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CREATIVITY AND INNOVATION

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CREATIVITY AND INNOVATION How innovative are you? Chapter 16 Lecture 3 Solve the problem Remove three sticks to leave four See this figure? Divide the figure below ... – PowerPoint PPT presentation

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Title: CREATIVITY AND INNOVATION


1
CREATIVITY AND INNOVATION
  • How innovative are you?
  • Chapter 16 Lecture 3

2
Solve the problem
  • Remove three sticks to leave four

3
See this figure?
  • Divide the figure below into as many pieces as
    you can by making four straight cuts with a long
    knife

4
2 Dimensions11
  • Cuts and pieces

5
3 dimensions14
  • imagine its a cake

6
Another Perspective
  • Fold it after each cut16

7
New Challenge
  • A company manufactures glassware. The last step
    of the process is to wrap glasses individually in
    used newspapers and then place them in a
    specially designed box. The box is then sealed.
    Management notices low productivity with this
    last step, observing that workers occasionally
    stop to read the newspapers? What can management
    do to increase productivity?

8
Steps to Personal Creativity
  • 1. Accept that you can be creative
  • 2. Question traditional assumptions
  • 3. Expand your problem-solving styles
  • 4. Employ creativity techniques
  • 5. Practice thinking in new ways
  • 6. Learn when your creative thinking is best
  • Adapted in part from Higgins, James M. 1997.
    Escape From The Maze. New York New Management
    Publishing.

9
Relevance to Globalization
  • In a rapidly changing global world, managers must
    use all their abilities to anticipate
    opportunities and threats

10
Future Visions of the Auto Industry
  • Fuel injections will require much less gas
  • Need for lean production
  • There will be need for small autos to serve
    utilitarian mass markets
  • There will be more women drivers in Europe and
    Asia
  • Emotions will be used to promote products
  • Increased speed limits
  • More roads will be needed

11
Future Visions of the Food Industry
  • This is a recession-proof industry with very slim
    profit margins
  • We see segmentation of markets and niche
    development
  • Many consumers/nations leapfrog to the latest
    trends rather than following a particular
    development process
  • The natural environment is increasingly important
  • Computer technology linking suppliers gets food
    to market at a lower price
  • In Western countries there is a trend toward less
    cooking in the home

12
Envisioning Techniques
  • Linear
  • step-by-step scenario planning, etc.
  • Intuitive
  • imagery brainstorming analogy

13
Stimulants to Work Creativity
  • 1) FREEDOM in deciding work to do or how to do
    it
  • 2) CHALLENGE to work hard on important projects
  • 3) RESOURCES needed to do the work
  • 4) ENCOURAGEMENT from a supervisor who is a good
    work model, sets appropriate goals, supports and
    has confidence in the work group
  • 5) WORK GROUP SUPPORTS such as diverse skills,
    people who communicate well, are open to new
    ideas, constructively challenge one anothers
    work, trust and help each other, and feel
    committed to their work
  • 6) ORGANIZATIONAL ENCOURAGEMENT in a culture that
    supports creativity and communicates a shared
    vision of organization

14
Obstacles to Work Creativity
  • 1) ORGANIZATIONAL IMPEDIMENTS such as internal
    political problems, harsh criticism of new ideas,
    destructive internal competition, avoidance of
    risk and overemphasis on the status quo
  • 2) WORKLOAD PRESSURES such as extreme time
    pressure, unrealistic expectations, or
    distractions

15
Weigh the Odds
  • You have 50 coins of which one is slightly
    heavier than all others. This weight difference
    can be detected on a balance scale
  • What is the least number of weighings required to
    find the heaviest coin?

16
New Challenge
  • A

A
B
C
C
A
B
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