Title: Facebook.com
1Facebook.com
2History
- Founded by Mark Zuckerberg, Dustin Moskovitz, and
Chris Hughes 1 - Launched in February 2004 1
- Private entity 1
3The Need
- To have a media that helps/enables people to
maintain relations with others (whether they be
acquaintances or close friends)
4What it does
- Serves as a social networking utility that
enables users to interact with their friends,
family, and co-workers. 2
5What it does (continued)
- Photo albums3
- Events 3
- Gifts 3
- Applications 3
- Marketplace 3
6What it does (continued)
- Commerce value chain
- Attract free social networking utility for
individuals and builds traffic for advertising
revenue - Interact features provided enable users to
facilitate their relationships with others - Act enables users to constantly update their
profiles and view updated profiles - React allows users to keep in contact with
acquaintances
7Screen Shots
8Menu for your privacy settings
Menu bar to access the different parts of your
personal site. Includes messages and a link to
friends who recently updated their profiles.
9Shows the latest from your friends, such as new
pictures, events theyre attending, or if they
change something on their profile
Shows the different applications you can have on
your personal profile
Ad for Facebooks revenue
10Latest Activities
Applications
Friends
11- Allows you to enter any information you want the
public or your friends to know.
Allows you to join groups and permit people to
see the groups you are in.
12Allows your friends on Facebook to write comments
on your wall.
13Innovation
- To create a universal online database for
college students with social-networking
functionality 4 - Mark Zuckerberg, Facebook CEO
- Revolutionized social media
- Allow users to connect with each other
differently - Exclusivity
14Customers
- College students (February 2004) 5
- High school students (September 2005) 5
- Individuals in the workforce (May
2006) 5 - Everyone (September 2006) 5
15Target Audience
- Statistics (May 2007) 6
- Prior to 2006 college students
- Currently college students, high school
students, and young professionals -
16Marketing Strategies
- Focus on authenticity 7
- Word of mouth
- Opened up its platform to developers 8
- Customizable yet visually consistent profile
pages 9 - Enables communication between Facebook users and
non-users 10
17Internet Strategy
- Digital Distributor
- Enables acquaintances to stay in touch
- Reaggregates services such as e-mail, event
invitations, and the sharing of pictures and
videos
18Successes
- General growth
- More than 40 million active users 11
- More than 200,000 new registrations per day 11
- An average of 3 weekly growth 11
- User engagement
- 6th most trafficked site in the United States
12 - 2nd most traficked PHP site in the world 2
- Most used people search engine on the web 11
- One of the top 20 search engines on the web in
terms of number of searches 11
19Successes (continued)
- Applications
- 1 photo sharing application 13
- Facebook Platform
- Over 2,000 applications built 11
- More than 75 of the members have used at least
one application 11 - Competition
- Growing three times as fast as MySpace 14
20Viability of Facebook
- Promising if
- Continue to focus on being a social utility
- Continue to listen/respond to customer feedback
- Potential pitfalls
- Too many advertisements
- Too many features
- Too many unnecessary e-mails sent to users
21What Facebook Does Best
- Respecting peoples privacy
- Facilitating communication between people
- Listening/responding to customer feedback
- Constantly adding new features
- Informing users of the latest updates
- Effectively posting advertisements
22Suggested Improvements
- Decrease or limit publicized personal information
- Make the visual presentation of profile pages
less of an eyesore
23References
- 1 http//www.facebook.com/press/info.php?timelin
e - 2 http//www.facebook.com/press/info.php?factshe
et - 3 http//www.facebook.com/press/product.php
- 4 http//www.seomoz.org/web2.0/interview/faceboo
k/2006 - 5 http//www.time.com/time/magazine/article/0,91
71,1640380,00.html - 6 http//www.techrunch.com/2007/07/06/facebook-u
sers-up-89-over-last-year-demographic-shift/ - 7 http//www.time.com/time/business/article/0,85
99,1644040,00.html - 8 http//developers.facebook.com/
24References (continued)
- 9 http//facereviews.com/2007/07/06/facebook-gro
wth-trends-behind-the-numbers - 10 http//www.seomoz.org/web2.0/interview/facebo
ok/2006 - 11 http//www.facebook.com/press/info.php?statis
tics - 12 http//www.facebook.com/jobs
- 13 http//www.fastcompany.com/magazine/115/open_
features-hacker-dropout-ceo-facebook-numbers.html
- 14 http//www.time.com/time/business/article/0,8
599,1644040,00.html