Strategic Alliances Directorate Proposed

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Strategic Alliances Directorate (Proposed)
Strategic Alliances Directorate (Proposed)
Gary Martin, Director of Strategic Management and
Advanced Planning NASA Ames Research Center
January 18, 2008
Gary Martin, Director of Strategic Management and
Advanced Planning NASA Ames Research Center In
Silicon Valley January 18, 2008
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Objectives

• Integrate the Key Components of Strategic
  Management for
• Ames
• Strategic Planning
• Partnerships
• RD Collaborations
• Strategic Communications
• Education
• New Business Support
• Ames Management Processes
• Create Strategic Alliances with Industry,
  Academia, and other
• Government Agencies
• Integrate Business Development Functions across
  the Center

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Proposed
Strategic Alliances Directorate(Code V) Gary L.
Martin - Director Deborah L. Feng Deputy
Director Strategic Communications and
Management Lisa L. Lockyer Deputy
Director Partnerships Jan Aikins Associate
Director
Strategic Communication Division (Code
VC) Chief Deputy Chief
Strategic Management and Analysis Division (Code
VS) Chief Deputy Chief
Entrepreneurial Initiatives Division (Code
VP) Chief Deputy Chief
New Business Services (Code VPT) Branch Chief
Education Branch (Code VCE) Branch Chief
Strategic Analysis and Implementation
Branch (Code VSA) Branch Chief
Innovative Partnerships Branch (Code VPP) Branch
Chief - Business Development - SBIR/STTR Level 3
Government Relations Branch (Code VCG) Branch
Chief
Management Readiness Branch (Code VSM) Branch
Chief
Intellectual Property Management Branch (Code
VPI) Branch Chief
Public Affairs Branch (Code VCP) Branch Chief
Version January 18, 2008
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Components of Strategic Alliances Directorate

• SBIR/STTR Level 2 Program Office
• Responsible for Agency-wide Management of SBIR
  and STTR Programs
• Strategic Communication Division
• Responsible for Timely, Accurate, and Strategic
  Transmission of NASA
• Information to both NASA and Public
• Entrepreneurial Initiatives Division
• Responsible for the Creation of Strategic
  Collaborations with Industry,
• Academia, and other Government Agencies for
  both Infusion of
• Technology to Support the Mission
  Directorates and the Transfer of NASA
• Technology to Industry
• Strategic Management and Analysis Division
• Responsible for the Execution and Management of
  an Integrated Strategic
• Business Analysis, Planning, and Management
  Capability for Ames

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Strategic Communication Division

• Education Branch
• Agency-level Education Programs
• Grants
• Ames-specific Education Projects
• Managing 10-state Region Network of Educators
• Government Relations Branch
• Establishing and maintaining Relationships with
  City, County, State, and National
• Officials
• Primarily for 10-state region
• Public Affairs Branch
• Communication of NASA content and activities to
  the media
• Communication Vehicle for the Center
• Communication Plan Development
• Freedom of Information Act Office
• Public Affairs Offices/Media Relations
• Web publishing
• Photo and Video Documentation

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Strategic Management and Analysis Division

• Management Readiness Branch
• Improvement of Processes
• - Assess Operational Readiness
• Strategic Planning Branch
• Advanced Planning and Strategy Development for
  Expansion of Ames
• Business
• Management of Agency and/or Center Sponsored
  Studies and
• Assessments

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Entrepreneurial Initiatives Division

• New Business Services Branch
• Proposal Development and Support
• Awards Program
• Space Act Agreement Maker (SAAM)
• Salesforce
• TechTracs
• Pursuits Registry
• Innovative Partnerships Branch
• Innovative Partnerships Program
• IPP Seed Fund
• SBIR/STTR Level 3
• Outreach Products Spinoff Magazine, NASA Tech
  Briefs, Innovative Technology
• Magazine, Hallmark Videos
• Partnership Development
• Commercial Space Initiatives
• Manage External Business Relationships
• Intellectual Property Management Branch

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Schedule for Code V Formation
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Next Steps

• Conduct Series of Discussions with each Group
  that will be part of the Reorganization
• Circulate Proposed Code V Formation Documentation
  to all ARC Codes for Review and Comments
• Submit the Code V Formation Proposal to NASA
  Headquarters
• Copy of slides available on the Technology
  Partnership Office web site later today
• http//technology.arc.nasa.gov