Title: Natural England Powerpoint template
1Future Challenges in the Transfer of Knowledge
and skillsDiane Spence Environmental Extension
Specialist Natural Englandprotecting and
enhancing the natural environment
19 October 2006
2Natural England Who are we?
3- WE ARE a new public agency funded by Defra
created from the former English Nature, parts of
the Countryside Agency and Rural Development
Service. - Our HQ is in Sheffield, we have 50 regional and
area offices, and approx 2500 staff - OUR VISION to conserve and enhance the natural
environment, for its intrinsic value, the
well-being and enjoyment of people, and the
economic prosperity that it brings.
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5Newcastle Marney Harris
Advice and Incentives Team
Northallerton Annabelle Banham
Penrith Mervyn Edwards
Leyburn David Slater
Manchester Rachel Howgate Wendy Wilson Sheila
Ogden
Leeds Richard Yardley Mike Wheatley Dan Leech
Nottingham Sally Mousley Graeme McElroy Clare
Cole Martin Ruddy Rebbecca Ashford Amanda
Naylor Sean Mahoney Sue Sutcliffe
Crewe Angie Grace Joanne Newell
Shrewsbury Amanda Craig
Grantham Neil Clark Claire Sharp Ian Williamson
Peterborough Mark Felton Susan White David
Hodson Julie Wright Jerry Sisican Mim Conn Sarah
Preston Claire Barrett Jane Barrett
Wolverhampton Diane Spence Jonathan Smith Julia
Hopcutt Gill Whitehouse Sian Rudling
Cambridge Pete Johnstone James MacDonald Niky
Jackson Marina Franklin Vanessa Cassey Cara
Cullen Charlotte Mayhew Jonathon Clarke Diana
Curtis
Worcester Rachel Hart Dawn Metclafe Jackie
Degville Katherine Earp Alan Shaw
Cheltenham Cathy Butterfield Stella Goddard Jasia
Krabbe Annette Eustace Mitch Counsell Moira
Halstead Charlie Fear Dorren Preece Jane Mitchell
Bristol John Huntley Ann Vowles Heather
Munday Adrienne Greenway
Reading Andy McDonald
Wye Dave Shenton
Taunton Tony Robinson Richard Cooke Trevor
Mansfield James Grischeff
Exeter Rob Wolton Naomi Oakley Robert
Hibell Stephen Panks
Home Based South East Alan Brewer Martin
Froment John Waxman David Burton
Lyndhurst Julie Danby
Home Based South West David Whelon Martin
Ryan Amanda Mathews
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7Natural Englands Strategic Direction
- There are four strategic outcomes
- A healthy natural environment
- Enjoyment of the natural environment
- Sustainable use of the natural environment
- A secure environmental future
8Natural England - Strategic Direction
2006-09 Outcome 1, Target Integrated Customer
Service
Accountability Matrix Target 1.1.1 Development
work in the role of environmental extension and
advice
9Environmental Extension
- the provision of information and advice to a
target group in order to raise their awareness
and to persuade them to take a particular course
of action which is in line with the objectives of
the campaign Spence - "working with people to agree the problem and
what they need in order to do something about it
and helping them learn, through a mix of
information and advice, to make changes in their
practices to benefit the environment Smith - information, advice and influencing techniques
to achieve changes in attitude, behaviour and
skills that benefit the environment Sansome
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11Farm Support and the new contract
1950s
1970s
1990s
2006
P O L I C Y
Production Support
Economic Viability
Sustainability
The Post-War Contract Between the taxpayer and
the Farmer
The EEC Contract Between the consumer and the
Farmer
The NEW Contract Between the public and the
Farmer
- The Single Payment ES
- Initially, environmental protection and
enhancement through XC and ES - BUT, in future this NEW CONTRACT will also
embrace - Water harvesting
- Flood management
- Combined heat and power
- Carbon Management
- Other public goods services
The Treaty of Rome and the CAP increase
agricultural productivity to ensure a fair
standard of living for agricultural
producers stabilise markets assure availability
of supplies ensure reasonable prices to
consumers
The 1947Agriculture Act enshrined guaranteed
quantities at regulated prices into peace-time
legislation The annual negotiations between
Government and the farmers organisations, took
into account annual rates of gain in efficiency
in setting guaranteed forward prices for food
commodities..
12Old Solutions to new challenges?
13- Not duplicate or conflict with other advice
internal/external - Up to date
-
- Customer focused
- Effectively targeted and marketed
- Easily accessible
Natural England is the main advice provider
within the Defra network
- Advice covers not only biodiversity, landscape
and access, also water, soil and air resource
protection , lesser extent animal welfare. - We deliver advice directly through our own staff
and through inherited advice contracts - Conservation
- Environmentally Sensitive Farming (ESF)
- Cross Compliance
- Farm Demonstration
- Catchment Sensitive Farming (EA/NE)
141.5 of the Countrys Population manage 77 of
our land
15The Challenge
Delivering Environmental Outcomes is at the core
of Commercial Farming
16- Farms are complex biological/social/economic
units - Tactical plans to deliver environmental outcomes
- Which are relevant regionally and locally!
17Drivers For Change in the Agricultural Industry
Cereal and Milk Prices
Livestock returns -
Set aside 0
Modulation 17
RDPE budget size
18Continuing Restructuring
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20Oswestry Uplands, Shropshire
21Advice is how we get Integration at the Point of
Delivery
- Through staff who are
- experts in their field that work with enthusiasm
and commitment - Understand external and internal drivers that
influence businesses - Flexible and adaptable farmers are!
- Deliver clear messages
- Able to work in partnership on the ground.
22Natural England Levers
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