery program. And if
  you use the link at the top of this post it will
  take you to the order page for that price.
• But I have a special offer page where you can get
  into the program for a one time payment of only
  277.
• If you enroll at the special one time discounted
  price, I'm going to give you two HUGE bonuses to
  help you achieve your goals with annuity
  marketing online.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Bonus 1 - 2 Free 30 Minute Jumpstart Coaching
  Calls (194 value)You'll get two calls just
  like this transcribed call with Robert where I'll
  help get you on track with your internet annuity
  marketing so you can be successful like him.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• Bonus 2 - Free IUL Sales Presentation Ads (47
  value)
• You'll get a complete online sales presentation
  for IUL that I created for the largest producer
  of Aviva IUL's back in 2010.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• It includes a full powerpoint presentation and
  script to go along with it. You can record it
  into a video to put on your website or use it
  with a client one on one over Go To Meeting.
• Plus, you'll get a full marketing package with
  several ads that you can use to drive traffic
  into your funnel and turn them into leads.

http//lifeinsurancemarketing.info/
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Online Insurance Marketing Strategies That Work

• All you have to do is enroll in my program by
  clicking the link below and completing your
  enrollment on the next page.After you have
  successfully completed payment, please forward
  your Paypal receipt to support at
  safemoneyoption dot com with the subject line
  "Send My Bonuses".One of my staff members will
  contact you within one business day to arrange
  for your bonuses.Enroll in ALM for the
  discounted price and get your annuity bonuses here

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