Agenda

1
(No Transcript)
2
Agenda

• Introduction
• Resort Benefits
• New Tickets
• New Packages
• Just for You

3
INTRODUCTION
4
Emerging Family Vacation Trends

• Recent research has shown that families want
  longer vacations.
• According to YPBRs Length of Vacations study
  conducted on September 30, 2004, the ideal
  vacation is one of seven nights or more.
• "Desired Vacation Twice as Long as the Real
  Thing" - 9/30/04 - PRNewswire

5
Introducing Magic Your Way Vacations

• Beginning January 2, 2005, new Walt Disney World
  packages and tickets are more affordable and
  flexible, and easier than ever to book.
• Tickets can now be customized to fit your
  clients unique vacation wishes.
• New packages put a weeklong vacation within the
  financial reach of millions more families.
• A 1500 vacation now includes
• A stay at a Disney Value Resort for 6 nights/7
  days
• Theme Park tickets for each day of their stay
• Based on Retail Pricing

6
Introducing Magic Your Way Vacations

• After January 2, 2005, you can book Magic Your
  Way packages. In the meantime
• Up through January 1
• You can book our current packages (Disneys DREAM
  MAKER Packages) and tickets (Disneys Park Hopper
  PLUS Tickets)
• For Existing Reservations
• You can modify reservations to Magic Your Way
  after January 2, 2005

7
RESORT BENEFITS
8
More Disney Resort Benefits Than Ever Before

• The best way to enjoy a week-long Walt Disney
  World vacation is to stay in a Disney Resort
  Hotel.
• Resort benefits make a Walt Disney World vacation
  more fun, relaxing and worry-free than ever.
• Your clients will enjoy more time in the Parks,
  more dining options and more magic all around.

9
NEW! Disney Dining

• By purchasing the new Magic Your Way Package Plus
  Dining, your clients have a convenient and
  affordable way to enjoy two meals, plus a snack,
  at over 100 participating restaurants throughout
  Walt Disney World Resort, for each package night
  of their stay.

10
ENHANCED! Extra Magic Hours

• Each day one of the Theme Parks opens an hour
  early or, as a new feature, stays open up to
  three hours later in the evening so Disney Resort
  Guests can enjoy select attractions.
• Valid Walt Disney World Resort ID and Theme Park
  admission required.

11
Additional Disney Resort Benefits

• Stay Close to the Magic
• Uniquely Themed Pools
• Complimentary Transportation
• Incredible Disney Service

12
NEW TICKETS
13
All-New Tickets Offer a World of Flexibility
14
Disneys Magic Your Way Passes

• Purchase the Magic Your Way Starter Pass
• The base ticket
• Provides admission to any one of the four Walt
  Disney World Theme Parks each day
• Expires 14 days after first use

15
Disneys Magic Your Way Passes

• Add on any, or all, of the following options
• Park Hopper Option
• Come and go through all four Walt Disney World
  Theme Parks on the same day, for each day of the
  pass
• Magic Plus Pack Option
• Choice of admission to
• Disneys Typhoon Lagoon Water Park
• Disneys Blizzard Beach Water Park
• Downtown Disney Pleasure Island
• DisneyQuest Indoor Interactive Theme Park
• Disneys Wide World of Sports Complex
• Number of Plus visits to Magic Plus Pack
  attractions varies with length of ticket
• No Expiration Option
• Unused days never expire

16
Disneys Magic Your Way Passes

• Magic Your Way Premium Pass
• Includes the Park Hopper and the Magic Plus Pack
  Options
• No Expiration Option can also be selected

17
Magic Your Way Starter Pass

• Provides admission to any one of the four Walt
  Disney World Theme Parks for each day of the pass.

18
Park Hopper Option

19
Magic Plus Pack Option

• Choice of admission to
• Disneys Typhoon Lagoon Water Park
• Disneys Blizzard Beach Water Park
• Downtown Disney Pleasure Island
• DisneyQuest Indoor Interactive Theme Park
• Disneys Wide World of Sports Complex

20
No Expiration Option

• Add this to any Magic Your Way Pass and unused
  days never expire.

21
Magic Your Way Premium Pass

• Includes the Park Hopper and the Magic Plus Pack
  Options.

22
Magic Your Way Passes

• Customize the ticket to meet your clients unique
  vacation wishes.

23
Maximize Your Revenue

• Maximize the length of the base ticket product
  sold
• Add-on Park Hopper Option (especially for shorter
  duration ticket products)
• Add-on Magic Plus Pack Option (Premium Pass
  Park Hopper Magic Plus Pack Options)
• Add-on No Expiration Option

24
Whats Changed

• A base ticket, the Magic Your Way Starter Pass,
  is now available. Choose from 1 through 7 days.
• The Park Hopper Option can be added to any base
  ticket, any number of days.
• The Magic Plus Pack Option can be added to any
  base ticket, any number of days.
• The No Expiration Option can be added to base
  tickets from 2 through 7 days.
• The add-on options can be added in any
  combination just one, two or all three.

25
Whats Changed

• A greater price per day value is realized with 5,
  6 and 7 day tickets.
• The Magic Your Way Premium Pass includes the Park
  Hopper and the Magic Plus Pack Options.
• The No Expiration Option can also be added.

26
NEW PACKAGES
27
Magic Your Way Vacation Packages

• Walt Disney World has streamlined its vacation
  package offerings
• Magic Your Way Package
• Magic Your Way Package Plus Dining

28
Maximize Your Vacation Package Sales

• Secure on-property resort stay base Magic Your
  Way Starter Pass (base Magic Your Way Package
  with ticket equal to the number of nights plus
  one)
• Capture add-on ticket options (following ticket
  selling strategy)
• Upsell to Magic Your Way Package Plus Dining

29
Whats Changed

• No minimum night stay requirement
• New dining package available
• Simplified package options
• Various ticket options available with packages

30
Benefits to You

• Increase overall revenue by booking longer
  lengths of stay.
• The flexibility to assemble a customized Walt
  Disney World vacation that features the amenities
  your clients are most interested in and at the
  price point that works best for them.
• Reach out to a new client base those families
  that want to visit Walt Disney World but have
  said its not affordable.

31
Magic Your Way Vacations At-A-Glance

• The new Walt Disney World vacation offerings put
  a weeklong vacation within the financial reach of
  millions more families.
• The Walt Disney World vacation has been
  reinvented so clients can do Disney their way.
• New Disneys Magic Your Way Vacations make Disney
  packages more affordable, tickets more flexible,
  and easier than ever to book.
• Available to book beginning January 2, 2005.