elect

1
Communication Plan
elect
2
Communication Plan

• scope
• A holistic wellness initiative that focuses on
  the physical, psychological, financial and
  work-life balance of DeVry Employees.

three-year communications objectives

• year 1 build awareness, educate
• Build 85 awareness of the program among
  employees by year-end
• Educate employees on the available tools and
  resources to dramatically increase utilization of
  Live Well programs
• 20 increase in Healthy Pregnancy Program
  participation
• 10 increase in Employee Assistance Program
  participation
• 2 reduction in leaves

• year 2 motivate
• Promote the benefits of the biometric screening
  campaign, health risk assessments, physical exams
  and preventive screenings to drive participation
  and completion

• year 3 change behaviors
• Build a buzz on the benefits of the program and
  employee successes to encourage continued
  participation and make impact on program goals of
• Improving DeVry Wellness Score
• Maintaining lower than average health care costs

3
Communication Plan

• audiences
• Employees, HR Field Managers and Senior
  Leadership
• tone
• Fun, energetic, competitive, inspiring
• key messages
• Live Well provides valuable resources to help you
  live a happier, healthier life
• Live Well is easily accessible 24/7
• Live Well is easy to incorporate into your
  lifestyle to help you focus on nutrition,
  fitness, work-life balance, financial security
  and other areas of wellness
• five key areas
• 1. Smoking
• 2. Weight / Diet / Nutrition
• 3. Stress
• 4. Exercise / Fitness5. Low Back Pain

4
Communication Plan

• communication strategies
• For Employees Launch a comprehensive
  communication program that fully utilizes the
  DeVry Commons, internal newsletters and other
  communication vehicles to educate employees on
  the benefits of the Live Well program and the
  valuable resources available, thereby empowering
  them to live a happier, healthier life
• For HR Field Managers Leverage the HR Field
  Managers access to employees to encourage
  engagement and promote program participation on
  the local level across all DeVry institutions
• For Senior Leadership Secure their support to
  further encourage employee participation,
  offering programs and tools specific to their
  level of interest in participation

5
January

• Monthly Theme
• Launch Live Well Brand and Website
• Promote Health Pregnancy Program
• Monthly Health Observance
• National Birth Defects Month
• Monthly Fruit/
• Vegetable
• Orange / Broccoli

6
January (cont.)

• Monthly Theme
• Launch Live Well Brand and Website
• Promote Health Pregnancy Program
• Monthly Health Observance
• National Birth Defects Month
• Monthly Fruit/
• Vegetable
• Orange / Broccoli

7
February

• Monthly Theme
• Healthy Heart,
• Organ Donation
• Healthy Pregnancy Program
• Monthly Health Observance
• International Birth Defects Month
•  American Heart Month
• National Wear Red Day (2/5)
• National Donor Day (2/14)
• Monthly Fruit/Vegetable
• Papaya / Cauliflower

8
March

• Monthly Theme
• Nutrition
• Healthy Pregnancy Program reminder
• Monthly Health
• Observance
• National Nutrition Month
• Trisomy Awareness Month
• Monthly Fruit/Vegetable
• Pineapple / Lettuce

9
April

• Monthly Theme
• Cancer awareness
• Autism
• Infant immunizations
•  
• Monthly Health Observance
• National Cancer Control
• National Autism Awareness
• National Infant Immunizations Week (4/24-5/1)
• World Health Day (4/7)
• Monthly Fruit/Vegetable
• Mango / Zucchini

10
May

• Monthly Theme
• Fitness for physical and mental well-being -
  Fitness is good for the body and soul
• Monthly Health Observance
• National Physical Fitness and Sports Month
• National Employee Health and Fitness Day (5/19)
• National Bike Month
• Mental Health Month
• Monthly Fruit/Vegetable
• Cherries / Artichoke

11
June

• Monthly Theme
• Promote biometric screening Know Your Numbers
  campaign
• Health Risk Assessment roll-out
• Monthly Health Observance
• Sun Safety Week (6/6 6/12)
• Monthly Fruit/Vegetable
• Blueberries / Corn